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The Clarion

Chapter 22: CHAPTER XII THE THIN EDGE
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About This Book

The narrative traces the growth of a hugely popular patent remedy from a modest storefront to a sprawling commercial and advertising machine. It follows those who build and run the enterprise, the strategies of sensational publicity and salesmanship they employ, and the son and allies who enter the business. As publicity, profit, and political influence expand, ethical dilemmas, rivalries, and public backlash escalate, producing campaigns, reprisals, and attempts at reform. The work examines the mechanics of mass persuasion, the social consequences of commodified medicine, and the personal costs tied to ambition and public exposure.

"The 'Clarion'!" There was a profundity of contempt in Veltman's voice; and a deeper bitterness when he snapped his teeth upon a word which sounded to Hal suspiciously like the Biblical characterization of an undesirable citizeness of Babylon.

"In any case, they won't give the 'Clarion' any more orders."

"Oh, yes, they will," said Veltman stolidly.

"Then they'll learn something distinctly to their disadvantage."

The splendid, animal-like eyes of the compositor gleamed suddenly. "Do you mean you're going to run the paper honestly?"

Hal almost recoiled before the impassioned and incredulous surprise in the question.

"What is 'honestly'?"

"Give the people who buy your paper the straight news they pay for?"

"Certainly, the paper will be run that way."

"As easy as rolling off a log," put in McGuire Ellis, with suspicious smoothness.

Veltman looked from one to the other. "Yes," he said: and again "Yes-s-s." But the life had gone from his voice. "Anything more?"

"Nothing, thank you," answered Hal.

"Brains, fire, ambition, energy, skill, everything but balance," said Ellis, as the door closed. "He's the stuff that martyrs are made of—or lunatics. Same thing, I guess."

"Isn't he a trouble-maker among the men?"

"No. He's a good workman. Something more, too. Sometimes he writes paragraphs for the editorial page; and when they're not too radical, I use 'em. He's brought us in one good feature, that 'Kitty the Cutie' stuff."

"I'd thought of dropping that. It's so cheap and chewing-gummy."

"Catches on, though. We really ought to run it every day. But the girl hasn't got time to do it."

"Who is she?"

"Some kid in your father's factory, I understand. Protégée of Veltman's, He brought her stuff in and we took it right off the bat."

"Well, I'll tell you one thing that is going."

"What?"

"The 'Clarion's motto. 'We Lead: Let Those Who Can Follow.'" Hal pointed to the "black-face" legend at the top of the first editorial column.

"Got anything in its place?"

"I thought of 'With Malice Toward None: With Charity for All.'"

"Worked to death. But I've never seen it on a newspaper. Shall I tell Veltman to set it up in several styles so you may take your pick?"

"Yes. Let's start it in to-morrow."

That night Harrington Surtaine went to bed pondering on the strange attitude of the newspaper mind toward so matter-of-fact a quality as honesty; and he dreamed of a roomful of advertisers listening in sodden silence to his own grandiloquent announcement, "Gentlemen: honesty is the best policy," while, in a corner, McGuire Ellis and Max Veltman clasped each other in an apoplectic agony of laughter.

On the following day the blatant cocks of the shrill "Clarion" stood guard at either end of the paper's new golden text.

CHAPTER X

IN THE WAY OF TRADE

Dr. Surtaine sat in Little George's best chair, beaming upon the world. By habit, the big man was out of his seat with his dime and nickel in the bootblack's ready hand, almost coincidently with the final clip-clap of the rhythmic process. But this morning he lingered, contemplating with an unobtrusive scrutiny the occupant of the adjoining chair, a small, angular, hard man, whose brick-red face was cut off in the segment of an abrupt circle, formed by a low-jammed green hat. This individual had just briskly bidden his bootblack "hurry it up" in a tone which meant precisely what it said. The youth was doing so.

"George," said Dr. Surtaine, to the proprietor of the stand.

"Yas, suh."

"Were you ever in St. Jo, Missouri?"

"Yas, suh, Doctah Suhtaine; oncet."

"For long?"

"No, suh."

"Didn't live there, did you?"

"No, suh."

"George," said his interlocutor impressively, "you're lucky."

"Yas, suh," agreed the negro with a noncommittal grin.

"While you can buy accommodations in a graveyard or break into a penitentiary, don't you ever live in St. Jo Missouri, George."

The man in the adjacent seat half turned toward Dr. Surtaine and looked him up and down, with a freezing regard.

"It's the sink-hole and sewer-pipe of creation, George. They once elected a chicken-thief mayor, and he resigned because the town was too mean to live in. Ever know any folks there, George?"

"Don't have no mem'ry for 'em, Doctah."

"You're lucky again. They're the orneriest, lowest-down, minchin', pinchin', pizen trash that ever tainted the sweet air of Heaven by breathing it, George."

"You don' sesso, Doctah Suhtaine, suh."

"I do sess precisely so, George. Does the name McQuiggan mean anything to you?"

"Don' mean nothin' at-tall to me, Doctah."

"You got away from St. Jo in time, then. Otherwise you might have met the McQuiggan family, and never been the same afterward."

"Ef you don' stop youah feet a-fidgittin', Boss," interpolated the neighboring bootblack, addressing the green-hatted man in aggrieved tones, "I cain't do no good wif this job."

