CHAPTER XVII
THE PRESIDENT AND THE BOY
One of the incidents connected with Edward Bok that Theodore Roosevelt never forgot was when Bok's eldest boy chose the Colonel as a Christmas present. And no incident better portrays the wonderful character of the Colonel than did his remarkable response to the compliment.
A vicious attack of double pneumonia had left the heart of the boy very weak--and Christmas was close by! So the father said:
"It's a quiet Christmas for you this year, boy. Suppose you do this: think of the one thing in the world that you would rather have than anything else and I'll give you that, and that will have to be your Christmas."
"I know now," came the instant reply.
"But the world is a big place, and there are lots of things in it, you know."
"I know that," said the boy, "but this is something I have wanted for a long time, and would rather have than anything else in the world." And he looked as if he meant it.
"Well, out with it, then, if you're so sure."
And to the father's astonished ears came this request:
"Take me to Washington as soon as my heart is all right, introduce me to President Roosevelt, and let me shake hands with him."
"All right," said the father, after recovering from his surprise. "I'll see whether I can fix it." And that morning a letter went to the President saying that he had been chosen as a Christmas present. Naturally, any man would have felt pleased, no matter how high his station, and for Theodore Roosevelt, father of boys, the message had a special appeal.
The letter had no sooner reached Washington than back came an answer, addressed not to the father but to the boy! It read:
The White House, Washington.
November 13th, 1907.
DEAR CURTIS:
Your father has just written me, and I want him to bring you on and shake hands with me as soon as you are well enough to travel. Then I am going to give you, myself, a copy of the book containing my hunting trips since I have been President; unless you will wait until the new edition, which contains two more chapters, is out. If so, I will send it to you, as this new edition probably won't be ready when you come on here.
Give my warm regards to your father and mother.
Sincerely yours,
THEODORE ROOSEVELT.
Here was joy serene! But the boy's heart had acted queerly for a few days, and so the father wrote, thanked the President, and said that as soon as the heart moderated a bit the letter would be given the boy. It was a rare bit of consideration that now followed. No sooner had the father's letter reached the White House than an answer came back by first post--this time with a special-delivery stamp on it. It was Theodore Roosevelt, the father, who wrote this time; his mind and time filled with affairs of state, and yet full of tender thoughtfulness for a little boy:
DEAR MR. BOK:--
I have your letter of the 16th instant. I hope the little fellow will soon be all right. Instead of giving him my letter, give him a message from me based on the letter, if that will be better for him. Tell Mrs. Bok how deeply Mrs. Roosevelt and I sympathize with her. We know just how she feels.
Sincerely yours,
THEODORE ROOSEVELT.
"That's pretty fine consideration," said the father. He got the letter during a business conference and he read it aloud to the group of business men. Some there were in that group who keenly differed with the President on national issues, but they were all fathers, and two of the sturdiest turned and walked to the window as they said:
"Yes, that is fine!"
Then came the boy's pleasure when he was handed the letter; the next few days were spent inditing an answer to "my friend, the President." At last the momentous epistle seemed satisfactory, and off to the busy presidential desk went the boyish note, full of thanks and assurances that he would come just as soon as he could, and that Mr. Roosevelt must not get impatient!
The "soon as he could" time, however, did not come as quickly as all had hoped!--a little heart pumped for days full of oxygen and accelerated by hypodermic injections is slow to mend. But the President's framed letter, hanging on the spot on the wall first seen in the morning, was a daily consolation.
Then, in March, although four months after the promise--and it would not have been strange, in his busy life, for the President to have forgotten or at least overlooked it--on the very day that the book was published came a special "large-paper" copy of The Outdoor Pastimes of an American Hunter, and on the fly-leaf there greeted the boy, in the President's own hand:
To MASTER CURTIS BOK,
With the best wishes of his friend,
THEODORE ROOSEVELT.
March 11, 1908.
The boy's cup was now full, and so said his letter to the President. And the President wrote back to the father: "I am really immensely amused and interested, and shall be mighty glad to see the little fellow."
In the spring, on a beautiful May day, came the great moment. The mother had to go along, the boy insisted, to see the great event, and so the trio found themselves shaking the hand of the President's secretary at the White House.
"Oh, the President is looking for you, all right," he said to the boy, and then the next moment the three were in a large room. Mr. Roosevelt, with beaming face, was already striding across the room, and with a "Well, well, and so this is my friend Curtis!" the two stood looking into each other's faces, each fairly wreathed in smiles, and each industriously shaking the hand of the other.
