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How to conduct a small mail order business

Chapter 15: Medical Business.
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About This Book

A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.

Medical Business.

It is surprising to note what a vast amount of medicine is sent through the mails. There are remedies for all diseases to which the flesh is heir. If you have a good tonic, blood purifier, skin beautifier or other preparation which you wish to push the sale of, the better way to get “points” is to answer the advertisements of other concerns advertising similar specialties and learn their methods. But do not copy other concerns’ literature; simply pick out a few good ideas and combine them with your own originality.