About This Book
In a near-future consumerist society that treats advertising and salesmanship as civic virtues, a man who prefers modest pleasures finds himself at odds with pervasive marketing, intrusive home technology, and compulsory social rituals of buying. After being singled out for a call from an exalted salesman, he endures a visit during which a polished pitchman demonstrates an all-purpose household automaton and deploys charm, spectacle, and psychological pressure to secure a purchase. The narrative traces the protagonist's internal resistance, the mechanisms of persuasion, and the social costs of declining consumption.
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