"Yes, Mr. President, I'm mighty glad to see you!" said the boy.
"I am glad to see you, Curtis," returned Mr. Roosevelt.
Then there came a white rose from the presidential desk for the mother, but after that father and mother might as well have faded away. Nobody existed save the President and the boy. The anteroom was full; in the Cabinet-room a delegation waited to be addressed. But affairs of state were at a complete standstill as, with boyish zeal, the President became oblivious to all but the boy before him.
"Now, Curtis, I've got some pictures here of bears that a friend of mine has just shot. Look at that whopper, fifteen hundred pounds--that's as much as a horse weighs, you know. Now, my friend shot him"--and it was a toss-up who was the more keenly interested, the real boy or the man-boy, as picture after picture came out and bear adventure crowded upon the heels of bear adventure.
"Gee, he's a corker, all right!" came from the boy at one point, and then, from the President: "That's right, he is a corker. Now you see his head here"--and then both were off again.
The private secretary came in at this point and whispered in the President's ear.
"I know, I know. I'll see him later. Say that I am very busy now." And the face beamed with smiles.
"Now, Mr. President--" began the father.
"No, sir; no, sir; not at all. Affairs can wait. This is a long-standing engagement between Curtis and me, and that must come first. Isn't that so, Curtis?"
Of course the boy agreed.
Suddenly the boy looked around the room and said:
"Where's your gun, Mr. President? Got it here?"
"No," laughingly came from the President, "but I'll tell you"--and then the two heads were together again.
A moment for breath-taking came, and the boy said:
"Aren't you ever afraid of being shot?"
"You mean while I am hunting?"
"Oh, no. I mean as President."
"No," replied the smiling President. "I'll tell you, Curtis; I'm too busy to think about that. I have too many things to do to bother about anything of that sort. When I was in battle I was always too anxious to get to the front to think about the shots. And here--well, here I'm too busy too. Never think about it. But I'll tell you, Curtis, there are some men down there," pointing out of the window in the direction of the capitol, "called the Congress, and if they would only give me the four battleships I want, I'd be perfectly willing to have any one take a crack at me." Then, for the first time recognizing the existence of the parents, the President said: "And I don't know but if they did pick me off I'd be pretty well ahead of the game."
Just in that moment only did the boy-knowing President get a single inch above the boy-interest. It was astonishing to see the natural accuracy with which the man gauged the boy-level.
"Now, how would you like to see a bear, Curtis?" came next, "I know where there's a beauty, twelve hundred pounds."
"Must be some bear!" interjected the boy.
"That's what it is," put in the President. "Regular cinnamon-brown type"--and then off went the talk to the big bear at the Washington "Zoo" where the President was to send the boy.
Then, after a little; "Now, Curtis, see those men over there in that room. They've travelled from all parts of the country to come here at my invitation, and I've got to make a little speech to them, and I'll do that while you go off to see the bear."
And then the hand came forth to say good-by. The boy put his in it, each looked into the other's face, and on neither was there a place big enough to put a ten-cent piece that was not wreathed in smiles. "He certainly is all right," said the boy to the father, looking wistfully after the President.
Almost to the other room had the President gone when he, too, instinctively looked back to find the boy following him with his eyes. He stopped, wheeled around, and then the two instinctively sought each other again. The President came back, the boy went forward. This time each held out both hands, and as each looked once more into the other's eyes a world of complete understanding was in both faces, and every looker-on smiled with them.
"Good-by, Curtis," came at last from the President.
"Good-by, Mr. President," came from the boy. Then, with another pump-handly shake and with a "Gee, but he's great, all right!" the boy went out to see the cinnamon-bear at the "Zoo," and to live it all over in the days to come.
Two boy-hearts had met, although one of them belonged to the President of the United States.
CHAPTER XVIII
ADVENTURES IN MUSIC
One of the misfortunes of Edward Bok's training, which he realized more clearly as time went on, was that music had little or no place in his life. His mother did not play; and aside from the fact that his father and mother were patrons of the opera during their residence in The Netherlands, the musical atmosphere was lacking in his home. He realized how welcome an outlet music might be in his now busy life. So what he lacked himself and realized as a distinct omission in his own life he decided to make possible for others.
