Suggestions for authors, editors, and all who are engaged in preparing copy for the composing room. 36 pp.; 67 review questions.
| 41. Printers’ Manual of Style |
A reference compilation of approved rules, usages, and suggestions relating to uniformity in punctuation, capitalization, abbreviations, numerals, and kindred features of composition.
| 42. The Printer’s Dictionary | By A. A. Stewart |
A handbook of definitions and miscellaneous information about various processes of printing, alphabetically arranged. Technical terms explained. Illustrated.
PART VII—Design, Color, and Lettering
| 43. Applied Design for Printers | By Harry L. Gage |
A handbook of the principles of arrangement, with brief comment on the periods of design which have most influenced printing. Treats of harmony, balance, proportion, and rhythm; motion; symmetry and variety; ornament, esthetic and symbolic. 37 illustrations; 46 review questions; glossary; bibliography.
| 44. Elements of Typographic Design | By Harry L. Gage |
Applications of the principles of decorative design. Building material of typography: paper, types, ink, decorations and illustrations. Handling of shapes. Design of complete book, treating each part. Design of commercial forms and single units. Illustrations; review questions, glossary; bibliography.
| 45. Rudiments of Color in Printing | By Harry L. Gage |
Use of color: for decoration of black and white, for broad poster effect, in combinations of two, three, or more printings with process engravings. Scientific nature of color, physical and chemical. Terms in which color may be discussed: hue, value, intensity. Diagrams in color, scales and combinations. Color theory of process engraving. Experiments with color. Illustrations in full color, and on various papers. Review questions; glossary; bibliography.
| 46. Lettering in Typography | By Harry L. Gage |
Printer’s use of lettering: adaptability and decorative effect. Development of historic writing and lettering and its influence on type design. Classification of general forms in lettering. Application of design to lettering. Drawing for reproduction. Fully illustrated; review questions; glossary; bibliography.
| 47. Typographic Design in Advertising | By Harry L. Gage |
The printer’s function in advertising. Precepts upon which advertising is based. Printer’s analysis of his copy. Emphasis, legibility, attention, color. Method of studying advertising typography. Illustrations; review questions; glossary; bibliography.
| 48. Making Dummies and Layouts | By Harry L. Gage |
A layout: the architectural plan. A dummy: the imitation of a proposed final effect. Use of dummy in sales work. Use of layout. Function of layout man. Binding schemes for dummies. Dummy envelopes. Illustrations; review questions; glossary; bibliography.
PART VIII—History of Printing
| 49. Books Before Typography | By F. W. Hamilton |
A primer of information about the invention of the alphabet and the history of bookmaking up to the invention of movable types. 62 pp.; illustrated; 64 review questions.
| 50. The Invention of Typography | By F. W. Hamilton |
A brief sketch of the invention of printing and how it came about. 64 pp.; 62 review questions.
| 51. History of Printing—Part I | By F. W. Hamilton |
A primer of information about the beginnings of printing, the development of the book, the development of printers’ materials, and the work of the great pioneers. 63 pp.; 55 review questions.
| 52. History of Printing—Part II | By F. W. Hamilton |
A brief sketch of the economic conditions of the printing industry from 1450 to 1789, including government regulations, censorship, internal conditions and industrial relations. 94 pp.; 128 review questions.
| 53. Printing in England | By F. W. Hamilton |
A short history of printing in England from Caxton to the present time. 89 pp.; 65 review questions.
| 54. Printing in America | By F. W. Hamilton |
A brief sketch of the development of the newspaper, and some notes on publishers who have especially contributed to printing. 98 pp.; 84 review questions.
| 55. Type and Presses in America | By F. W. Hamilton |
A brief historical sketch of the development of type casting and press building in the United States. 52 pp.; 61 review questions.
PART IX—Cost Finding and Accounting
| 56. Elements of Cost in Printing | By Henry P. Porter |
The Standard Cost-Finding Forms and their uses. What they should show. How to utilize the information they give. Review questions. Glossary.
| 57. Use of a Cost System | By Henry P. Porter |
The Standard Cost-Finding Forms and their uses. What they should show. How to utilize the information they give. Review questions. Glossary.
| 58. The Printer as a Merchant | By Henry P. Porter |
The selection and purchase of materials and supplies for printing. The relation of the cost of raw material and the selling price of the finished product. Review questions. Glossary.
| 59. Fundamental Principles of Estimating | By Henry P. Porter |
The estimator and his work; forms to use; general rules for estimating. Review questions. Glossary.
| 60. Estimating and Selling | By Henry P. Porter |
An insight into the methods used in making estimates, and their relation to selling. Review questions. Glossary.
| 61. Accounting for Printers | By Henry P. Porter |
A brief outline of an accounting system for printers; necessary books and accessory records. Review questions. Glossary.
