About This Book
The author analyzes how opinions and beliefs originate, spread, and change, distinguishing belief from knowledge and arguing that belief often arises from nonrational affective and mystical sources rather than voluntary reasoning. Drawing on psychological and historical examples, he examines laws of collective thought, the dynamics of persuasion and social contagion, the persistence of superstition alongside intelligence, and cycles in which belief and knowledge alternate. The work combines theoretical reflection, empirical observations, and experimental remarks to map mechanisms that govern individual and social conviction and to suggest limits of rational argument in transforming sentiment.
About the Author
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