Card No. 1. Size 16×22 inches. Greenish gray mottled mat board, cut out in attractive easel effect. Panel is of white cardboard with air-brushed shading in yellow. The words “Fall Opening” are lettered in dark red. The smaller lettering was done in black ink with the model “C” speed ball pen.
Card No. 2. Size 16×22 inches. Dark green mottled mat board. Initial letter in “Footwear” was done in white color against a bright red background, with border in gold. Balance of letters in word “Footwear” were done in white.
The four lines of Italic lettering were done in light cream color. Note the even slant in the “Italic.”
CARDS FOR FALL
Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.