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The art of decorating dry goods windows and interiors

Chapter 87: LINEN DISPLAYS.
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About This Book

A practical manual for shopkeepers and decorators that presents principles and step‑by‑step techniques for arranging dry‑goods windows and store interiors. It covers planning store fronts and entrances, composing displays with attention to color harmony, lighting, props and mannequins, and using mechanical effects and economical construction methods. The text links display strategy to sales, recommends combining window exhibits with newspaper announcements, and favors simple, reproducible solutions. Illustrated examples and concrete instructions aim to teach novices the technical skills and artistic judgment necessary to create attractive, effective merchandising presentations.

CHAPTER XII.
LINEN AND HANDKERCHIEF DRAPINGS.

LINEN DISPLAYS.

The month of January is generally considered “Linen Month,” and special pains are taken by wide awake merchants to interest buyers by means of attractive displays of these goods. We show with this several modes of folding napkins. Fig. 1 shows a method of wrapping a fringed napkin or doyly closely about a stiff wire rod. This may be used in many forms of arches and grille work.

FIG. 1.

FIG. 2.

FIG. 3.

The regular fan-shaped fold is well known to everyone. Our illustration shows methods of varying the simple fan by producing the single and double circles. What is called the “bishop’s mitre” is next illustrated, the three folds being very simple and easily executed.

SAMPLES OF ARTISTIC TOWEL DRAPING.

We also show some samples of artistic towel draping, suitable for both interior and window displays.

HOW TO FOLD HANDKERCHIEFS.

The following is a description of the handkerchief folds, the numbers corresponding with these in the illustration “A”:

No. 1:—Pleat the handkerchief from corner to corner, and pin it in the center. This will form a double leaf.

No. 2.—Fold the handkerchief once, forming a triangle; then pleat on the straight edge, forming a single leaf.

No. 3.—First fold the handkerchief into a small square, turn the corner over, forming a small triangle, then pleat as in No. 2. This will form a small leaf.

Nos. 4 and 5.—Fold each corner to the center of handkerchief, turn the handkerchief over and fold the corners again to the center, then pull out the corners to the outside edge, forming a puff.

No. 6.—Pleat in some pleats across the handkerchief, as indicated in the drawing, pin about two inches from each end, and draw the corners to the center, forming a double circle.

HANDKERCHIEF DISPLAY, SHOWING VARIOUS FOLDS.—Morton.

THE HANDKERCHIEF FOLDS, NUMBERED.—A.

Nos. 7 and 13.—Fold the handkerchief twice, making a small square; then turn the sides to the center, as shown in drawing.

No. 8.—Fold as in No. 6. Draw both the ends over, and pin so as to form a double half circle.

No. 9.—Pleat from corner to corner, leaving one end a little short, and pin. This will form a double leaf.

Nos. 10 and 20.—Take a small nickel rod or smooth stick the thickness you wish, commence from the corner of the handkerchief and roll, then pin and slide off the rod.

No. 11.—Fold the handkerchief twice, making a small square—then turn one of the corners over, showing the complete border.

No. 12.—Pleat the handkerchief in small pleats, as shown in drawing No. 8. Then bend in the center, which will form a small circle.

DESIGNS IN FOLDED HANDKERCHIEFS.—B.

DESIGNS IN FOLDED HANDKERCHIEFS.—C.

Nos. 14 and 19.—Pleat as in No. 8, and draw both ends together. This will form a large half circle—two pinned together form No. 14.

Nos. 15, 16 and 17.—Fold the corners to the center of handkerchief, then turn the handkerchief over and fold again, the corners to the center. Turn it over again and fold corners to the center. Now draw out the edges of the handkerchief. This will form a cross. No. 16 shows the back, No. 17 the front and No. 15 the center, with the corners turned back.

No. 18.—Pleat handkerchief as in No. 8, pin in center, and open both ends.

No. 21.—Shows two double leaves, like drawing No. 1, one laid over the other.

The illustrations “B” and “C” will give the reader an idea of the numerous combinations that may be made from the different folds. With a little ingenuity you can produce designs without limit. I also show several windows in which examples of handkerchief folding are prominent, thus affording the reader an opportunity of selecting a number of designs for his own use.

DIAGRAM EXPLAINING HANDKERCHIEF FOLDS.

If you have a big window to decorate with fancy handkerchief folds it will be a good plan to get two or three salesgirls to assist in the folding. Show them how to fold the designs you require and their work will save you much valuable time. The pinning together on the frames is quick work.

FOLDED HANDKERCHIEF DISPLAY.—Morton.

FOLDED HANDKERCHIEF DISPLAY.—Mohukern.

The diagram will give you a better idea of the folds than the other pictures, which are reproductions of direct photographs from the goods themselves.

To produce the figure of “The Greek Cross,” proceed as follows: After the handkerchief is spread out full size turn down all four corners exactly to the center, producing No. 1. Then turn face downward and again fold the corners to the center, along the dotted lines A, B, C, D. This makes No. 2, which is also turned face down and the corners turned to the center along the lines A, B, C, D, and secured with bent pins. The pattern is now turned with the face upwards and the final figure is easily completed, as shown in No. 3. Four loose laps appear, and by placing the forefinger of each hand within these laps at point AA, and lifting the same the flaps straighten out and form B (No. 3). When all the flaps are raised and straightened the cross is formed and the figure completed.

Having formed this figure you may proceed to the more intricate folds derived from this foundation. While making these first folds a couple of sheets of stiff paper will be of assistance in keeping them in place while turning them over. Another thing is to have the handkerchiefs ironed smooth, and if they are stiff from starch all the better.

Fold A.—Starting with No. 5 as a base, turn it over, then turn corners E, F, G, H, to center. Allow it to remain with same face upward. Turn new corner to the center and secure it. Now turn the handkerchief face upward and center points will turn themselves outward. The inner points are turned back from the center, making the complete figure as shown.

GRAND ARCH, COVERED WITH FOLDED HANDKERCHIEFS.—Morton.

FRONTAL ARCH OF FOLDED HANDKERCHIEFS.—Shogran.

Fold B.—This is the same as the center portion of fold A. It is made in precisely the same manner, but with the addition that the loose outer points of A are turned to the back and secured.

Fold C.—This is an effect produced by the use of two handkerchiefs folded one within the other. Except as regards the use of the inner handkerchief the pattern is nearly the same as fold B, differing from it only in the first and last folds, by which the inside handkerchief is arranged spread outside the handkerchief as in No. 1, and placed upon the other as shown in No. 6. Fold the outer handkerchief as in No. 5, turn over, turn corners E, F, G, H to center and secure them; turn face up, shake out outer points, and turn back points A, B, C, D as shown in No. 7. Grasp points E, F, G, H, roll them under, as shown in cut of fold C, and secure with pins.

Fold D.—Use two handkerchiefs laid evenly together corner to corner. Make No. 2. Turn corners E, F, G, H to center; repeat and fasten. Turn face up and turn back center points. When these points are turned back the under one is drawn a little further out than the upper, thus showing the borders of both. It is well to have the borders of prettily contrasting colors.

Fold E.—Make No. 2. Turn corners E, F, G, H to center; turn over and turn corners A, B, C, D to center and fasten. Turn face upwards. Take the projecting points in the center and turn them outward; draw them a little toward the corner, and the figure is complete.