Card No. 1. Size 16×22 inches. Made of white cardboard with air-brushed panel in light blue and panel is striped with faint white lines. You will note that the lines are heavier at the top and bottom, apparently “fading out” toward the center. This produces a very cool, elusive effect, suggesting water. The lettering is done in white color with slight air brush shading in light green. For suggested coolness the colors here used are uniquely effective.
Card No. 2. Size 16×22 inches. Light tan mottled mat board. Large lines of lettering in dark gray—first line outlined with black lines, second with light green. The bottom line of lettering is done in black. The panel in the ornamentation was done in gray—the flowers are of bright red outlined with white against circular background of dark blue. The conventional foliage falling from flowers was done in light green. Card No. 2 would be very effective in a window display of footwear.
CARDS FOR SUMMER
Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.