"McQuiggan was the name," continued the volunteer biographer. "The best you could say of the McQuiggans, George, was that one wasn't much cusseder than the others, because he couldn't be. Human nature has its limitations, George."

"It suttinly have, suh."

"But if you had to allow a shade to any of 'em, it would probably have gone to the oldest brother, L.P. McQuiggan. Barring a scorpion I once sat down on while in swimming, he was the worst outrage upon the scheme of creation ever perpetrated by a short-sighted Providence."

"Get out of that chair!"

The little man had shot from his own and was dancing upon the pavement.

"What for?" Dr. Surtaine's tone was that of inquiring innocence.

"To have your fat head knocked off."

With impressive agility for one of his size and years, the challenged one descended. He advanced, "squared," and suddenly held out a muscular and plump hand.

"Hullo, Elpy."

"Huh?"

The other glared at him, baleful and baffled.

"Hullo, I said. Don't you know me?"

"No, I don't. Neither will your own family after I get through with you."

"Come off, Elpy; come off. I licked you once in the old days, and I guess I could do it now, but I don't want to. Come and have a drink with old Andy."

"Andy? Andy the Spieler? Andy Certain?"

"Dr. L. André Surtaine, at your service. Now, will you shake?"

Still surly, Mr. McQuiggan hung back. "What about that roast?" he demanded.

"Wasn't sure of you. Twenty years is a long time. But I knew if it was you you'd want to fight, and I knew if you didn't want to fight it wasn't you. I'll buy you one in honor of the best little city west of the Mississip, and the best bunch of sports that ever came out of it, the McQuiggans of St. Jo, Missouri. Does that go?"

"It goes," replied the representative of the family concisely.

Across the café table Dr. Surtaine contemplated his old acquaintance with friendly interest.

"The same old scrappy Elpy," he observed. "What's happened to you, since you used to itinerate with the Iroquois Extract of Life?"

"Plenty."

"You're looking pretty prosperous."

"Have to, in my line."

"What is it?"

Mr. McQuiggan produced a card, with the legend:—

McQuiggan & Straight

STREAKY MOUNTAIN COPPER COMPANY

Orsten, Palas County, Nev.


L.P. MCQUIGGAN ARTHUR STRAIGHT
President Vice-Pres. & Treas.

"Any good?" queried the Doctor.

"Best undeveloped property in the State."

"Why don't you develop it?"

"Capital."

"Get the capital."

"Will you help me?"

"Sure."

"How?"

"Advertise."

"Advertising costs money."

"And brings two dollars for every one you spend."

"Maybe," retorted the other, with a skeptical air. "But my game is still talk."

"Talk gets dimes; print gets dollars," said his friend sententiously.

"You have to show me."

"Show you!" cried the Doctor. "I'll write your copy myself."

"You will? What do you know about mining?"

"Not a thing. But there isn't much I don't know about advertising. I've built up a little twelve millions, plus, on it. And I can sell your stock like hot cakes through the 'Clarion.'"

"What's the 'Clarion'?"

"My son's newspaper."

"Thereby keeping the graft in the family, eh?"

"Don't be a fool, Elpy. I'm showing you profits. Besides doing you a good turn, I'd like to bring in some new business to the boy. Now you take half-pages every other day for a week and a full page Sunday—"

"Pages!" almost squalled the little man. "D'you think I'm made of money?"

"Elpy," said Dr. Surtaine, abruptly, "do you remember my platform patter?"

"Like the multiplication table."

"Was it good?"

"Best ever!"

"Well, I'm a slicker proposition with a pen than I ever was with a spiel. And you're securing my services for nothing. Come around to the office, man, and let me show you."

Still suspicious, Mr. McQuiggan permitted himself to be led away, expatiating as he went, upon the unrivaled location and glorious future of his mining property. From time to time, Dr. Surtaine jotted down an unostentatious note.

The first view of the Certina building dashed Mr. McQuiggan's suspicions; his inspection of his old friend's superb office slew them painlessly.

"Is this all yours, Andy? On the level? Did you do it all on your own?"

"Every bit of it! With my little pen-and-ink. Take a look around the walls and you'll see how."

He seated himself at his desk and proceeded to jot down, with apparent carelessness, but in broad, sweeping lines, a type lay-out, while his guest passed from advertisement to advertisement, in increasing admiration. Before Old Lame-Boy he paused, absolutely fascinated.

"I thought that'd get you," exulted the host, who, between strokes of the creative pen had been watching him.

"I've seen it in the newspaper, but never connected it with you. Being out of the medical line I lost interest. Say, it's a wonder! Did it fetch 'em?"

"Fetch 'em? It knocked 'em flat. That picture's the foundation of this business. Talk about suggestion in advertising! He's a regular hypnotist, Old Lame-Boy is. Plants the suggestion right in the small of your back, where we want it. Why, Elpy, I've seen a man walk up to that picture on a bill-board as straight as you or me, take one good, long look, and go away hanging onto his kidneys, and squirming like a lizard. Fact! What do you think of that? Genius, I call it: just flat genius, to produce an effect like that with a few lines and a daub or two of color."

"Some pull!" agreed Mr. McQuiggan, with professional approval. "And then—'Try Certina,' eh?"

"For a starter and, for a finisher 'Certina Cures.' Shoves the bottle right into their hands. The first bottle braces 'em. They take another. By the time they've had half a dozen, they love it."

