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Selling Latin America: A Problem in International Salesmanship. / What to Sell and How to Sell It cover

Selling Latin America: A Problem in International Salesmanship. / What to Sell and How to Sell It

Chapter 41: Peru
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About This Book

Drawing on extensive first-hand travel and commercial experience, the work surveys markets across Latin America and the West Indies with country-by-country analyses of demand, distribution, and local business customs; it then presents practical guidance on methods of doing business, salesmanship, customs and tariff systems, trademarks, finance and credits, packing and shipping, advertising, reciprocity, and health precautions, and is supplemented by photographs, maps, and an appendix of practical references for exporters and sales agents.

Colombia

Articles From United States Total
Animals $1,608 $26,016
Arms and accessories 27,203 57,439
Ceramics, crockery, etc. 157,674 503,579
Drugs and medicines 390,546 838,347
Electric machinery and equipment 110,922 175,638
Explosives 48,876 94,116
Food products 1,573,257 3,054,952
Metals 1,060,274 2,916,924
Machinery:    
  Agricultural and mining 182,017 381,587
  Locomotive 876,863 1,031,711
  For arts and sciences 349,060 620,251
Musical instruments 17,398 69,622
Oils and fat products 94,457 171,733
Perfumes, soaps, etc. 92,064 152,169
Paper and cardboard 96,629 477,522
Textiles 1,667,131 10,547,134
Varnishes, paints, etc. 48,824 125,862
Wines, liquors, etc. 68,172 835,772
All other articles 749,062 1,884,249
   

Total $7,612,037 $23,964,623

Ecuador

Articles Value
Animals, live $47,111
Arms and ammunition 49,521
Boats, launches, etc. 10,390
Books, blank and printed 34,135
Boots, shoes, and findings 234,302
Candles 155,938
Carriages in general 76,809
Cement, stone, and earth 56,423
Clothing, ready-made 624,959
Cordage, twine, and thread 166,328
Crockery and glassware 161,102
Drugs and medicines 430,229
Foodstuffs 1,849,847
Gold and silver coins 285,333
Hats and caps 140,185
Iron and steel, and manufactures of:  
  Hardware 798,971
  Machinery 620,554
Jewelry 19,807
Leather 26,569
Lumber, rough and finished 94,594
Matches 26,917
Mineral products 206,445
Musical instruments 53,699
Oils in general 115,092
Paints and varnishes 41,063
Paper in general 171,167
Perfumery 79,065
Textiles:  
  Silk fabrics, pure and mixed 18,143
  All other 2,784,944
Vegetable products 54,899
Wines and liquors 375,574
Miscellaneous 830,728
   
Total $10,652,843

Paraguay

Articles and countries Value
Beverages $281,844
  France 60,636
  Italy 61,203
  Spain 123,670
Drugs 215,039
  United States 42,134
  Argentine 14,191
  France 33,084
  Germany 48,936
  United Kingdom 44,202
Government supplies (for public works) 119,499
  United States 18,070
  Argentine 24,414
  Germany 62,351
Haberdashery (small wares sold by dry goods stores) 380,518
  Argentine 19,865
  France 84,109
  Germany 171,797
  Italy $16,289
  Spain 18,640
  United Kingdom 60,874
Hardware 836,621
  United States 103,467
  Germany 368,286
  United Kingdom 268,886
Provisions 1,171,578
  United States 81,795
  Argentine 448,602
  Austria 106,492
  Germany 205,870
  Italy 64,926
  Spain 105,738
Textiles 1,462,367
  France 64,441
  Germany 396,413
  Italy 83,121
  United Kingdom 835,666

Peru

Articles and countries 1910 1911
Cotton textiles and manufactures:    
  United Kingdom $1,770,615 $2,131,482
  Germany 438,676 535,076
  Italy 224,175 404,303
  Belgium 132,222 169,378
  United States 149,202 139,605
  Spain 60,811 130,091
  France 59,629 99,281
  Japan 11,986 8,189
  Other countries 14,337 12,064
   

Total $2,861,653 $3,629,469
 
Wool and animal hair and manufactures:    
  United Kingdom $532,944 $638,459
  Germany 277,565 577,760
  Belgium 92,726 159,246
  Italy 61,532 84,559
  France 42,153 77,513
  Spain   8,189
  United States 2,501 6,856
  Other countries 29,026 10,138
   

Total $1,038,447 $1,562,720
 
Linen, hemp, jute, and other textile fibers and manufactures:    
  United Kingdom $249,441 $280,042
  British India 88,969 188,683
  Germany 31,194 55,531
  Australia 19,636 42,027
  France 16,088 20,113
  Belgium 13,820 16,998
  United States 5,133 13,971
  Spain   10,390
  Italy $11,338 $10,283
  Chile 16,321 6,910
  Other countries 4,245 1,230
   