PART X—Miscellaneous
| 62. Health, Sanitation, and Safety | By Henry P. Porter |
Hygiene in the printing trade; a study of conditions old and new; practical suggestions for improvement; protective appliances and rules for safety.
| 63. Topical Index | By F. W. Hamilton |
A book of reference covering the topics treated in the Typographic Technical Series, alphabetically arranged.
| 64. Courses of Study | By F. W. Hamilton |
A guidebook for teachers, with outlines and suggestions for classroom and shop work.
ACKNOWLEDGMENT
This series of Typographic Text-books is the result of the splendid co-operation of a large number of firms and individuals engaged in the printing business and its allied industries in the United States of America.
The Committee on Education of the United Typothetae of America, under whose auspices the books have been prepared and published, acknowledges its indebtedness for the generous assistance rendered by the many authors, printers, and others identified with this work.
While due acknowledgment is made on the title and copyright pages of those contributing to each book, the Committee nevertheless felt that a group list of co-operating firms would be of interest.
The following list is not complete, as it includes only those who have co-operated in the production of a portion of the volumes, constituting the first printing. As soon as the entire list of books comprising the Typographic Technical Series has been completed (which the Committee hopes will be at an early date), the full list will be printed in each volume.
The Committee also desires to acknowledge its indebtedness to the many subscribers to this Series who have patiently awaited its publication.
Committee on Education,
United Typothetae of America.
Henry P. Porter, Chairman,
E. Lawrence Fell,
A. M. Glossbrenner,
J. Clyde Oswald,
Toby Rubovits.
Frederick W. Hamilton, Education Director.
CONTRIBUTORS
For Composition and Electrotypes
Isaac H. Blanchard Company, New York, N. Y.
S. H. Burbank & Co., Philadelphia, Pa.
J. S. Cushing & Co., Norwood, Mass.
The DeVinne Press, New York, N. Y.
R. R. Donnelley & Sons Co., Chicago, Ill.
Geo. H. Ellis Co., Boston, Mass.
Evans-Winter-Hebb, Detroit, Mich.
Franklin Printing Company, Philadelphia, Pa.
F. H. Gilson Company, Boston, Mass.
Stephen Greene & Co., Philadelphia, Pa.
W. F. Hall Printing Co., Chicago, Ill.
J. B. Lippincott Co., Philadelphia, Pa.
McCalla & Co. Inc., Philadelphia, Pa.
The Patteson Press, New York, New York
The Plimpton Press, Norwood, Mass.
Poole Bros., Chicago, Ill.
Edward Stern & Co., Philadelphia, Pa.
The Stone Printing & Mfg. Co., Roanoke, Va.
C. D. Traphagen, Lincoln, Neb.
The University Press, Cambridge, Mass.
For Composition
Boston Typothetae School of Printing, Boston, Mass.
William F. Fell Co., Philadelphia, Pa.
The Kalkhoff Company, New York, N. Y.
Oxford-Print, Boston, Mass.
Toby Rubovits, Chicago, Ill.
For Electrotypes
Blomgren Brothers Co., Chicago, Ill.
Flower Steel Electrotyping Co., New York, N. Y.
C. J. Peters & Son Co., Boston, Mass.
Royal Electrotype Co., Philadelphia, Pa.
H. C. Whitcomb & Co., Boston, Mass.
For Engravings
American Type Founders Co., Boston, Mass.
C. B. Cottrell & Sons Co., Westerly, R. I.
Golding Manufacturing Co., Franklin, Mass.
Harvard University, Cambridge, Mass.
Inland Printer Co., Chicago, Ill.
Lanston Monotype Machine Company, Philadelphia, Pa.
Mergenthaler Linotype Company, New York, N. Y.
Geo. H. Morrill Co., Norwood, Mass.
Oswald Publishing Co., New York, N. Y.
The Printing Art, Cambridge, Mass.
B. D. Rising Paper Company, Housatonic, Mass.
The Vandercook Press, Chicago, Ill.
For Book Paper
American Writing Paper Co., Holyoke, Mass.
West Virginia Pulp & Paper Co., Mechanicville, N. Y.