"Booze?"

"Sure! Flavored and spiced up, nice and tasty. Great for the temperance trade. And the best little repeater on the market. Now take a look, Elpy."

He tapped the end of his pen upon the rough sketch of the mining advertisement, which he had drafted. Mr. McQuiggan bent over it in study, and fell a swift victim to the magic of the art.

"Why, that would make a wad of bills squirm out of the toe of a stockin'! It's new game to me. I've always worked the personal touch. But I'll sure give it a try-out, Andy."

"I guess it's bad!" exulted the other. "I guess I've lost the trick of tolling the good old dollars in! Take this home and try it on your cash register! Now, come around and meet the boy."

Thus it was that Editor-in-Chief Harrington Surtaine, in the third week of his incumbency received a professional call from his father, and a companion from whose pockets bulged several sheets of paper.

"Shake hands with Mr. McQuiggan, Hal," said the Doctor. "Make a bow when you meet him, too. He's your first new business for the reformed 'Clarion.'"

"In what way?" asked Hal, meeting a grip like iron from the stranger. "News?"

"News! I guess not. Business, I said. Real money. Advertising."

"It's like this, Mr. Surtaine," said L.P. McQuiggan, turning his spare, hard visage toward Hal. "I've got some copper stock to sell—an A1 under-developed proposition; and your father, who's an old pal, tells me the 'Clarion' can do the business for me. Now, if I can get a good rate from you, it's a go."

"Mr. Shearson, the advertising manager, is your man. I don't know anything about advertising rates."

"Then you'd best get busy and learn," cried Dr. Surtaine.

"I'm learning other things."

"For instance?"

"What news is and isn't."

"Look here, Boyee." Dr. Surtaine's voice was surcharged with a disappointed earnestness. "Put yourself right on this. News is news; any paper can get it. But advertising is Money. Let your editors run the news part, till you can work into it. You get next to the door where the cash comes in."

In the fervor of his advice he thumped Hal's desk. The thump woke McGuire Ellis, who had been devoting a spare five minutes to his favorite pastime. For his behoof, the exponent of policy repeated his peroration. "Isn't that right, Ellis?" he cried. "You're a practical newspaper man."

"It's true to type, anyway," grunted Ellis.

"Sure it is!" cried the other, too bent on his own notions to interpret this comment correctly. "And now, what about a little reading notice for McQuiggan's proposition?"

"Yes: an interview with me on the copper situation and prospects might help," put in McQuiggan.

Hal hesitated, looking to Ellis for counsel.

"You've got to do something for an advertiser on a big order like this, Boyee," urged his father.

"Let's see the copy," put in Ellis. The trained journalistic eye ran over the sheets. "Lot of gaudy slush about copper mines in general," he observed, "and not much information on Streaky Mountain."

"It's an undeveloped property," said McQuiggan.

"Strong on geography," continued Ellis. "'In the immediate vicinity,'" he read from one sheet, "'lie the Copper Monarch Mine paying 40 per cent dividends, the Deep Gulch Mine, paying 35 per cent, the Three Sisters, Last Chance, Alkali Spring Mines, all returning upwards of 25 per cent per annum: and immediately adjacent is the famous Strike-for-the-West property which enriches its fortunate stockholders to the tune of 75 per cent a year!' Are you on the same range as the Strike-for-the-West, Mr. McQuiggan?"

"It's an adjacent property," growled the mining man. "What d'you know about copper?"

"Oh, I've seen a little mining, myself. And a bit of mining advertising. That's quite an ad. of yours, McQuiggan."

"I wrote that ad.," said Dr. Surtaine blandly: "and I challenge anybody to find a single misstatement in it."

"You're safe. There isn't any. And scarcely a single statement. But if you wrote it, I suppose it goes."

"And the interview, too," rasped McQuiggan.

"It's usual," said Ellis to Hal. "The tail with the hide: the soul with the body, when you're selling."

"But we're not selling interviews," said Hal uneasily.

"You're getting nearly a thousand dollars' worth of copy, and giving a bonus that don't cost you anything," said his father. "The papers have done it for me ever since I've been in business."

"I guess that's right, too," agreed Ellis.

"Why don't you take McQuiggan down to meet your Mr. Shearson, Hal?" suggested the Doctor. "I'll stay here and round out a couple of other ideas for his campaign."

Hal had risen from his desk when there was a light knock at the door and Milly Neal's bright head appeared.

"Hullo!" said Dr. Surtaine. "What's up? Anything wrong at the shop, Milly?"

The girl walked into the room and stood trimly at ease before the four men.

"No, Chief," said she. "I understood Mr. Surtaine wanted to see me."

"I?" said Hal blankly, pushing a chair toward her.

"Yes. Didn't you? They told me you left word for me in the city room, to see you when I came in again. Sometimes I send my copy, so I only just got the message."

"Miss Neal is 'Kitty the Cutie,'" explained McGuire Ellis.

"Looks it, too," observed L.P. McQuiggan jauntily, addressing the upper far corner of the room.

Miss Neal looked at him, met a knowing and conscious smile, looked right through the smile, and looked away again, all with the air of one who gazes out into nothingness.

"Guess I'll go look up this Shearson person," said Mr. McQuiggan, a trifle less jauntily. "See you all later."

