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A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.
First Nineteenth Century Girl—I never did have any opinion of Adam. A man who could excuse himself by saying, “The woman tempted me,” had none of the instincts of a gentleman.
Second Ditto—But what could you expect of the first man? You know it takes three generations to make a gentleman.