CONTENTS

MAMMONART

CHAPTER I

OGI, THE SON OF OG

But then terror seized him. He lived in a world of terror, and always had to act before he dared to think. Hastily he scratched over the dirt, until every trace of the magic beast was gone. He gazed behind him, expecting to see the spirit of the aurochs, summoned into the cave by this fearful new magic. He glanced at the other members of his tribe, crouching sleepily about the fire, to see if they had noticed his daring venture.

But nothing evil happened; the meat in Ogi’s stomach did not develop bad spirits that summer night, neither did the lightning poke him with its dagger, nor a tree-limb crash upon his head. Therefore, next evening a temptation came upon him; he remembered his marks, and ventured to bring back his magic aurochs, and sit before the fire and watch him toss his head and snort at his enemies. As time passed Ogi did a thing yet bolder; he made a straight up-and-down mark, with two prongs underneath, and a round circle on top; Ogi himself, a double Ogi, with his long spear stopping the monster’s charge!

Even that did not prove bad magic; Ogi did not sicken, no lightning-daggers or tree-branches struck him. With practice, another idea came; he indicated the body of the aurochs by two marks, one above and one below, where the creature vanished into space. Between these were other scratches indicating a shaggy coat; and in the head a round spot, with a black hole punched deep by the toasting-stick—the eye of the monster, glaring balefully at Ogi, and filling him with such thrills as had never before passed along the nerves of a living organism.

Of course such big magic could not long remain a secret. Ogi was irresistibly driven to show his homemade aurochs to the tribe, and there was a tremendous commotion. It was a miracle, all made clear by their gruntings; they knew the monster instantly—an aurochs, and nothing else! They cried out with delight at the cleverness of the representation.

(And ninety-nine thousand, nine hundred and sixty-six years later, when the writer was a little boy, he used to see in a certain home of wealth which he visited, three pictures hanging in the dining-room, and appealing to gastronomic emotions. One picture represented several peaches on a platter, another represented half a dozen fish on a string, the third showed two partridges hanging by their necks. The members of the tribe of Ogi, now called the Merchants and Manufacturers Association of Baltimore, would gather at supper parties and marvel at this big magic. Here were works of art, and all knew they were works of art, and knew exactly why; they would say of the fish: “You can see the very shine of the scales!” Of the peaches: “You can rub the fuzz off them!” Of the birds: “You can bury your hands in the feathers!”)

But when the first thrills had passed, the dwellers in the cave with Ogi fell victims to panic. An aurochs was a fearful and destructive beast; it was hard enough to have to kill him for food—but now to bring back his angry spirit was tempting fate. In the Holy Mountain fronting the cave dwelt the Great Hunter, who made all aurochs, and would be jealous of usurpers. The Witch Doctor of the tribe, who visited the Great Hunter and made spells for good luck—he was the proper person to make magic, and not an up-start boy. So the Witch Doctor trampled out the drawing of Ogi, and the Old Man of the tribe, who made the laws, drove him out from the cave, and into the night where the sabre-toothed tiger roamed.

(And last winter the writer stood one night at 43rd Street and Broadway, a busy corner of New York, and across the front of a building a whole block long he beheld great letters of violet fire, spelling three words: THE TEN COMMANDMENTS. He entered the building, and there upon a silver screen he saw a flash of lightning, followed by a burst of clouds and a terrifying clatter of stage thunder, and out of the lightning and clouds and thunder was unrolled before his eyes the Second Commandment: Thou shalt not make unto thee any graven image, or any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth.)

Ogi found a cave of his own, and escaped the sabre-tooth tiger. And not all the furies of the Witch Doctor, nor even the Ten Commandments of the Great Hunter, could take from his mind the memory of those delicious thrills which had stolen over him when he made the magic aurochs in the dirt. Being now alone, he had time for magic, and he got red stones and covered the walls of his cave with pictured beasts of many sorts. And presently came young men from the tribe, and beholding what he had done, they took to visiting him in secret to share the forbidden thrills.

(And on Main Street in our Great City, I can take you to a cave with letters of fire over the top, called an “arcade,” and you may go in, and find the magic of Ogi hidden in little boxes, into which you drop a token made of copper, and see what is to be seen. One part of this cave is labeled, For Men Only. I have never been into this part, and therefore do not know what magic the descendants of Ogi have there hidden; but it is interesting to know that a nerve channel, once established in a living organism, can be handed down through generations to the number of three thousand, three hundred and thirty-three.)

