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Elements of show card writing

Chapter 13: INSTRUCTIONS—LESSON NO. 8 Air Brushing, “Spatter” Work, Etc.
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About This Book

The text provides a practical course in show card writing aimed at merchants and students, presenting ten step-by-step lessons that begin with basic lettering strokes and progress to alphabets, layouts, and complete showcard designs. It outlines recommended tools and materials, offers practice charts and sizing guidance, and gives business- and season-specific sample cards and copy suggestions. Emphasis is on mastering uniform strokes, adapting styles to different retail trades, and developing sales-focused display writing through supervised practice and classroom or individual exercises.

INSTRUCTIONS—LESSON NO. 8
Air Brushing, “Spatter” Work, Etc.

The first figure, that is the figure to the left on the adjoining page, shows the stencil, or pattern, as it is cut from regular stencil stock for use in air brush work or other decorative methods.

The card in the center shows the design after being copied on the showcard. The stencil itself was placed on white showcard, size 14×22, and the air brush color was blown about the margin of the stencil, with the result as shown. The lettering on this design was done with a large size model “C” Speed Ball pen.

The two cards shown to the right are illustrations of how to proceed in doing “spatter” work. The card at the top shows the panel cut out, and this was placed over the card shown just below. The spatter was done with light green color, and the method employed was as follows:

A brush similar to that used in cleaning typewriters was used with regular air brush ink, and this brush was moved backward and forward across the blunt edge of a knife blade. The face of this panel was then lettered as shown. This lettering was done with a large size model “C” pen.

Students who desire to further familiarize themselves with air brush work, should write to the various manufacturers of air brushes, and get literature on this interesting subject. Stencils may also be procured from showcard supply firms or from the manufacturers themselves. Patterns from stencils may also be copied from wall paper designs, pictures, etc., and then cut out with a very sharp knife.

“Air brush” is a name for a finely made tool which has a very delicate spray, operated by means of air pressure.

It is necessary, of course, to attach the air brush to some sort of tank containing air, and for those who use the air brush a great deal, nothing is more convenient than the carbonic air tank furnished by any carbonic gas company.

It is necessary to attach an air regulator to such an air tank. Bear in mind that an air regulator is a combined regulator and pressure gauge.

In addition to the air brush, it is necessary to have extra color cups and about eight feet of rubber hose to attach to the tank.

Ordinary spatter work may be done in a great many ways, in addition to the method mentioned here.

Many showcard men find that an ordinary fine spray atomizer will do very good work, and some even attach an atomizer to a home made air pressure tank, which is fed from a hand or foot pump.

Any method that will add novelty to the appearance of a showcard is very good, especially at the important seasons of the year.

In doing air brush work however, or spatter work, it is very necessary to first procure the regular air brush colors. Ordinary homemade mixtures will drip and ruin your work. The regular air brush colors have in their composition a dryer which causes the color to dry immediately, and also a binder which prevents the color from being rubbed off. Air brush colors are very reasonably priced, and can be secured in a great range of shades and colors.

If the student has difficulty in procuring these materials, he should write to the Educational Department of the Associated Advertising Clubs as suggested in previous lessons.

SPECIMENS—FOR LESSON 8

Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.