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Printing in Relation to Graphic Art

Chapter 1: The Imperial Press
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About This Book

The book argues that typography and bookmaking are primarily utilitarian crafts whose effectiveness depends on the appropriateness of form, and it outlines how principles of pictorial composition, type composition, proportion, color, tone, light and shade, values, paper, style, binding, and specifications can be applied to improve clarity and aesthetic effect. It reviews the mechanical specialization of modern printshops and urges a renewed artistic motive to match technical proficiency, explaining practical techniques and considerations for designers and printers to make printed matter both more communicative and more visually refined.

The Project Gutenberg eBook of Printing in Relation to Graphic Art

This ebook is for the use of anyone anywhere in the United States and most other parts of the world at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this ebook or online at www.gutenberg.org. If you are not located in the United States, you will have to check the laws of the country where you are located before using this eBook.

Title: Printing in Relation to Graphic Art

Author: George French

Release date: March 12, 2017 [eBook #54349]
Most recently updated: October 23, 2024

Language: English

Credits: Produced by Chris Curnow, Larry B. Harrison and the Online
Distributed Proofreading Team at http://www.pgdp.net (This
file was produced from images generously made available
by The Internet Archive)

*** START OF THE PROJECT GUTENBERG EBOOK PRINTING IN RELATION TO GRAPHIC ART ***


The Imperial Press


Printing in Relation
to Graphic Art

By George French

Cleveland
The Imperial Press
1903


Copyright, 1903, by George French