"I'd no notion you were the writer of the Cutie paragraphs, Milly," said Dr. Surtaine. "They're lively stuff."

"Nobody has. I'm keeping it dark. It's only a try-out. You did send for me, didn't you?" she added, turning to Hal.

"Yes. What I had in mind to say to you—that is, to the author—the writer of the paragraphs," stumbled Hal, "is that they're a little too—too—"

"Too flip?" queried his father. "That's what makes 'em go."

"If they could be done in a manner not quite so undignified," suggested the editor-in-chief.

Color rose in the girl's smooth cheek. "You think they're vulgar," she charged.

"That's rather too harsh a word," he protested.

"You do! I can see it." She flushed an angry red. "I'd rather stop altogether than have you think that."

"Don't be young," put in McGuire Ellis, with vigor. "Kitty has caught on. It's a good feature. The paper can't afford to drop it."

"That's right," supplemented Dr. Surtaine. "People are beginning to talk about those items. They read 'em. I read 'em myself. They've got the go, the pep. They're different. But, Milly, I didn't even know you could write."

"Neither did I," said the girl staidly, "till I got to putting down some of the things I heard the girls say, and stringing them together with nonsense of my own. One evening I showed some of it to Mr. Veltman, and he took it here and had it printed."

"I was going to suggest, Mr. Surtaine," said McGuire Ellis formally, "that we put Miss Kitty on the five-dollar-a-column basis and make her an every-other-day editorial page feature. I think the stuff's worth it."

"We can give it a trial," said his principal, a little dubiously, "since you think so well of it."

"Then, Milly, I suppose you'll be quitting the shop to become a full-fledged writer," remarked Dr. Surtaine.

"No, indeed, Chief." The girl smiled at him with that frank friendliness which Hal had noted as informing every relationship between Dr. Surtaine and the employees of the Certina plant. "I'll stick. The regular pay envelope looks good to me. And I can do this work after hours."

"How would it be if I was to put you on half-time, Milly?" suggested her employer. "You can keep your department going by being there in the mornings and have your afternoons for the writing."

The girl thanked him demurely but with genuine gratitude.

"Then we'll look for your copy here on alternate days," said Hal. "And I think I'll give you a desk. As this develops into an editorial feature I shall want to keep an eye on it and to be in touch with you. Perhaps I could make suggestions sometimes."

She rose, thanking him, and Hal held open the door for her. Once again he felt, with a strange sensation, her eyes take hold on his as she passed him.

"Pretty kid," observed Ellis. "Veltman is crazy about her, they say."

"Good kid, too," added Dr. Surtaine, emphasizing the adjective. "You might tell Veltman that, whoever he is."

"Tell him, yourself," retorted Ellis with entire good nature. "He isn't the sort to offer gratuitous information to."

Upon this advice, L.P. McQuiggan reëntered. "All fixed," said he, with evident satisfaction. "We went to the mat on rates, but Shearson agreed to give me some good reading notices. Now, I'll beat it. See you to-night, Andy?"

Dr. Surtaine nodded. "You owe me a commission, Boyee," said he, smiling at Hal as McQuiggan made his exit. "But I'll let you off this time. I guess it won't be the last business I bring in to you. Only, don't you and Ellis go looking every gift horse too hard in the teeth. You might get bit."

"Shut your eyes and swallow it and ask no questions, if it's good, eh, Doctor?" said McGuire Ellis. "That's the motto for your practice."

"Right you are, my boy. And it's the motto of sound business. What is business?" he continued, soaring aloft upon the wings of a Pæan of Policy. "Why, business is a deal between you and me in which I give you my goods and a pleasant word, and you give me your dollar and a polite reply. Some folks always want to know where the dollar came from. Not me! I'm satisfied to know that its coming to me. Money has wings, and if you throw stones at it, it'll fly away fast. And you want to remember," he concluded with the fervor of honest conviction, "that a newspaper can't be quite right, any more than a man can, unless it makes its own living. Well. I'm not going to preach any more. So long, boys."

"What do you think of it, Mr. Surtaine?" inquired McGuire Ellis, after the lecturer had gone his way. "Pretty sound sense, eh?"

"I wonder just what you mean by that, Ellis. Not what you say, certainly."

But Ellis only laughed and turned to his "flimsy."

Meantime the editor of the "Clarion" was being quietly but persistently beset by another sermonizer, less cocksure of text than the Sweet Singer of Policy, but more subtle in influence. This was Miss Esmé Elliot. Already, the half-jocular partnership undertaken at the outset of their acquaintance had developed into a real, if somewhat indeterminate connection. Esmé found her new acquaintance interesting both for himself and for his career. Her set in general considered the ripening friendship merely "another of Esmé's flirtations," and variously prophesied the dénouement. To the girl's own mind it was not a flirtation at all. She was (she assured herself) genuinely absorbed in the development of a new mission in which she aspired to be influential. That she already exercised a strong sway of personality over Hal Surtaine, she realized. Indeed, in the superb confidence of her charm, she would have been astonished had it been otherwise. Just where her interest in the newly adventured professional field ended, and in Harrington Surtaine, the man, began, she would have been puzzled to say. Kathleen Pierce had bluntly questioned her on the subject.

"Yes, of course I like him," said Esmé frankly. "He's interesting and he's a gentleman, and he has a certain force about him, and he's"—she paused, groping for a characterization—"he's unexpected."