Now in the course of time it happened that there was war in the tribe between the Old Man and the Next Oldest Man; and also between the Old Witch Doctor and the Next Doctor. The rebels, having learned about the magic of Ogi, desired to make use of it. There was a secret meeting, at which the rebel Witch Doctor declared that he had had an interview with the Great Hunter on the Holy Mountain, and the Great Hunter Himself had given Ogi power to make the magic aurochs, and to kill them in magic hunts. In other words, said the Witch Doctor, Ogi was an Inspired Artist; and if he and his friends would help the new party into power, Ogi would become Court Painter, and his scratches would be raised to the status of Ritual. Needless to say, Ogi was delighted at that, and likewise his friends, some of whom had learned to make scratches almost as good as Ogi’s, and who desired now to become Inspired Artists, and to decorate the cave walls and weapons of the tribe.

But one provision must be made clear, said the rebel Witch Doctor; Ogi and his friends must understand that they were to glorify the magic of this particular Witch Doctor. When they portrayed hunting, they must make it plain that it was the new Old Man who was head of the hunt; they must make him wonderful and fearful to the tribe. Ogi and his pupils answered that so long as they were permitted to make drawings of aurochs and of hunters, it made not the slightest difference what aurochs and what hunters they portrayed. Art was a thing entirely aloof from politics and propaganda. And so the bargain was settled; the banner of insurrection was raised, and the new Old Man became head of the tribe, and the new Witch Doctor set up his magic behind the aurochs-skin curtains in the far end of the cave; and Ogi made many pictures of both of them.

(And I have walked through the palaces of kings, and through temples and cathedrals in many lands, and have seen long rows of portraits of the Old Men of many tribes, clad in robes of gorgeous colors, and wearing upon their heads crowns of gold and flashing jewels; they were called kings and emperors and dukes and earls and princes and captains of industry and presidents of chambers of commerce. I have seen also the portraits and statues of Witch Doctors of many varieties of magic; they were called popes and priests and cardinals and abbots and college presidents and doctors of divinity. And always the paintings were called Old Masters.)

So Ogi became Court Painter and painted the exploits of his tribe. And when the tribe went out to battle with other tribes, Ogi made pictures to show the transcendent beauty of his tribe, and the unloveliness of the tribe they were to destroy.

(And when my tribe went out to battle, its highly paid magazine illustrators made pictures of noble-faced maidens shouting war-cries, and it was called a Liberty Bond Campaign. And the story-tellers of my tribe became martial, and called themselves Vigilantes.)

Now Ogi throve greatly, developing his technique, so that he could show all kinds of beasts and men. The fame of his magic spread, and other tribes came to visit the caves and to marvel at his skill, and to gaze reverently upon the Inspired Artist.

(And in a certain hotel restaurant in New York I was admitted behind the magic red cord which separates the great from the unheard of, and sitting at a table my companion enlightened me with discreet nods and whispers, saying: “That is Heywood Broun; and next to him is Rita Weiman; and that’s Mencken just coming in; and that round little man in the brown suit and the big spectacles is Hergesheimer.”)

The fame of Ogi, and the magic of which he was master, brought thrills to the young women of the tribe, and they cast themselves at his feet, and so his talent was not lost to future generations.

(And in the galleries of Europe I gazed upon miles of madonnas—madonnas mournful and madonnas smiling, madonnas with wavy golden hair and madonnas with straight black hair—but never a madonna that was not plump, manicured and polished and robed in silks and satins, as became the mistresses of court painters, and of popes and cardinals and abbots able to pay for publicity.)

The sons and grandsons of Ogi cultivated his magic, and found new ways to intensify the thrills of art. They learned to make clay figures, and to carve the Old Men of the tribe and the Witch Doctors out of wood and stone.

(And just before the war, being in Berlin, I was taken by a friend for a drive down the Sieges Allée, between rows of white marble monsters in halberd and helm and cowl and royal robes, brandishing sceptres and mitres, battle-axes and two-bladed swords. Being myself a barbarian, I ventured to titter at this spectacle; whereupon my friend turned pale, and put his fingers upon my lips, indicating the driver of the hack, and whispering how more than once it had happened that presumptuous barbarians who tittered at the Old Men of the Hohenzollern tribe had been driven by a loyal hackman straight to the police station and to jail.)

Likewise the sons of Ogi learned to make noises in imitation of the songs of birds, and so they were able to bring back the thrills of first love. They learned to imitate the rolling of thunder, and the clash of clubs and spears in battle fury, and so they were able to renew the glory of the hunt and the slaughter.

