Selling Latin America: A Problem in International Salesmanship. / What to Sell and How to Sell It

Drawing on extensive first-hand travel and commercial experience, the work surveys markets across Latin America and the West Indies with country-by-country analyses of demand, distribution, and local business customs; it then presents practical guidance on methods of doing business, salesmanship, customs and tariff systems, trademarks, finance and credits, packing and shipping, advertising, reciprocity, and health precautions, and is supplemented by photographs, maps, and an appendix of practical references for exporters and sales agents.