"What gets me," said Kathleen, in her easy slang, "is that he never pulls any knighthood-in-flower stuff, yet you somehow feel it's there. Know what I mean? There's a scrapper behind that nice-boy smile."

"He hasn't scrapped with me, yet, Kathie," smiled the beauty.

"Don't let him," advised the other. "It mightn't be safe. Still, I suppose you understand him by now, down to the ground."

"Indeed I do not. Didn't I tell you he was unexpected? He has an uncomfortable trick," complained Miss Elliot, "just when everything is smooth and lovely, of suddenly leveling those gray-blue eyes of his at you, like two pistols. 'Throw up your hands and tell me what you really mean!' One doesn't always want to tell what one really means."

"Bet you have to with him, sooner or later," returned her friend.

This conversation took place at the Vanes' al fresco tea, to which Hal came for a few minutes, late in the afternoon of his father's visit with McQuiggan, mainly in the hope of seeing Esmé Elliot. Within five minutes after his arrival, Worthington society was frowning, or smiling, according as it was masculine or feminine, at their backs, as they strolled away toward the garden. Miss Esmé was feeling a bit petulant, perhaps because of Kathie Pierce's final taunt.

"I think you aren't living up to our partnership," she accused.

"Is it a partnership, where one party is absolute slave to the other's slightest wish?" he smiled.

"There! That is exactly it. You treat me like a child."

"I don't think of you as a child, I assure you."

"You listen to all I say with pretended deference, and smile and—and go your own way with inevitable motion."

"Wherein have I failed in my allegiance?" asked Hal, courteously concerned. "Haven't we published everything about all the charities that you're interested in?"

"Oh, yes. So far as that goes. But the paper itself doesn't seem to change any. It's got the same tone it always had."

"What's wrong with its tone?" The eyes were leveled at her now.

"Speaking frankly, it's tawdry. It's lurid. It's—well, yellow."

"A matter of method. You're really more interested, then, in the way we present news than in the news we present."

"I don't know anything about news, itself. But I don't see why a newspaper run by a gentleman shouldn't be in good taste."

"Nor do I. Except that those things take time. I suppose I've got to get in touch with my staff before I can reform their way of writing the paper."

"Haven't you done that yet?"

"I simply haven't had time."

"Then I'll make you a nice present of a very valuable suggestion. Give a luncheon to your employees, and invite all the editors and reporters. Make a little speech to them and tell them what you intend to do, and get them to talk it over and express opinions. That's the way to get things done. I do it with my mission class. And, by the way, don't make it a grand banquet at one of the big hotels. Have it in some place where the men are used to eating. They'll feel more at home and you'll get more out of them."

"Will you come?"

"No. But you shall come up to the house and report fully on it."

Had Miss Esmé Elliot, experimentalist in human motives, foreseen to what purpose her ingenious suggestion was to work out, she might well have retracted her complaint of lack of real influence; for this casual conversation was the genesis of the Talk-it-Over Breakfast, an institution which potently affected the future of the "Clarion" and its young owner.

CHAPTER XI

THE INITIATE

Within a month after Hal's acquisition of the "Clarion," Dr. Surtaine had become a daily caller at the office. "Just to talk things over," was his explanation of these incursions, which Hal always welcomed, no matter how busy he might be. Advice was generally the form which the visitor's talk took; sometimes warning; not infrequently suggestions of greater or less value. Always his counsel was for peace and policy.

"Keep in with the business element, Boyee. Remember all the time that Worthington is a business city, the liveliest little business city between New York and Chicago. Business made it. Business runs it. Business is going to keep on running it. Anybody who works on a different principle, I don't care whether it's in politics or journalism or the pulpit, is going to get hurt. I don't deny you've braced up the 'Clarion.' People are beginning to talk about it already. But the best men, the moneyed men, are holding off. They aren't sure of you yet. Sometimes I'm not sure myself. Every now and then the paper takes a stand I don't like. It goes too far. You've put ginger into it. I have to admit that. And ginger's a good thing, but sugar catches more flies."

The notion of a breakfast to the staff met with the Doctor's instant approval.

"That's the idea!" said he "I'll come to it, myself. Lay down your general scheme and policy to 'em. Get 'em in sympathy with it. If any of 'em aren't in sympathy with it, get rid of those. Kickers never did any business any good. You'll get plenty of kicks from outside. Then, when the office gets used to your way of doing things, you can quit wasting so much time on the news and editorial end."

"But that's what makes the paper, Dad."

"Get over that idea. You hire men to get out the paper. Let 'em earn their pay while you watch the door where the dollars come in. Advertising, my son: that's the point to work at. In a way I'm sorry you let Sterne out."

The ex-editor had left, a fortnight before, on a basis agreeable to himself and Hal, and McGuire Ellis had taken over his duties.

"Certainly you had no reason to like Sterne, Dad."

"For all that, he knew his job. Everything Sterne did had a dollar somewhere in the background. Even his blackmailing game. He worked with the business office, and he took his orders on that basis. Now if you had some man whom you could turn over this news end to while you're building up a sound advertising policy—"

"How about McGuire Ellis?"

Dr. Surtaine glanced over to the window corner where the associate editor was somnambulantly fighting a fly for the privilege of continuing a nap.

"Too much of a theorist: too much of a knocker."

