Printing in Relation to Graphic Art

Chapter 2: Prefatory Note

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About This Book

The book argues that typography and bookmaking are primarily utilitarian crafts whose effectiveness depends on the appropriateness of form, and it outlines how principles of pictorial composition, type composition, proportion, color, tone, light and shade, values, paper, style, binding, and specifications can be applied to improve clarity and aesthetic effect. It reviews the mechanical specialization of modern printshops and urges a renewed artistic motive to match technical proficiency, explaining practical techniques and considerations for designers and printers to make printed matter both more communicative and more visually refined.

Prefatory Note

It is not the purpose of this book to try to establish a claim for printing that it is an art. It is hoped that it may show that the principles of art may be applied to printing, and that such application may lead to improvement in some essentials of printing.

Thanks are due to several experts in printing who have read the proofs, and have given wise and acceptable counsel.

I desire to acknowledge that aid has been freely sought from books upon art, and that in some instances forms of expression have been adopted from them. No originality is claimed for the allusions to art, nor for art terms and formulas employed.

September, 1903.