Total $456,185 $646,178
 
Silk, animal and vegetable, and manufactures:    
  Germany $121,146 $161,299
  United Kingdom 63,633 66,792
  France 58,120 63,964
  Italy 23,539 20,157
  Belgium 7,425 19,032
  Hongkong   10,399
  Japan   5,742
  United States   $4,847
  Other countries $26,613 4,053
   

Total $300,476 $356,285
 
Hides, skins, and leather goods:    
  United Kingdom $58,957 $163,144
  United States 37,481 139,040
  Germany 40,727 100,897
  France 14,108 52,626
  Japan   22,814
  Italy   10,745
  Spain   4,618
  Other countries 17,988 13,935
   

Total $169,261 $507,819
 
Wearing apparel and notions:    
  Italy $108,746 $47,705
  France 124,469 26,166
  Germany 118,796 12,472
  United Kingdom 258,955 10,769
  United States 58,081 2,331
  Other countries 145,483 3,526
   

Total $814,530 $102,969
 
Furniture:    
  Germany $53,574 $49,516
  United States 40,226 45,004
  United Kingdom 44,007 42,912
  France 10,818 22,123
  Hongkong   4,540
  Other countries 6,732 7,536
   

Total $155,357 $171,631
 
Metals and manufactures:    
  United Kingdom $1,270,759 $1,948,984
  United States 498,529 1,579,651
  Germany 205,570 616,240
  Belgium 165,188 490,747
  France 36,814 182,843
  Brazil   24,424
  Italy   18,925
  Other countries 9,166 12,432
   

Total $2,186,026 $4,874,246
 
Stones, earth, coal, glass, and chinaware:    
  United Kingdom $272,100 $935,964
  Germany 142,845 476,249
  Belgium 67,955 237,524
  United States 51,925 127,507
  Australia 26,916 59,604
  France 15,178 60,305
  Chile   33,194
  Japan   32,011
  Italy   14,044
  Other countries 17,237 12,672
   

Total $594,156 $1,989,074
 
Woods, lumber, and manufacturers:    
  United States $322,726 $1,530,689
  Chile 17,421 49,034
  Germany 15,183 53,137
  Ecuador 16,059 36,035
  France   23,943
  Japan   17,601
  United Kingdom 17,333 16,063
  Hongkong   8,939
  Belgium   5,999
  Spain   5,693
  Italy   5,596
  Other countries 48,542 13,187
   

Total $437,264 $1,765,916
 
Paints, dyes, varnishes, bitumen, gum:    
  United States $213,200 $491,146
  Germany 67,604 223,551
  United Kingdom 62,403 152,262
  Belgium 16,433 72,282
  Salvador 15,985 43,812
  Mexico   $22,760
  France   19,397
  Italy   6,467
  Other countries $12,896 4,960
   

Total $388,521 $1,036,637
 
Live animals:    
  Chile $10,088 $44,425
  Ecuador   10,292
  United States   5,313
  Germany   $3,309
  United Kingdom   1,747
  Other countries 35,218 786
   

Total $45,306 $65,872
 
Stationery, paper, and cardboard:    
  Germany $154,574 $422,898
  Spain 21,689 108,503
  United Kingdom 35,680 98,794
  United States 46,829 97,310
  Belgium $28,424 $57,458
  France 16,706 36,999
  Italy   11,733
  Hongkong   4,550
  Other countries 4,897 5,880
   

Total $323,466 $859,404
 
Tools, ships’ stores, machines and vehicles:    
  United States $436,758 $749,864
  United Kingdom 269,136 809,800
  Germany 77,644 225,503
  Belgium 35,685 172,842
  France 57,998 49,253
  Italy   11,733
  Hongkong   4,550
  Other countries 17,066 10,725
   

  Total $894,287 $2,034,270
 
Musical instruments:    
  Germany $19,986 $75,960
  United States 7,936 30,532
  United Kingdom   $11,373
  France   5,499
  Other countries 8,187 14,168
   

Total $36,109 $137,532
 
Arms, ammunition, and explosives:    
  Germany $17,333 $172,171
  United Kingdom 67,225 123,851
  United States 39,331 102,317
  France   76,569
  Hongkong 27,009 57,847
  Belgium   8,968
  Other countries 34,778 9,076
   

Total $185,676 $550,799
 
Dry goods and miscellaneous articles:    
  United Kingdom $2,583,430 $336,527
  Germany 1,490,550 255,510
  United States 1,801,962 205,638
  France 1,495,523 142,928
  Chile 143,322 134,417
  Belgium 561,506 96,239
  Cuba 35,374 78,049
  Italy 62,563 17,509
  Mexico   16,020
  Ecuador 55,146 11,927
  Japan   11,810
  Hongkong 42,353 9,425
  Spain 37,349 7,922
  Other countries 156,830 3,314
   

