Aimed at practicing physicians, the book treats the practice of medicine as a business and criticizes common habits that undermine incomes, such as gratuitous care, poor billing, and overreliance on philanthropy. It outlines qualities and tactics for securing substantial fees, including firm billing, judicious publicity and advertising within legal bounds, cultivating country and high-paying patients through correspondence, and managing publicity via newspapers and press agents. An introductory chapter contextualizes the argument, and a preface acknowledges that some controversial methods are described for completeness rather than endorsement. Practical chapters address ethics, collection, client relations, and professional presentation.