Card No. 1. Size 16×22 inches. The pumpkin design was air-brushed, by first cutting out a stencil the size necessary and then using orange and yellow air brush ink with an outline of light green.
The small line of lettering was done with a No. 3 model “C” Speed Ball pen. The words “Hallowe’en Dainties” were lettered in “Egyptian” with a No. 12 brush, and the color was dark red.
These two lines were air-brush shaded in light green. The last two lines of lettering were done with a small brush in black ink.
The “frosting” effect was obtained by using heavy white showcard ink as indicated, and then ground mica was sprinkled on the ink. This makes a very attractive showcard for Hallowe’en season.
Card No. 2. Size 16×22 inches. Thanksgiving design. The drawing of the Pilgrim was made offhand, first being sketched in with pencil, and then black ink was used, touched up with white. The showcard stock was of reddish orange. The word “Thanksgiving” was drawn with the brush in black and shaded with white.
The small price cards shown in the center were plain white cardboard. The first sign shows the method of making a “mask” or “cut-out” for the lining of a large number of cards, when it is necessary to have them equally spaced.
The next card shows a suggested penciled-in sketch, and the remainder, the actual pen lettering. These cards were then daintily air brushed on the edges. The square card shown was a small card three inches square, also lettered with pen.
CARDS FOR LATE AUTUMN
Plates used by permission of Ely & Walker Dry Goods Co., St. Louis.