About This Book
An eccentric antiquarian bookseller presides over a smoke-filled secondhand shop he regards as a shrine to reading, offering personalized book prescriptions rather than conventional advertising. A young advertising copywriter arrives, sparking conversations about promotion, the therapeutic power of literature, and readers' hidden needs; he accepts the proprietor's hospitality and learns the shop's ways. The narrative uses the shop and its noticeboard of recommendations to stage debates about taste, postwar moral disquiet, and reading as cure, while comic and romantic threads involving other visitors gradually entwine with the bookseller's devotion to good books.
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