(And in the year 1870 the Khedive of Egypt offered a prize of ten thousand pounds to that descendant of Ogi who should make the most powerful magic out of his ancestral slaughterings; and now, throughout all civilization, the masters of the machines of slaughter put on their honorific raiment, and escort their pudgy wives, bedecked with jewels, to performances of their favorite grand opera, “Aida.”)

Likewise the descendants of Ogi learned to enact their adventures in imitation hunts. Inspired by music, they would dance about the camp-fire, thrusting their weapons into a magic aurochs, shouting when they saw him fall, and licking their chops at the taste of imaginary flesh.

(And in thirty thousand “movie” houses throughout the United States the tribes now gather to woo and win magic darlings of luxury, and lick their chops over the acquirement of imaginary millions; also to shudder at wicked Russian Bolsheviks with bristling beards, at villainous “Red” agitators with twisted faces, and at such other spectacles as the Old Men and the Witch Doctors prepare for them, according to instructions from the Great Hunter on the Holy Mountain.)

Three thousand, three hundred and thirty-three generations have passed, and in every generation the descendants of Ogi have had to face the problem of their relationship to the Old Men and the Witch Doctors. Ogi himself was a hunter, who slew his aurochs with his own hand, and butchered and cooked his meat before he ate it. But now it has been long since any descendant of Ogi has driven a spear through the eye of a charging aurochs. They have become specialists in the imaginary; their hands adjusted, not to spears and stone hatchets, but to brushes and pencils, fountain-pens and typewriter keys. So, when they are cast out from the tribe they can no longer face the sabre-toothed tiger and find meat for themselves and their beautiful women; so, more than ever, the grip of the Old Men and the Witch Doctors grows tight upon them. More than ever it is required that their pictures and stories shall deal with things of which the Old Men and the Witch Doctors approve; more than ever they are called upon to honor and praise the customs of their tribe, as against the customs of all other tribes of men or angels.

CHAPTER II

WHO OWNS THE ARTISTS?

Throughout this book the word artist is used, not in the narrow sense popular in America, as a man who paints pictures and illustrates magazines; but in its broad sense, as one who represents life imaginatively by any device, whether picture or statue or poem or song or symphony or opera or drama or novel. It is my intention to study these artists from a point of view so far as I know entirely new; to ask how they get their living, and what they do for it; to turn their pockets inside out, and see what is in them and where it came from; to put to them the question already put to priests and preachers, editors and journalists, college presidents and professors, school superintendents and teachers: WHO OWNS YOU, AND WHY?

The book will present an interpretation of the arts from the point of view of the class struggle. It will study art works as instruments of propaganda and repression, employed by the ruling classes of the community; or as weapons of attack, employed by new classes rising into power. It will study the artists who are recognized and honored by critical authority, and ask to what extent they have been servants of ruling class prestige and instruments of ruling class safety. It will consider also the rebel artists, who have failed to serve their masters, and ask what penalties they have paid for their rebellion.

The book purposes to investigate the whole process of art creation, and to place the art function in relation to the sanity, health and progress of mankind. It will attempt to set up new canons in the arts, overturning many of the standards now accepted. A large part of the world’s art treasures will be taken out to the scrap-heap, and a still larger part transferred from the literature shelves to the history shelves of the world’s library.

Since childhood the writer has lived most of his life in the world’s art. For thirty years he has been studying it consciously, and for twenty-five years he has been shaping in his mind the opinions here recorded; testing and revising them by the art-works which he has produced, and by the stream of other men’s work which has flowed through his mind. His decisions are those of a working artist, one who has been willing to experiment and blunder for himself, but who has also made it his business to know and judge the world’s best achievements.

The conclusion to which he has come is that mankind is today under the spell of utterly false conceptions of what art is and should be; of utterly vicious and perverted standards of beauty and dignity. We list six great art lies now prevailing in the world, which this book will discuss:

Lie Number One: the Art for Art’s Sake lie; the notion that the end of art is in the art work, and that the artist’s sole task is perfection of form. It will be demonstrated that this lie is a defensive mechanism of artists run to seed, and that its prevalence means degeneracy, not merely in art, but in the society where such art appears.

Lie Number Two: the lie of Art Snobbery; the notion that art is something esoteric, for the few, outside the grasp of the masses. It will be demonstrated that with few exceptions of a special nature, great art has always been popular art, and great artists have swayed the people.

