How to conduct a small mail order business

Chapter 2: HINTS ON CONDUCTING —A SMALL— Mail Order Business.

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About This Book

A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.

HINTS ON CONDUCTING
—A SMALL—
Mail Order Business.

There are, in the United States and Canada, hundreds of concerns who obtain their revenue almost exclusively by means of transacting business through the mails. In addition to these, many regular city retailers have of late opened departments for mail order trade.

The habit of purchasing by mail is rapidly assuming enormous proportions in this country, and the custom has been catered to, in such a manner, that the ranchman on the plains may wear a latest style metropolitan custom-made suit, while his daughters may equip herself a la Fifth Avenue—all by inspection of a catalogue, a postal money order and a letter.