The Ladies' Home Journal began to strike a definite musical note. It first caught the eye and ear of its public by presenting the popular new marches by John Philip Sousa; and when the comic opera of "Robin Hood" became the favorite of the day, it secured all the new compositions by Reginald de Koven. Following these, it introduced its readers to new compositions by Sir Arthur Sullivan, Tosti, Moszkowski, Richard Strauss, Paderewski, Josef Hofmann, Edouard Strauss, and Mascagni. Bok induced Josef Hofmann to give a series of piano lessons in his magazine, and Madame Marchesi a series of vocal lessons. The Journal introduced its readers to all the great instrumental and vocal artists of the day through articles; it offered prizes for the best piano and vocal compositions; it had the leading critics of New York, Boston, and Chicago write articles explanatory of orchestral music and how to listen to music.
Bok was early attracted by the abilities of Josef Hofmann. In 1898, he met the pianist, who was then twenty-two years old. Of his musical ability Bok could not judge, but he was much impressed by his unusual mentality, and soon both learned and felt that Hofmann's art was deeply and firmly rooted. Hofmann had a wider knowledge of affairs than other musicians whom Bok had met; he had not narrowed his interests to his own art. He was striving to achieve a position in his art, and, finding that he had literary ability, Bok asked him to write a reminiscent article on his famous master, Rubinstein.
This was followed by other articles; the publication of his new mazurka; still further articles; and then, in 1907, Bok offered him a regular department in the magazine and a salaried editorship on his staff.
Bok's musical friends and the music critics tried to convince the editor that Hofmann's art lay not so deep as Bok imagined; that he had been a child prodigy, and would end where all child prodigies invariably end--opinions which make curious reading now in view of Hofmann's commanding position in the world of music. But while Bok lacked musical knowledge, his instinct led him to adhere to his belief in Hofmann; and for twelve years, until Bok's retirement as editor, the pianist was a regular contributor to the magazine. His success was, of course, unquestioned. He answered hundreds of questions sent him by his readers, and these answers furnished such valuable advice for piano students that two volumes were made in book form and are to-day used by piano teachers and students as authoritative guides.
Meanwhile, Bok's marriage had brought music directly into his domestic circle. Mrs. Bok loved music, was a pianist herself, and sought to acquaint her husband with what his former training had omitted. Hofmann and Bok had become strong friends outside of the editorial relation, and the pianist frequently visited the Bok home. But it was some time, even with these influences surrounding him, before music began to play any real part in Bok's own life.
He attended the opera occasionally; more or less under protest, because of its length, and because his mind was too practical for the indirect operatic form. He could not remain patient at a recital; the effort to listen to one performer for an hour and a half was too severe a tax upon his restless nature. The Philadelphia Orchestra gave a symphony concert each Saturday evening, and Bok dreaded the coming of that evening in each week for fear of being taken to hear music which he was convinced was "over his head."
Like many men of his practical nature, he had made up his mind on this point without ever having heard such a concert. The word "symphony" was enough; it conveyed to him a form of the highest music quite beyond his comprehension. Then, too, in the back of his mind there was the feeling that, while he was perfectly willing to offer the best that the musical world afforded in his magazine, his readers were primarily women, and the appeal of music, after all, he felt was largely, if not wholly, to the feminine nature. It was very satisfying to him to hear his wife play in the evening; but when it came to public concerts, they were not for his masculine nature. In other words, Bok shared the all too common masculine notion that music is for women and has little place in the lives of men.
One day Josef Hofmann gave Bok an entirely new point of view. The artist was rehearsing in Philadelphia for an appearance with the orchestra, and the pianist was telling Bok and his wife of the desire of Leopold Stokowski, who had recently become conductor of the Philadelphia Orchestra, to eliminate encores from his symphonic programmes; he wanted to begin the experiment with Hofmann's appearance that week. This was a novel thought to Bok: why eliminate encores from any concert? If he liked the way any performer played, he had always done his share to secure an encore. Why should not the public have an encore if it desired it, and why should a conductor or a performer object? Hofmann explained to him the entity of a symphonic programme; that it was made up with one composition in relation to the others as a sympathetic unit, and that an encore was an intrusion, disturbing the harmony of the whole.
"I wish you would let Stokowski come out and explain to you what he is trying to do," said Hofmann. "He knows what he wants, and he is right in his efforts; but he doesn't know how to educate the public. There is where you could help him."
