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Printing in Relation to Graphic Art cover

Printing in Relation to Graphic Art

Chapter 15: Specifications
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About This Book

The book argues that typography and bookmaking are primarily utilitarian crafts whose effectiveness depends on the appropriateness of form, and it outlines how principles of pictorial composition, type composition, proportion, color, tone, light and shade, values, paper, style, binding, and specifications can be applied to improve clarity and aesthetic effect. It reviews the mechanical specialization of modern printshops and urges a renewed artistic motive to match technical proficiency, explaining practical techniques and considerations for designers and printers to make printed matter both more communicative and more visually refined.

Specifications

The paper in this book is French handmade, 16 × 20–29, imported by the Japan Paper Company of New York, and catalogued as No. 333.

The type is a liberal modification of the Caslon, 12 point. It was designed and cast by the Boston branch of the American Type Founders Company, and had never been used until set for this book.

The binding is according to the specifications of the Society of Arts, of London. The sheets are folded with special care, end papers are made with zigzag and sewn on, edges are uncut, signatures are sewn with unbleached thread over three unbleached linen tapes, back left nearly square, boards of the best black millboard, covers of imported marbled paper, and the backs of art vellum, with paper label. The binding was executed by the regular force of workmen and in the regular routine of commercial work.

The composition of the type was by a journeyman and an apprentice, and the presswork was done on a half super royal Colt's Armory press. No attempt has been made to execute the work in other than the ordinary manner, with ordinary appliances and ordinary workmen. All the material is such as is regularly carried in stock by dealers.


THIS EDITION CONSISTS OF 935 NUMBERED COPIES PRINTED AT THE IMPERIAL PRESS CLEVELAND, OHIO, IN NOVEMBER, 1903, OF WHICH THIS IS NUMBER 506