WeRead
Powered by ReaderPub
A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.
The watch mail order business is very large. As a rule, Swiss watches are the sort dealt in. The values of American watches are quite well known, and they are on sale everywhere; but the Swiss watches can be described in cash attracting adjectives and when sold the margin of profit is fairly good.