Total $8,465,908 $1,327,235
 
Beverages:    
  France $160,715 $173,850
  Germany 88,049 87,241
  United Kingdom 82,375 118,708
  Portugal 69,449 63,736
  Italy 45,447 43,350
  Spain 31,919 51,224
  Belgium 25,111 25,417
  United States 16,394 10,331
  Hongkong   4,185
  Other countries 42,752 1,878
   

Total $562,211 $579,920
 
Comestibles and condiments:    
  Australia $801,639 $1,013,886
  Hongkong 507,400 626,795
  United States 547,456 568,416
  United Kingdom 370,549 322,906
  Germany 345,219 273,677
  Italy 182,726 185,579
  Chile 497,755 94,935
  France   89,290
  Belgium 38,065 59,390
  Spain   40,552
  Portugal 56,154 28,181
  Brazil   14,331
  Japan   7,586
  Other countries 227,306 6,466
   

Total $3,574,269 $3,331,990
 
Medicines and pharmaceutical products:    
  United States $118,766 $212,933
  Germany 131,346 210,426
  France 76,106 177,568
  United Kingdom 144,568 143,950
  Italy 49,701 53,793
  Belgium   12,983
  Hongkong   10,321
  Other countries 30,877 48,925
   

Total $551,364 $870,899
 
Articles not classified:    
  Germany   $16,224
  United Kingdom   14,959
  United States $94,696 14,725
  France 51,229 7,494
  Other countries 52,453 10,888
   

Total $198,378 $64,290

Uruguay

Articles Value
Beverages $2,224,582
Chemical products, etc. 1,433,804
Chalk 52,661
Cement, Portland 981,279
Coal 2,742,100
Chinaware 187,546
Food products:  
  Cheese 113,573
  Coffee 365,174
  Codfish 90,894
  Chocolate 129,899
  Sardines 91,011
  Canned goods 89,599
  Fruits 370,006
  Indian corn 317,804
  Oils 737,926
  Potatoes $978,165
  Peas 113,028
  Wheat 109,620
  Yerba maté 1,236,542
  Sugar, refined and unrefined 2,338,379
  Rice 637,092
Glass bottles and flask 97,323
Glass, window 307,585
Hides and skins and manufactures 66,805
Iron, steel and manufactures:  
  Agricultural machinery and implements 552,319
  Beams 555,211
  Carriage springs 76,135
  Enameled ware 150,108
  Cutlery 63,195
  Fence wire 848,326
  Galvanized iron—  
  Bars and sheets 144,958
  For roofs 692,365
  Hoops 76,279
  Iron in bars and sheets 697,835
  Machinery, for trades 634,419
  Nails 38,933
  Pipes—  
  Iron 82,818
  Galvanized iron 81,450
  Rails 53,998
  Screws and nuts 50,125
Live animals 905,318
Metals (other than iron and steel and manufactures of) 749,770
Oils:  
  Benzine 283,636
  Lubricating 129,168
  Gasoline 45,009
  Kerosene $85,784
Paints, dyes, inks, etc. 378,382
Paper, and manufactures of 1,031,812
Porcelain 59,749
Sulphur 79,996
Textile goods:  
  Cotton 5,370,078
  Linen 249,387
  Silk 318,090
  Woolen 1,773,931
Tobacco 1,321,860
Wood and manufactures of:  
  Furniture 258,841
  Other 2,680,597
 
Imported from Value
United Kingdom $12,648,379
Germany 7,894,644
United States 5,671,318
Argentine 4,173,155
France 3,952,473
Italy 3,348,233
Belgium 3,333,938
Spain 2,143,455
Brazil 2,071,535
Chile 312,828
Australia 297,341
Netherlands 242,552
Cuba 186,004
Paraguay 166,601
Austria-Hungary 116,079
Portugal 31,567
   
Total $46,590,102

Venezuela

Articles United States United Kingdom Germany France Netherlands All Other Total
Agricultural implements, accessories $98,438 $166,525 $36,159 $408 $34,770 $29 $336,329
Arms and ammunition 201,728 10,067 38,391 16,429 17,816 74,834 359,265
Automobiles and accessories 96,593 1,930 3,049 16,304     117,876
Bags and bagging 6,677 215,460 12,213 101 10,135 2,658 247,244
Beer 77 8,638 58,708 7 17,617   85,047
Biscuits 96,547 20,563 12,111 1,912 2,577 987 134,697
Bottles 493 6,884 129,871 93 1,643 316 139,300
Butter 137,977 2,692 168,080 47,443 33,718 1,001 390,911
Canned meats 95,892 17,050 20,418 16,950 10,156 21,483 181,949
Carbonic acid gas 1,022 939 4,585 49 2,853   9,448
Cement 66,461 23,246 25,954 17 13,874 96 129,648
Cheese 990 461 5,436 1,454 55,255 3,678 67,274
Coal 11,365 81,103 11,742   4,009 4,298 112,517
Confectionery 32,978 23,480 6,132 12,546 6,374 16,522 98,032
Cotton goods 449,663 2,745,304 378,992 75,396 325,087 388,695 4,363,137
Cotton knit goods 1,363 17,826 114,133 26,110 44,657 226,667 430,756
Drugs and medicines 287,718 32,625 111,579 130,989 37,817 34,170 634,898
Earthenware and crockery 3,324 11,602 46,280 1,387 11,147 641 74,381
Electrical apparatus and accessories 120,585 2,626 8,530 76 2,625 2,285 136,727
Flour 1,085,821 11,697 289       1,097,807
Glassware 22,828 1,929 39,681 5,998 8,244 744 79,424
Hams 72,697 795 679 20 309 58 74,558
Hats 8,150 2,619 203,438 7,980 12,026 31,247 265,460
Iron, and manufacturers of:              
  Domestic wares 18,609 23,054 118,941 803 25,872 331 187,610
  Manufactures 176,498 99,154 55,367 14,311 11,011 7,152 363,493
  Tubes 40,410 17,486 7,034     714 65,644
  Unfinished 42,356 17,708 10,400 214 501 434 71,613
Lamps, lanterns, and accessories 7,345 461 7,442 1,221 1,290 327 18,086
Lard 382,184 6,199   17     388,400
Leather 95,488 6,607 44,448 68,008 9,736 1,099 225,386
Machinery 289,850 90,596 62,944 20,200 16,052 7,932 487,574
Malt $125   $48,381     $170 $48,676
Nails, iron 16,931 $7,528 17,130 103 2,808 1,437 45,937
Oils:              
  Benzine, gasoline, and naphtha 14,957 672 1,677 32 47   17,385
  Crude petroleum 970 427     2,203   3,600
  Engine 15,755 5,739 2,908 99 312 1,932 26,745
  Kerosene 160,958 2,523         163,481
  Linseed 4,298 1,597 14,548 57 2,374   22,874
  Olive 279 4,035 2,799 8,749 5,382 180,728 201,972
  Other 3,265 58 1,946 34 90 360 5,753
Olives and capers 1,286 1,268 918 5,072 891 13,746 23,181
Paints:              
  Ordinary 31,644 4,852 15,035 407 1,751 2,332 56,021
  Enamel and colors 7,368 180 11,257 1,363 2,073 254 22,495
Paper:              
  Printing 41,368 110 617 3 157 522 42,777
  Other 26,427 5,999 53,263 2,045 27,465 23,068 138,267
Perfumery 54,518 16,664 22,800 66,381 28,527 3,971 192,861
Powder and dynamite 17,095 426 3,021   1,955   22,497
Railroad material 41,974 82,754 23,090   16,078 1,000 164,896
Rice 17,969 28,589 253,946 58 311,139 3,030 614,731
Sardines 1,663 8,241 81,780 11,349 38,743 108,475 250,251
Spices 27,115 268 5,708 123 2,398 3,129 38,741
Stearin and suet 5,205 1,938 1,098 1,507 291,085 17,236 318,069
Tobacco and products 5,171 2,392 2,946 106 205 2,699 13,519
Turpentine 8,063 133 668 15     8,879
Vegetables, dried 6,756 609 161 274 95 1,257 9,152
Wall paper 4,698 200 3,695 317 335 26 9,271
Window glass 942 207 4,088 569 2,260 666 8,732
Wines and liquors 13,024 84,255 66,239 159,342 27,981 213,335 564,176
Wire:              
  Barbed 138,388 994 3,755       143,137
  Galvanized and plain 13,762 2,537 4,982   794   22,075
Woolen goods 4,526 170,149 40,553 49,002 14,167 13,885 292,282
All other articles 1,079,696 178,356 767,354 987,960 167,868 541,239 3,722,473
   




   
Total $5,718,323 $4,281,026 $3,199,389 $1,761,410 $1,666,354 $1,962,895 $18,589,387
 
Coin:              
  Gold 1,114,115 3,860   78,744 4,648   1,201,367
  Silver       778,176     778,176
   




   
Total, 1912 $6,832,438 $4,284,886 $3,199,389 $2,618,330 $1,671,002 $1,962,895 $20,568,940
Total, 1911 5,219,577 5,253,865 3,195,945 1,857,564 1,340,904 1,527,034 18,394,889