A Rank Failure.
“I don’t believe whippings do children any good,” said Mrs. Wiggins. “Why, I whipped Johnny at the photographer’s three times because he wouldn’t look pleasant and he still looked as cross and disagreeable as ever.”
About This Book
A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.