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How to conduct a small mail order business cover

How to conduct a small mail order business

Chapter 5: Staple Goods.
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About This Book

A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.

Staple Goods.

Staple goods are handled by retailers everywhere, and, people will not readily send away for that which they can procure at home. Of course, there is always more or less mail trade on specialties in the line of staples, such as Plymouth Rock Pants, Douglas’ Shoes, etc., but even then, manufacturers tell me that there is no profit in the mail orders, they are handled merely for the sake of augmenting regular trade by making the goods popular.

Perhaps I might make an exception in the staple list of watches, silverware and jewelry. These are good mail order sellers.