But Bok had no desire to meet Stokowski. He mentally pictured the conductor: long hair; feet never touching the earth; temperament galore; he knew them! And he had no wish to introduce the type into his home life.
Mrs. Bok, however, ably seconded Josef Hofmann, and endeavored to dissipate Bok's preconceived notion, with the result that Stokowski came to the Bok home.
Bok was not slow to see Stokowski was quite the reverse of his mental picture, and became intensely interested in the youthful conductor's practical way of looking at things. It was agreed that the encore "bull" was to be taken by the horns that week; that no matter what the ovation to Hofmann might be, however the public might clamor, no encore was to be forthcoming; and Bok was to give the public an explanation during the following week. The next concert was to present Mischa Elman, and his co-operation was assured so that continuity of effort might be counted upon.
In order to have first-hand information, Bok attended the concert that Saturday evening. The symphony, Dvorak's "New World Symphony," amazed Bok by its beauty; he was more astonished that he could so easily grasp any music in symphonic form. He was equally surprised at the simple beauty of the other numbers on the programme, and wondered not a little at his own perfectly absorbed attention during Hofmann's playing of a rather long concerto.
The pianist's performance was so beautiful that the audience was uproarious in its approval; it had calculated, of course, upon an encore, and recalled the pianist again and again until he had appeared and bowed his thanks several times. But there was no encore; the stage hands appeared and moved the piano to one side, and the audience relapsed into unsatisfied and rather bewildered silence.
Then followed Bok's publicity work in the newspapers, beginning the next day, exonerating Hofmann and explaining the situation. The following week, with Mischa Elman as soloist, the audience once more tried to have its way and its cherished encore, but again none was forthcoming. Once more the newspapers explained; the battle was won, and the no-encore rule has prevailed at the Philadelphia Orchestra concerts from that day to this, with the public entirely resigned to the idea and satisfied with the reason therefor.
But the bewildered Bok could not make out exactly what had happened to his preconceived notion about symphonic music. He attended the following Saturday evening concert; listened to a Brahms symphony that pleased him even more than had "The New World," and when, two weeks later, he heard the Tschaikowski "Pathetique" and later the "Unfinished" symphony, by Schubert, and a Beethoven symphony, attracted by each in turn, he realized that his prejudice against the whole question of symphonic music had been both wrongly conceived and baseless.
He now began to see the possibility of a whole world of beauty which up to that time had been closed to him, and he made up his mind that he would enter it. Somehow or other, he found the appeal of music did not confine itself to women; it seemed to have a message for men. Then, too, instead of dreading the approach of Saturday evenings, he was looking forward to them, and invariably so arranged his engagements that they might not interfere with his attendance at the orchestra concerts.
After a busy week, he discovered that nothing he had ever experienced served to quiet him so much as these end-of-the-week concerts. They were not too long, an hour and a half at the utmost; and, above all, except now and then, when the conductor would take a flight into the world of Bach, he found he followed him with at least a moderate degree of intelligence; certainly with personal pleasure and inner satisfaction.
Bok concluded he would not read the articles he had published on the meaning of the different "sections" of a symphony orchestra, or the books issued on that subject. He would try to solve the mechanism of an orchestra for himself, and ascertain as he went along the relation that each portion bore to the other. When, therefore, in 1913, the president of the Philadelphia Orchestra Association asked him to become a member of its Board of Directors, his acceptance was a natural step in the gradual development of his interest in orchestral music.
The public support given to orchestras now greatly interested Bok. He was surprised to find that every symphony orchestra had a yearly deficit. This he immediately attributed to faulty management; but on investigating the whole question he learned that a symphony orchestra could not possibly operate, at a profit or even on a self-sustaining basis, because of its weekly change of programme, the incessant rehearsals required, and the limited number of times it could actually play within a contracted season. An annual deficit was inevitable.
He found that the Philadelphia Orchestra had a small but faithful group of guarantors who each year made good the deficit in addition to paying for its concert seats. This did not seem to Bok a sound business plan; it made of the orchestra a necessarily exclusive organization, maintained by a few; and it gave out this impression to the general public, which felt that it did not "belong," whereas the true relation of public and orchestra was that of mutual dependence. Other orchestras, he found, as, for example, the Boston Symphony and the New York Philharmonic had their deficits met by one individual patron in each case. This, to Bok's mind, was an even worse system, since it entirely excluded the public, making the orchestra dependent on the continued interest and life of a single man.