"He's taught me what little I know about this business," said Hal. "Hi! Wake up, Ellis. Do you know you've got to make a speech in an hour? This is the day of the Formal Feed."

"Hoong!" grunted Ellis, arousing himself. "Speech? I can't make a speech. Make it yourself."

"I'm going to."

"What are you going to talk about?"

"Well, I might borrow your text and preach them a sermon on honesty in journalism. Seriously, I think the whole paper has degenerated to low ideals, and if I put it to them straight, that every man of them, reporter, copy-reader, or editor, has got to measure up to an absolutely straight standard of honesty—"

"They'll throw the tableware at you," said McGuire Ellis quietly: "at least they ought to, if they don't."

The two Surtaines stared at him in surprise.

"Who are you," continued the journalist, "to talk standards of honesty in journalism to those boys?"

"He's their boss: that's all he is," said Dr. Surtaine weightily.

"Let him set the example, then, jack the paper up where it belongs, and there'll be no difficulty with the men who write it."

"But, Mac, you've been hammering at me about the crookedness of journalism in Worthington from the first."

"All right. Crookedness there is. Where does it come from? From the men in control, mostly. Let me tell you something, you two: there's hardly a reporter in this city who isn't more honest than the paper he works for."

"Hifalutin nonsense," said Dr. Surtaine.

"From your point of view. You're an outsider. It's outsiders that make the newspaper game as bad as it is. Look at 'em in this town. Who owns the 'Banner'? A political boss. Who owns the 'News'? A brewer. The 'Star'? A promoter, and a pretty scaly one at that. The 'Observer' belongs body and soul to an advertising agency, and the 'Telegraph' is controlled by the banks. And one and all of 'em take their orders from the Dry Goods Union, which means Elias M. Pierce, because they live on its advertising."

"Why not? That's business," said Dr. Surtaine.

"Are we talking about business? I thought it was standards. What do those men know about the ethics of journalism? If you put the thing up to him, like as not E.M. Pierce would tell you that an ethic is something a doctor gives you to make you sleep."

"How about the 'Clarion,' Mac?" said Hal, smiling. "It's run by an outsider, too, isn't it?"

"That's what I want to know." There was no answering smile on Ellis's somber and earnest face. "I've thought there was hope for you. You've had no sound business training, thank God, so your sense of decency may not have been spoiled."

"You don't seem to think much of business standards," said the Doctor tolerantly.

"Not a great deal. I've bumped into 'em too hard. Not so long ago I was publisher of a paying daily in an Eastern city. The directors were all high-class business men, and the chairman of the board was one of those philanthropist-charity-donator-pillar-of-the-church chaps with a permanent crease of high respectability down his front. Well, one day there turned up a double murder in the den of one of these venereal quacks that infest every city. It set me on the trail, and I had my best reporter get up a series about that gang of vampires. Naturally that necessitated throwing out their ads. The advertising manager put up a howl, and we took the thing to the board of directors. In those days I had all my enthusiasm on tap. I had an array of facts, too, and I went at that board like a revivalist, telling 'em just the kind of devil-work the 'men's specialists' did. At the finish I sat down feeling pretty good. Nobody said anything for quite a while. Then the chairman dropped the pencil he'd been puttering with, and said, in a kind of purry voice: 'Gentlemen: I thought Mr. Ellis's job on this paper was to make it pay dividends, and not to censor the morals of the community.'"

"And, by crikey, he was right!" cried Dr. Surtaine.

"From the business point of view."

"Oh, you theorists! You theorists!" Dr. Surtaine threw out his hands in a gesture of pleasant despair. "You want to run the world like a Sunday-school class."

"Instead of like a three-card-monte game."

"With your lofty notions, Ellis, how did you ever come to work on a sheet like the 'Clarion'?"

"A man's got to eat. When I walked out of that directors' meeting I walked out of my job and into a saloon; and from that saloon I walked into a good many other saloons. Luckily for me, booze knocked me out early. I broke down, went West, got my health and some sense back again, drifted to this town, found an opening on the 'Clarion,' and took it, to make a living."

"You won't continue to do that," advised Dr. Surtaine bluntly, "if you keep on trying to reform your bosses."

"But what makes me sick," continued Ellis, disregarding this hint, "is to have people assume that newspaper men are a lot of semi-crooks and shysters. What does the petty grafting that a few reporters do—and, mind you, there's mighty little of it done—amount to, compared with the rottenness of a paper run by my church-going reformer with the business standards?"

A call from the business office took Hal away. At once Ellis turned to the older man.

"Are you going to run the paper, Doc?"

"No: no, my boy. Hal owns it, on his own money."

"Because if you are, I quit."

"That's no way to talk," said the magnate, aggrieved. "There isn't a man in Worthington treats his employees better or gets along with 'em smoother than me."

"That's right, too, I guess. Only I don't happen to want to be your employee."

"You're frank, at least, Mr. Ellis."

"Why not? I've laid my cards on the table. You know me for what I am, a disgruntled dreamer. I know you for what you are, a hard-headed business man. We don't have to quarrel about it. Tell you what I'll do: I'll match you, horse-and-horse, for the soul of your boy."

"You're a queer Dick, Ellis."

"Don't want to match? Then I suppose I've got to fight you for him," sighed the editor.

The big man laughed whole-heartedly. "Not a chance, my friend! Not a chance on earth. I don't believe even a woman could come between Hal and me, let alone a man."

