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A practical compendium of short, runnable business plans and money-making ideas aimed primarily at individuals seeking small-scale enterprises. Each section outlines startup steps, suggested supplies, costs, promotional copy and selling tactics for ventures such as a neighborhood pantry, homemade candy, custom shirts and neckties, tea rooms, real estate sales, dyeing services, kindergartens, lamp shades and newspaper bargain columns. Emphasis is placed on cash trading, sample handbills, scripts and simple marketing moves like introductory free offers, sample placement, and buying wholesale. The tone is instructional and focused on actionable checklists and scaling suggestions to help readers launch and expand modest enterprises.
The tea room idea has become a permanent fixture in the average town. Women look for them and patronize them regularly. There seems to be a tendency toward tea rooms of the Colonial type. Read the monthly women’s magazines and you will find in most of them a column devoted to descriptions of tea rooms.