Lie Number Three: the lie of Art Tradition; the notion that new artists must follow old models, and learn from the classics how to work. It will be demonstrated that vital artists make their own technique; and that present-day technique is far and away superior to the technique of any art period preceding.

Lie Number Four: the lie of Art Dilettantism; the notion that the purpose of art is entertainment and diversion, an escape from reality. It will be demonstrated that this lie is a product of mental inferiority, and that the true purpose of art is to alter reality.

Lie Number Five: the lie of the Art Pervert; the notion that art has nothing to do with moral questions. It will be demonstrated that all art deals with moral questions; since there are no other questions.

Lie Number Six: the lie of Vested Interest; the notion that art excludes propaganda and has nothing to do with freedom and justice. Meeting that issue without equivocation, we assert:

All art is propaganda. It is universally and inescapably propaganda; sometimes unconsciously, but often deliberately, propaganda.

As commentary on the above, we add, that when artists or art critics make the assertion that art excludes propaganda, what they are saying is that their kind of propaganda is art, and other kinds of propaganda are not art. Orthodoxy is my doxy, and heterodoxy is the other fellow’s doxy.

As further commentary we explain that the word morality is not used in its popular sense, as a set of rules forbidding you to steal your neighbor’s purse or his wife. Morality is the science of conduct; and since all life is conduct it follows that all art—whether it knows it or not—deals with the question of how to be happy, and how to unfold the possibilities of the human spirit. Some artists preach self-restraint, and some preach self-indulgence; and both are preachers. Some artists says that the purpose of art is beauty, and they produce beautiful art works to demonstrate the truth of this doctrine; when such art works are completed, they are beautiful demonstrations of the fact that the purpose of art is to embody the artist’s ideas of truth and desirable behavior.

What is art? We shall give a definition, and take the rest of the book to prove it. We hope to prove it both psychologically, by watching the art process at work, and historically, by analyzing the art works of the ages. We assert:

Art is a representation of life, modified by the personality of the artist, for the purpose of modifying other personalities, inciting them to changes of feeling, belief and action.

We put the further question: What is great art? We answer:

Great art is produced when propaganda of vitality and importance is put across with technical competence in terms of the art selected.

As commentary we add that whether a certain propaganda is really vital and important is a question to be decided by the practical experience of mankind. The artist may be overwhelmingly convinced that his particular propaganda is of supreme importance, whereas the experience of the race may prove that it is of slight importance; therefore, what was supposed to be, and was for centuries taken to be a sublime work of art, turns out to be a piece of trumpery and rubbish. But let the artist in the labor of his spirit and by the stern discipline of hard thinking, find a real path of progress for the race; let him reveal new impulses for men to thrill to, new perils for them to overcome, new sacrifices for them to make, new joys for them to experience; let him make himself master of the technique of any one of the arts, and put that propaganda adequately and vitally before his fellows—and so, and so alone, he may produce real and enduring works of art.

Postscript

Manifestly, all this depends upon the meaning given to the term propaganda. The writer thought that he could trust his critics to look it up in the dictionary; but during the serial publication of the book he discovered that the critics share that false idea of the word which was brought into fashion during the World War—this idea being itself a piece of propaganda. Our own martial fervor was of course not propaganda, it was truth and justice; but there crept in an evil enemy thing, known as “German propaganda”; and so the word bears a stigma, and when this book applies it to some honorable variety of teaching, the critics say that we are “stretching its meaning,” and being absurd.

But all we are doing is to use the word correctly. The Standard Dictionary defines propaganda as: “Effort directed systematically toward the gaining of support for an opinion or course of action.” This, you note, contains no suggestion of reprobation. Propaganda may be either good or bad, according to the nature of the teaching and the motives of the teacher. The Jesuits have been carrying on a propaganda of their faith for three hundred years, and one does not have to share this faith in order to admit their right to advocate it. The present writer has for twenty-one years been carrying on a propaganda for Socialism, and has a sturdy conviction that his time has not been wasted.

We take certain opinions and courses of action for granted; they come to us easily, and when in a poem or other work of art we encounter the advocacy of such things, it does not seem to us propaganda. Take, for example, that favorite theme of poets, the following of our natural impulses; it is pleasant to do this, and the poet who gives such advice awakens no opposition. But it is different in the case of ideas which require concentration of the attention and effort of will; such ideas trouble and repel us, we resent them, and the term “propaganda” is our expression of resentment. For example, the old poet Herrick advises: