About This Book
An account of how printing and publishing operated in the early modern centuries, concentrating on printer-publishers and the commercial and institutional forces that shaped production and distribution between about 1500 and 1709. It traces the persistence of reprinting classical, biblical, and scholastic texts, the Reformation-driven surge in pamphlets and fly-sheet literature that created a mass reading public, changes in book formats and marketing, the networks for distribution including itinerant dealers, and the reciprocal growth of ecclesiastical and state censorship as authorities sought to control the new printed discourse.
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