About This Book
A commercially minded entrepreneur founds a company that uses time scanners and blood-based electronic tests to reconstruct paternal lineages and sells documented ancestry as social distinction. The firm overcomes technical, legal, and patent obstacles to popularize ancestor tracing, reshaping customers' sense of identity and status. Despite orchestrating others' family histories and presiding over a culture of name-consciousness, the founder never investigates his own origins; late in life he tasks his staff to discover his forebears, triggering a meticulous search and the ironic social revelations that follow.
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