In 1916 Bok sought Mr. Alexander Van Rensselaer, the president of the Philadelphia Orchestra Association, and proposed that he, himself, should guarantee the deficit of the orchestra for five years, provided that during that period an endowment fund should be raised, contributed by a large number of subscribers, and sufficient in amount to meet, from its interest, the annual deficit. It was agreed that the donor should remain in strict anonymity, an understanding which has been adhered to until the present writing.
The offer from the "anonymous donor," presented by the president, was accepted by the Orchestra Association. A subscription to an endowment fund was shortly afterward begun; and the amount had been brought to eight hundred thousand dollars when the Great War interrupted any further additions. In the autumn of 1919, however, a city-wide campaign for an addition of one million dollars to the endowment fund was launched. The amount was not only secured, but oversubscribed. Thus, instead of a guarantee fund, contributed by thirteen hundred subscribers, with the necessity for annual collection, an endowment fund of one million eight hundred thousand dollars, contributed by fourteen thousand subscribers, has been secured; and the Philadelphia Orchestra has been promoted from a privately maintained organization to a public institution in which fourteen thousand residents of Philadelphia feel a proprietary interest. It has become in fact, as well as in name, "our orchestra."
CHAPTER XIX
A WAR MAGAZINE AND WAR ACTIVITIES
The success of The Ladies' Home Journal went steadily forward. The circulation had passed the previously unheard-of figure for a monthly magazine of a million and a half copies per month; it had now touched a million and three-quarters.
And not only was the figure so high, but the circulation itself was absolutely free from "water." The public could not obtain the magazine through what are known as clubbing-rates, since no subscriber was permitted to include any other magazine with it; years ago it had abandoned the practice of offering premiums or consideration of any kind to induce subscriptions; and the newsdealers were not allowed to return unsold copies of the periodical. Hence every copy was either purchased by the public at the full price at a news stand, or subscribed for at its stated subscription price. It was, in short, an authoritative circulation. And on every hand the question was being asked: "How is it done? How is such a high circulation obtained?"
Bok's invariable answer was that he gave his readers the very best of the class of reading that he believed would interest them, and that he spared neither effort nor expense to obtain it for them. When Mr. Howells once asked him how he classified his audience, Bok replied: "We appeal to the intelligent American woman rather than to the intellectual type." And he gave her the best he could obtain. As he knew her to be fond of the personal type of literature, he gave her in succession Jane Addams's story of "My Fifteen Years at Hull House," and the remarkable narration of Helen Keller's "Story of My Life"; he invited Henry Van Dyke, who had never been in the Holy Land, to go there, camp out in a tent, and then write a series of sketches, "Out of Doors in the Holy Land"; he induced Lyman Abbott to tell the story of "My Fifty Years as a Minister." He asked Gene Stratton Porter to tell of her bird-experiences in the series: "What I Have Done with Birds"; he persuaded Dean Hodges to turn from his work of training young clergymen at the Episcopal Seminary, at Cambridge, and write one of the most successful series of Bible stories for children ever printed; and then he supplemented this feature for children by publishing Rudyard Kipling's "Just So" stories and his "Puck of Pook's Hill." He induced F. Hopkinson Smith to tell the best stories he had ever heard in his wide travels in "The Man in the Arm Chair"; he got Kate Douglas Wiggin to tell a country church experience of hers in "The Old Peabody Pew"; and Jean Webster her knowledge of almshouse life in "Daddy Long Legs."
The readers of The Ladies' Home Journal realized that it searched the whole field of endeavor in literature and art to secure what would interest them, and they responded with their support.
Another of Bok's methods in editing was to do the common thing in an uncommon way. He had the faculty of putting old wine in new bottles and the public liked it. His ideas were not new; he knew there were no new ideas, but he presented his ideas in such a way that they seemed new. It is a significant fact, too, that a large public will respond more quickly to an idea than it will to a name.
When, early in 1917, events began so to shape themselves as directly to point to the entrance of the United States into the Great War, Edward Bok set himself to formulate a policy for The Ladies' Home Journal. He knew that he was in an almost insurmountably difficult position. The huge edition necessitated going to press fully six weeks in advance of publication, and the preparation of material fully four weeks previous to that. He could not, therefore, get much closer than ten weeks to the date when his readers received the magazine. And he knew that events, in war time, had a way of moving rapidly.
Late in January he went to Washington, consulted those authorities who could indicate possibilities to him better than any one else, and found, as he had suspected, that the entry of the United States into the war was a practical certainty; it was only a question of time.
Bok went South for a month's holiday to get ready for the fray, and in the saddle and on the golf links he formulated a policy. The newspapers and weeklies would send innumerable correspondents to the front, and obviously, with the necessity for going to press so far in advance, The Journal could not compete with them. They would depict every activity in the field. There was but one logical thing for him to do: ignore the "front" entirely, refuse all the offers of correspondents, men and women, who wanted to go with the armies for his magazine, and cover fully and practically the results of the war as they would affect the women left behind. He went carefully over the ground to see what these would be, along what particular lines women's activities would be most likely to go, and then went back to Washington.
It was now March. He conferred with the President, had his fears confirmed, and offered all the resources of his magazine to the government. His diagnosis of the situation was verified in every detail by the authorities whom he consulted. The Ladies' Home Journal could best serve by keeping up the morale at home and by helping to meet the problems that would confront the women; as the President said: "Give help in the second line of defense."
A year before, Bok had opened a separate editorial office in Washington and had secured Dudley Hannon, the Washington correspondent for the New York Sun, as his editor-in-charge. The purpose was to bring the women of the country into a clearer understanding of their government and a closer relation with it. This work had been so successful as to necessitate a force of four offices and twenty stenographers. Bok now placed this Washington office on a war-basis, bringing it into close relation with every department of the government that would be connected with the war activities. By this means, he had an editor and an organized force on the spot, devoting full time to the preparation of war material, with Mr. Hannon in daily conference with the department chiefs to secure the newest developments.
Bok learned that the country's first act would be to recruit for the navy, so as to get this branch of the service into a state of preparedness. He therefore secured Franklin D. Roosevelt, assistant secretary of the navy, to write an article explaining to mothers why they should let their boys volunteer for the Navy and what it would mean to them.
He made arrangements at the American Red Cross Headquarters for an official department to begin at once in the magazine, telling women the first steps that would be taken by the Red Cross and how they could help. He secured former President William Howard Taft, as chairman of the Central Committee of the Red Cross, for the editor of this department.
He cabled to Viscount Northcliffe and Ian Hay for articles showing what the English women had done at the outbreak of the war, the mistakes they had made, what errors the American women should avoid, the right lines along which English women had worked and how their American sisters could adapt these methods to trans-atlantic conditions.
And so it happened that when the first war issue of The Journal appeared on April 20th, only three weeks after the President's declaration, it was the only monthly that recognized the existence of war, and its pages had already begun to indicate practical lines along which women could help.
The editor had been told that the question of food would come to be of paramount importance; he knew that Herbert Hoover had been asked to return to America as soon as he could close his work abroad, and he cabled over to his English representative to arrange that the proposed Food Administrator should know, at first hand, of the magazine and its possibilities for the furtherance of the proposed Food Administration work.
The Food Administration was no sooner organized than Bok made arrangements for an authoritative department to be conducted in his magazine, reflecting the plans and desires of the Food Administration, and Herbert Hoover's first public declaration to the women of America as food administrator was published in The Ladies' Home Journal. Bok now placed all the resources of his four-color press-work at Mr. Hoover's disposal; and the Food Administration's domestic experts, in conjunction with the full culinary staff of the magazine, prepared the new war dishes and presented them appetizingly in full colors under the personal endorsement of Mr. Hoover and the Food Administration. From six to sixteen articles per month were now coming from Mr. Hoover's department alone.
Secretary of the Treasury McAdoo interpreted the first Liberty Loan "drive" to the women; the President of the United States, in a special message to women, wrote in behalf of the subsequent Loan; Bernard Baruch, as chairman of the War Industries Board, made clear the need for war-time thrift; the recalled ambassador to Germany, James W. Gerard, told of the ingenious plans resorted to by German women which American women could profitably copy; and Elizabeth, Queen of the Belgians, explained the plight of the babies and children of Belgium, and made a plea to the women of the magazine to help. So straight to the point did the Queen write, and so well did she present her case that within six months there had been sent to her, through The Ladies' Home Journal, two hundred and forty-eight thousand cans of condensed milk, seventy-two thousand cans of pork and beans, five thousand cans of infants' prepared food, eighty thousand cans of beef soup, and nearly four thousand bushels of wheat, purchased with the money donated by the magazine readers.
