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How to conduct a small mail order business

Chapter 25: His Joke Worked Badly.
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About This Book

A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.

His Joke Worked Badly.

A young man who seemed to be boiling over to do something smart was a passenger on a Michigan avenue car the other day. After racking his massive brain for a while he took out a silver dollar and laid it on the seat and took a seat opposite. The car soon stopped at a crossing to let on an old woman with a basket. She saw the empty seat and the dollar, and it didn’t take her over thirty seconds to drop herself into the place and the dollar into her pocket.

“Excuse me, ma’am,” said the joker, “but I’ve lost a dollar. I think I left it on that seat.”

“I don’t,” she bluntly replied.

“But I’m sure of it. Did you pick up a dollar?”

“None of your business, sir.”

“But all of us saw you pick it up, ma’am, and I can prove it was mine.”

“Look a’ here, young chap,” she said, as she put down her basket, “if it’s a row you want you’ll find me ready. I allow no one to walk on me.”

“But, ma’am, I left——”

“Come on, then,” she said, as she stood up and doubled up her fists. “I am a peaceful woman, and I want to get along the easiest way, but if I must I will.”

Everybody began to clap and laugh, and the smart Aleck took a drop off the platform without asking what it was all about.