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That Marvel—The Movie / A Glance at Its Past, Its Promising Present and Its Significant Future cover

That Marvel—The Movie / A Glance at Its Past, Its Promising Present and Its Significant Future

Chapter 22: APPENDIX A STATISTICS SHOWING THE SCOPE OF THE MOTION PICTURE INDUSTRY
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About This Book

The author traces the motion picture's evolution from crude experimental beginnings to an influential art and industry, surveying technical, artistic, and commercial advances while assessing moral and social responsibilities. He examines censorship and public-relations efforts, the emergence of continuity writing and plot adaptation from literature, and the screen's pedagogical uses and potential as an international language. Chapters consider historical interpretation on film, ethical improvement within the industry, and practical data on scope and impact, offering reflections on future possibilities and civic significance.

APPENDIX A
 
STATISTICS SHOWING THE SCOPE OF THE MOTION PICTURE INDUSTRY

Motion picture theatres in the United States 15,000
Seating capacity (one show) 7,605,000
Average weekly attendance at picture theatres 50,000,000
Admissions paid annually $520,000,000
The average number of reels used for one performance 8
Average number of seats in picture theatres 507
Number of persons employed in picture theatres 105,000
Persons employed in picture production 50,000
Permanent employees in all branches of picture industry 300,000
Investment in motion picture industry $1,250,000,000
Approximate cost of pictures produced annually $200,000,000
Salaries and wages paid annually at studios in production $75,000,000
Cost of costumes, scenery, and other materials and supplies used in production annually $50,000,000
Average number of feature films produced annually 700
Average number of short reel subjects, excluding news reels, annually 1,500
Taxable motion picture property in the United States $720,000,000
Percentage of pictures made in California (1922) 84%
Percentage of pictures made in New York (1922) 12%
Percentage of pictures made elsewhere in United States (1922) 4%
Foreign made pictures sent here for sale (1992) 425
Foreign made pictures sold and released for exhibition 6
Theatres running six to seven days per week 9,000
Theatres running four to five days per week 1,500
Theatres running one to three days per week 4,500
Lineal feet of film exported in 1921 140,000,000
Lineal feet of film exported in 1913 32,000,000
Percentage of American films used in foreign countries 90
Film footage used each week by news reels 1,400,000
Combined circulation of news reels weekly 40,000,000
Number of theatres using news reels weekly 11,000
Amount spent annually by producers and exhibitors in newspaper and magazine advertising $5,000,000
Amount spent annually by producers in photos, cuts, slides, and other accessories $2,000,000
Amount spent annually by producers in lithographs $2,000,000
Amount spent annually by producers in printing and engraving $3,000,000
Hospitals and charitable institutions in U. S. equipped for showing motion pictures, Jan. 1, 1923 7,000
The number of schools and churches in U. S. equipped for showing motion pictures, Jan. 1, 1923, almost equals the number of theatres.  
Practically every State and Federal Penitentiary, Penal Institution and House of Detention in the U. S. shows motion pictures regularly to their inmates.