Considering the difficulties to be surmounted, due to the advance preparation of material, and considering that, at the best, most of its advance information, even by the highest authorities, could only be in the nature of surmise, the comprehensive manner in which The Ladies' Home Journal covered every activity of women during the Great War, will always remain one of the magazine's most note-worthy achievements. This can be said without reserve here, since the credit is due to no single person; it was the combined, careful work of its entire staff, weighing every step before it was taken, looking as clearly into the future as circumstances made possible, and always seeking the most authoritative sources of information.
It was in the summer of 1918 that Edward Bok received from the British Government, through its department of public information, of which Lord Beaverbrook was the minister, an invitation to join a party of thirteen American editors to visit Great Britain and France. The British Government, not versed in publicity methods, was anxious that selected parties of American publicists should see, personally, what Great Britain had done, and was doing in the war; and it had decided to ask a few individuals to pay personal visits to its munition factories, its great aerodromes, its Great Fleet, which then lay in the Firth of Forth, and to the battle-fields. It was understood that no specific obligation rested upon any member of the party to write of what he saw: he was asked simply to observe and then, with discretion, use his observations for his own guidance and information in future writing. In fact, each member was explicitly told that much of what he would see could not be revealed either personally or in print.
The party embarked in August amid all the attendant secrecy of war conditions. The steamer was known only by a number, although later it turned out to be the White Star liner, Adriatic. Preceded by a powerful United States cruiser, flanked by destroyers, guided overhead by observation balloons, the Adriatic was found to be the first ship in a convoy of sixteen other ships with thirty thousand United States troops on board.
It was a veritable Armada that steamed out of lower New York harbor on that early August morning, headed straight into the rising sun. But it was a voyage of unpleasant war reminders, with life-savers carried every moment of the day, with every light out at night, with every window and door as if hermetically sealed so that the stuffy cabins deprived of sleep those accustomed to fresh air, with over sixty army men and civilians on watch at night, with life-drills each day, with lessons as to behavior in life-boats; and with a fleet of eighteen British destroyers meeting the convoy upon its approach to the Irish Coast after a thirteen days' voyage of constant anxiety. No one could say he travelled across the Atlantic Ocean in war days for pleasure, and no one did.
Once ashore, the party began a series of inspections of munition plants, ship-yards, aeroplane factories and of meetings with the different members of the English War Cabinet. Luncheons and dinners were the order of each day until broken by a journey to Edinburgh to see the amazing Great Fleet, with the addition of six of the foremost fighting machines of the United States Navy, all straining like dogs at leash, awaiting an expected dash from the bottled-up German fleet. It was a formidable sight, perhaps never equalled: those lines of huge, menacing, and yet protecting fighting machines stretching down the river for miles, all conveying the single thought of the power and extent of the British Navy and its formidable character as a fighting unit.
[Illustration: Where Edward Bok is happiest: in his garden.]
It was upon his return to London that Bok learned, through the confidence of a member of the British "inner circle," the amazing news that the war was practically over: that Bulgaria had capitulated and was suing for peace; that two of the Central Power provinces had indicated their strong desire that the war should end; and that the first peace intimations had gone to the President of the United States. All diplomatic eyes were turned toward Washington. Yet not a hint of the impending events had reached the public. The Germans were being beaten back, that was known; it was evident that the morale of the German army was broken; that Foch had turned the tide toward victory; but even the best-informed military authorities outside of the inner diplomatic circles, predicted that the war would last until the spring of 1919, when a final "drive" would end it. Yet, at that very moment, the end of the war was in sight!
Next Bok went to France to visit the battle-fields. It was arranged that the party should first, under guidance of British officers, visit back of the British lines; and then, successively, be turned over to the American and French Governments, and visit the operations back of their armies.
It is an amusing fact that although each detail of officers delegated to escort the party "to the front" received the most explicit instructions from their superior officers to take the party only to the quiet sectors where there was no fighting going on, each detail from the three governments successively brought the party directly under shell-fire, and each on the first day of the "inspection." It was unconsciously done: the officers were as much amazed to find themselves under fire as were the members of the party, except that the latter did not feel the responsibility to an equal degree. The officers, in each case, were plainly worried: the editors were intensely interested.