"Or a principle?"

"Ah—ah! Dealing in abstractions again. Look out for this fellow, Boyee," he called jovially as Hal came back to his desk. "He'll make your paper the official organ of the Muckrakers' Union."

"I'll watch him," promised Hal. "Meantime I'll take your advice about my speech, Mac, and blue-pencil the how-to-be-good stuff."

"Now you're talking! I'll tell you, Boss: why not get some of the fellows to speak up. You might learn a few things about your own paper that would interest you."

"Good idea! But, Mac, I wish you wouldn't call me 'Boss.' It makes me feel absurdly young."

"All right, Hal," returned Ellis, with a grin. "But you've still got some youngness to overcome, you know."

An hour later, looking down the long luncheon table, the editor-owner felt his own inexperience more poignantly. With a very few exceptions, these men, his employees, were his seniors in years. More than that, he thought to see in the faces an air of capability, of assurance, of preparedness, a sort of work-worthiness like the seaworthiness of a vessel which has passed the high test of wind and wave. And to him, untried, unformed, ignorant, the light amateur, all this human mechanism must look for guidance. Humility clouded him at the recollection of the spirit in which he had taken on the responsibility so vividly personified before him, a spirit of headlong wrath and revenge, and he came fervently to a realization and a resolve. He saw himself as part of a close-knit whole; he visioned, sharply, the Institution, complex, delicate, almost infinitely powerful for good or evil, not alone to those who composed it, but to the community to which it bore so subtle a relationship. And he resolved, with a determination that partook of the nature of prayer and yet was more than prayer, to give himself loyally, unsparingly, devotedly to the common task. In this spirit he rose, at the close of the luncheon, to speak.

No newspaper reported the maiden speech of Mr. Harrington Surtaine to the staff of the Worthington "Clarion." Newspapers are reticent about their own affairs. In this case it is rather a pity, for the effort is said to have been an eminently successful one. Estimated by its effect, it certainly was, for it materialized with quite spiritistic suddenness, from out the murk of uncertainty and suspicion, the form and substance of a new esprit de corps, among the "Clarion" men, and established the system of Talk-it-Over Breakfasts which made a close-knit, jealously guarded corporation and club out of the staff. Free of all ostentation or self-assertiveness was Hal's talk; simple, and, above all virtues, brief. He didn't tell his employees what he expected of them. He told them what they might expect of him. The frankness of his manner, the self-respecting modesty of his attitude toward an audience of more experienced subordinates, his shining faith and belief in the profession which he had adopted; all this eked out by his ease of address and his dominant physical charm, won them from the first. Only at the close did he venture upon an assertion of his own ideas or theories.

"It is the Sydney 'Bulletin,' I think, which preserves as its motto the proposition that every man has at least one good story in him. I have been studying newspaper files since I took this job,—all the files of all the papers I could get,—and I'm almost ready to believe that much news which the papers publish has got realer facts up its sleeve: that the news is only the shadow of the facts. I'd like to get at the Why of the day's news. Do you remember Sherlock Holmes's 'commonplace' divorce suit, where the real cause was that the husband used to remove his front teeth and hurl 'em at the wife whenever her breakfast-table conversation wasn't sprightly enough to suit him? Once out of a hundred times, I suppose, the everyday processes of our courts hide something picturesque or perhaps important in the background. Any paper that could get and present that sort of news would liven up its columns a good deal. And it would strike a new note in Worthington. I'll give you a motto for the 'Clarion,' gentlemen: 'The Facts Behind the News.' And now I've said my say, and I want to hear from you."

Here for the first time Hal struck a false note. Newspaper men, as a class, abhor public speaking. So much are they compelled to hear from "those bores who prate intolerably over dinner tables," that they regard the man who speaks when he isn't manifestly obliged to, as an enemy to the public weal, and are themselves most loath thus to add to the sum of human suffering. Merely by way of saving the situation, Wayne, the city editor, arose and said a few words complimentary to the new owner. He was followed by the head copy-reader in the same strain. Two of the older sub-editors perpetrated some meaningless but well-meant remarks, and the current of events bade fair to end in complete stagnation, when from out of the ruck, midway of the table, there rose the fringed and candid head of one William S. Marchmont, the railroad and markets reporter.

Marchmont was an elderly man, of a journalistic type fast disappearing. There is little room in the latter-day pressure of newspaper life for the man who works on "booze." But though a steady drinker, and occasionally an unsteady one, Marchmont had his value. He was an expert in his specialty. He had a wide acquaintance, and he seldom became unprofessionally drunk in working hours. To offset the unwonted strain of rising before noon, however, he had fortified himself for this occasion by several cocktails which were manifest in his beaming smile and his expansive flourish in welcoming Mr. Surtaine to the goodly fellowship of the pen.

"Very good, all that about the facts behind the news," he said genially. "Very instructive and—and illuminating. But what I wanta ask you is this: We fellows who have to write the facts behind the news; where do we get off?"

"I don't understand you," said Hal.

"Lemme explain. Last week we had an accident on the Mid-and-Mud. Engineer ran by his signals. Rear end collision. Seven people killed. Coroner's inquest put all the blame on the engineer. Engineer wasn't tending to his duty. That's news, isn't it, Mr. Surtaine?"

