About This Book
The book surveys the shift from a culture centered on written literacy to one increasingly shaped by visual and interactive media, tracing the evolution from signs to language and the move between oral and written modes. It examines effects on cognition, memory, education, labor, markets, politics, science, design, and warfare, showing how new media alter meaning, authority, and social organization. Analyses cover the mechanics and logics of language, commercialization of communication, implications for professional life and learning, and the opportunities and risks of an internet-era, interactive future that requires new interfaces, institutional reflexivity, and cultural rethinking.
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