The author examines the art-life of society rather than the internal nature of art, distinguishing creation from distribution and treating reproduction as a decisive social factor. He argues that recent mechanical methods of copying and broadcasting have shifted patronage from the few to a mass audience, altering tastes and the relative prominence of different arts. Because artistic value depends on appreciation as well as production, sociological attention to access, education, and the conditions of enjoyment is essential to healthy cultural life. Examples from printed matter, music, theatre, cinema, and the visual arts illustrate how reproducibility shapes popularity but does not guarantee aesthetic depth.