They were depressing trips through miles and miles of devastated villages and small cities. From two to three days each were spent in front-line posts on the Amiens-Bethune, Albert-Peronne, Bapaume-Soissons, St. Mihiel, and back of the Argonne sectors. Often, the party was the first civilian group to enter a town evacuated only a week before, and all the horrible evidence of bloody warfare was fresh and plain. Bodies of German soldiers lay in the trenches where they had fallen; wired bombs were on every hand, so that no object could be touched that lay on the battle-fields; the streets of some of the towns were still mined, so that no automobiles could enter; the towns were deserted, the streets desolate. It was an appalling panorama of the most frightful results of war.
The picturesqueness and romance of the war of picture books were missing. To stand beside an English battery of thirty guns laying a barrage as they fired their shells to a point ten miles distant, made one feel as if one were an actual part of real warfare, and yet far removed from it, until the battery was located from the enemy's "sausage observation"; then the shells from the enemy fired a return salvo, and the better part of valor was discretion a few miles farther back.
Bok was standing talking to the commandant of one of the great French army supply depots one morning. He was a man of forty; a colonel in the regular French army. An erect, sturdy-looking man with white hair and mustache, and who wore the single star of a subaltern on his sleeve, came up, saluted, delivered a message, and then asked:
"Are there any more orders, sir?"
"No," was the reply.
He brought his heels together with a click, saluted again, and went away.
The commandant turned to Bok with a peculiar smile on his face and asked:
"Do you know who that man is?"
"No," was the reply.
"That is my father," was the answer.
The father was then exactly seventy-two years old. He was a retired business man when the war broke out. After two years of the heroic struggle he decided that he couldn't keep out of it. He was too old to fight, but after long insistence he secured a commission. By one of the many curious coincidences of the war he was assigned to serve under his own son.
When under the most trying conditions, the Americans never lost their sense of fun. On the staff of a prison hospital in Germany, where a number of captured American soldiers were being treated, a German sergeant became quite friendly with the prisoners under his care. One day he told them that he had been ordered to active service on the front. He felt convinced that he would be captured by the English, and asked the Americans if they would not, give him some sort of testimonial which he could show if he were taken prisoner, so that he would not be ill-treated.
The Americans were much amused at this idea, and concocted a note of introduction, written in English. The German sergeant knew no English and could not understand his testimonial, but he tucked it in his pocket, well satisfied.
In due time, he was sent to the front and was captured by "the ladies from hell," as the Germans called the Scotch kilties. He at once presented his introduction, and his captors laughed heartily when they read:
"This is L----. He is not a bad sort of chap. Don't shoot him; torture him slowly to death."
The amazing part of the "show," however, was the American doughboy. Never was there a more cheerful, laughing, good-natured set of boys in the world; never a more homesick, lonely, and complaining set. But good nature predominated, and the smile was always upper-most, even when the moment looked the blackest, the privations were worst, and the longing for home the deepest.
Bok had been talking to a boy who lived near his own home, who was on his way to the front and "over the top" in the Argonne mess. Three days afterward, at a hospital base where a hospital train was just discharging its load of wounded, Bok walked among the boys as they lay on their stretchers on the railroad platform waiting for bearers to carry them into the huts. As he approached one stretcher, a cheery voice called, "Hello, Mr. Bok. Here I am again."
It was the boy he had left just seventy-two hours before hearty and well.
"Well, my boy, you weren't in it long, were you?"
"No, sir," answered the boy; "Fritzie sure got me first thing. Hadn't gone a hundred yards over the top. Got a cigarette?" (the invariable question).
Bok handed a cigarette to the boy, who then said: "Mind sticking it in my mouth?" Bok did so and then offered him a light; the boy continued, all with his wonderful smile: "If you don't mind, would you just light it? You see, Fritzie kept both of my hooks as souvenirs."
With both arms amputated, the boy could still jest and smile!
It was the same boy who on his hospital cot the next day said: "Don't you think you could do something for the chap next to me, there on my left? He's really suffering: cried like hell all last night. It would be a God-send if you could get Doc to do something."
A promise was given that the surgeon should be seen at once, but the boy was asked: "How about you?"
"Oh," came the cheerful answer, "I'm all right. I haven't anything to hurt. My wounded members are gone--just plain gone. But that chap has got something--he got the real thing!"
What was the real thing according to such a boy's idea?
Bok had had enough of war in all its aspects; he felt a sigh of relief when, a few days thereafter, he boarded The Empress of Asia for home, after a ten-weeks' absence. He hoped never again to see, at first hand, what war meant!