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Story of the automobile: Its history and development from 1760 to 1917 / With an analysis of the standing and prospects of the automobile industry cover

Story of the automobile: Its history and development from 1760 to 1917 / With an analysis of the standing and prospects of the automobile industry

Chapter 29: Difficulty in Getting Capital.
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About This Book

The work chronicles the mechanical and commercial evolution of the horseless vehicle, tracing early experiments in France, England, Germany and the United States and the gradual emergence of a practical automobile. It examines commercialization, mass production and parts standardization, highlighting the role of large-scale manufacturing in lowering prices and expanding ownership, and treats the industry's economic consequences, investment opportunities, and social benefits. The author emphasizes how cooperation among manufacturers and production for mass markets generated substantial profits, and an appended chapter provides an editor's account of contemporary industrial conditions and figures.

Difficulty in Getting Capital.

The industry had great difficulty in getting capital. It was a new line, a new venture. Bankers and other “conservatives” could see nothing in it. They used their pet weapon of crying “speculation”, “hazard”, “risk”, and so on, to keep people from investing in it, and, of course, did not invest in it themselves, or aid it in any way to get started.

But since the beginning of this century, when the automobile industry began growing, many of our people have, among many other things, built the great automobile industry into what it is, and made money. Not only this, but they will build it still greater, and make still more money.

Before we get through with this little analysis we will see that the automobile industry has not been more than half built thus far, and that the really big profits in it are yet to come, because so far much of the profits have been used in building the industry.

This industry is, therefore, a fertile field for scientific investment. Many companies that are quite well established need more capital to enlarge their activities, and there are comparatively new companies, and there will be more, having very good propositions in which the prudent investor can find excellent openings for putting a little money at work under advantageous conditions.