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How to Make Money

Chapter 15: DOUGHNUTS
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About This Book

A practical compendium of short, runnable business plans and money-making ideas aimed primarily at individuals seeking small-scale enterprises. Each section outlines startup steps, suggested supplies, costs, promotional copy and selling tactics for ventures such as a neighborhood pantry, homemade candy, custom shirts and neckties, tea rooms, real estate sales, dyeing services, kindergartens, lamp shades and newspaper bargain columns. Emphasis is placed on cash trading, sample handbills, scripts and simple marketing moves like introductory free offers, sample placement, and buying wholesale. The tone is instructional and focused on actionable checklists and scaling suggestions to help readers launch and expand modest enterprises.

DOUGHNUTS

In a Middle Western town a certain woman discovered the secret of making old-fashioned doughnuts that would simply melt in your mouth. Neighbors soon learned of these delicious doughnuts, and insisted that every time she made them she would make a few dozen extra which they bought.

She decided to go into the doughnut business. She rented a small place about the size of a small shoe-shine parlor right on the busiest corner, and equipped the window with a kettle of lard on a gas hot-plate. Everything was painted white, and she was dressed in white. She fried doughnuts to order. Customers stood in line waiting for their doughnuts to fry. It proved a tremendous success. To-day she owns a large, fully equipped bakery where she bakes everything usually made in a bakery.