Power of Mental Imagery / Being the Fifth of a Series of Twelve Volumes on the / Applications of Psychology to the Problems of Personal and / Business Efficiency

The text examines recognition and imagination as mental operations linked to mental imagery, distinguishing reproductive recognition from creative imagination and surveying visual, auditory, gustatory, olfactory, muscular and tactual images and individual differences documented by investigators. It gives practical guidance for influencing others through imagery in teaching and advertising, tests to assess and strengthen different imagery modalities, and exercises to cultivate them. It also considers creative imagination in business: how ideas produce material results, prerequisites to achievement, methods for planning radical changes, developing departments, evaluating employees' imaginative capacity, and the relation between imaginative visualization and effective action.