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The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement cover

The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

Chapter 45: APPENDIX Holiday Greetings
By Edmund G. Gress
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About This Book

A combined history and practical manual that traces the origins and spread of printing while offering detailed, example-driven instruction for contemporary typographic practice. It explains core design principles such as harmony, tone, proportion, spacing, and ornamentation, and shows how to apply them to a wide range of printed forms including books, pamphlets, catalogs, letterheads, labels, business cards, posters, newspapers, periodicals, and house-organs. Hundreds of reproductions and color plates illustrate type-face selection, layout decisions, and composition techniques, with an emphasis on legibility, appropriate use of ornament, and the connection between historic models and modern craft.

APPENDIX
Holiday Greetings

Holiday Greetings furnish opportunity for expression of the art of printing. The more than one hundred specimens reproduced in miniature in this section (received by the editors of “The American Printer” from friends) contain many suggestions of typographic interest

“Everybody in our house
wishes everybody in your house
a Merry Christmas
and a Happy New Year”

“Volumes of good wishes
to friends of ours
from friends of yours”

“Christmas:

A time for giving and for getting
and forgiving and forgetting”

“May all that thou wishest
and all that thou lovest
come smiling around
thy sunny way”

“At Christmas be merry
  And thankful withal,
And feast thy poor neighbors,
  The great with the small”

“GLORIA IN EXCELSIS
DEO
ET IN TERRA PAX
HOMINIBUS BONAE
VOLUNTATIS”

“Ule! Ule!
Three puddings in a pule—
Crack nuts and cry Ule!”

TRANSCRIBER’S NOTES

  1. Many illustrations may appear to be out of order. The book was in two columns of text. The text read top to bottom then left to right as normal. However, the illustrations were usually numbered left to right then top to bottom. The illustrations were inserted as close as possible in the normal flow of the text. Some illustrations were out of order, e.g. Example 16.
  2. The illustrations are displayed in direct proportion to their size in the original.
  3. Added ‘the’ between ‘of’ and ‘customer’ on p. 119.
  4. Silently corrected typographical errors.
  5. Retained anachronistic and non-standard spellings as printed.