"Undoubtedly."

"Yes: but here's the facts. That engineer had been kept on duty forty-eight hours with only five hours off. He was asleep when he ran past the block and killed those people."

"Is he telling the truth, Mac?" asked Hal in a swift aside to Ellis.

"If he says so, it's right," replied Ellis.

"What do you call that?" pursued the speaker.

"Murder. I call it murder." Max Veltman, who sat just beyond the speaker, half rose from his chair. "The men who run the road ought to be tried for murder."

"Oh, you can call it that, all right, in one of your Socialist meetings," returned the reporter genially. "But I can't."

"Why can't you?" demanded Hal.

"The railroad people would shut down on news to the 'Clarion.' I couldn't get a word out of them on anything. What good's a reporter who can't get news? You'd fire me in a week."

"Can you prove the facts?"

"I can."

"Write it for to-morrow's paper. I'll see that you don't lose your place."

Marchmont sat down, blinking. Again there was silence around the table, but this time it was electric, with the sense of flashes to come. The slow drawl of Lindsay, the theater reporter, seemed anti-climatic as he spoke up, slouched deep in his seat.

"How much do you know of dramatic criticism in this town, Mr. Surtaine?"

"Nothing."

"Maybe, then, you'll be pained to learn that we're a set of liars—I might even go further—myself among the number. There hasn't been honest dramatic criticism written in Worthington for years."

"That is hard to believe, Mr. Lindsay."

"Not if you understand the situation. Suppose I roast a show like 'The Nymph in the Nightie' that played here last week. It's vapid and silly, and rotten with suggestiveness. I wouldn't let my kid sister go within gunshot of it. But I've got to tell everybody else's kid sister, through our columns, that it's a delightful and enlivening mélange of high class fun and frolic. To be sure, I can praise a fine performance like 'Kindling' or 'The Servant in the House,' but I've got to give just as clean a bill of health to a gutter-and-brothel farce. Otherwise, the high-minded gentlemen that run our theaters will cut off my tickets."

"Buy them at the box-office," said Hal.

"No use. They wouldn't let me in. The courts have killed honest criticism by deciding that a manager can keep a critic out on any pretext or without any. Besides, there's the advertising. We'd lose that."

"Speaking of advertising,"—now it was Lynch, a young reporter who had risen from being an office boy,—"I guess it spoils some pretty good stories from the down-town district. Look at that accident at Scheffer and Mintz's; worth three columns of anybody's space. Tank on the roof broke, and drowned out a couple of hundred customers. Panic, and broken bones, and all kinds of things. How much did we give it? One stick! And we didn't name the place: just called it 'a Washington Street store.' There were facts behind that news, all right. But I guess Mr. Shearson wouldn't have been pleased if we'd printed 'em."

In fact, Shearson, the advertising manager, looked far from pleased at the mention.

"If you think a one-day story would pay for the loss of five thousand a year in advertising, you've got another guess, young man," he growled.

"He's right, there," said Dr. Surtaine, on one side of Hal; and from the other, McGuire Ellis chirped:—

"Things are beginning to open up, all right, Mr. Editor."

Two aspirants were now vying for the floor, the winner being the political reporter for the paper.

"Would you like to hear some facts about the news we don't print?" he asked.

"Go ahead," replied Hal. "You have the floor."

"You recall a big suffrage meeting here recently, at which Mrs. Barkerly from London spoke. Well, the chairman of that meeting didn't get a line of his speech in the papers: didn't even get his name mentioned. Do you know why?"

"I can't even imagine," said Hal.

"Because he's the Socialist candidate for Governor of this State. He's blackballed from publication in every newspaper here."

"By whom?" inquired Hal.

"By the hinted wish of the Chamber of Commerce. They're so afraid of the Socialist movement that they daren't even admit it's alive."

"Not at all!" Dr. Surtaine's rotund bass boomed out the denial. "There are some movements that it's wisest to disregard. They'll die of themselves. Socialism is a destructive force. Why should the papers help spread it by noticing it in their columns?"

"Well, I'm no Socialist," said the political reporter, "but I'm a newspaper man, and I say it's news when a Socialist does a thing just as much as when any one else does it. Yet if I tried to print it, they'd give me the laugh on the copy-desk."

"It's a fact that we're all tied down on the news in this town," corroborated Wayne; "what between the Chamber of Commerce and the Dry Goods Union and the theaters and the other steady advertisers. You must have noticed, Mr. Surtaine, that if there's a shoplifting case or anything of that kind you never see the name of the store in print. It's always 'A State Street Department Store' or 'A Warburton Avenue Shop.' Ask Ellis if that isn't so."

"Correct," said Ellis.

"Why shouldn't it be so?" cried Shearson. "You fellows make me tired. You're always thinking of the news and never of the advertising. Who is it pays your salaries, do you think? The men who advertise in the 'Clarion.'"

"Hear! Hear!" from Dr. Surtaine.

"And what earthly good does it do to print stuff like those shoplifting cases? Where's the harm in protecting the store?"

"I'll tell you where," said Ellis. "That McBurney girl case. They got the wrong girl, and, to cover themselves, they tried to railroad her. It was a clear case. Every paper in town had the facts. Yet they gave that girl the reputation of a thief and never printed a correction for fear of letting in the store for a damage suit."

"Did the 'Clarion' do that?" asked Hal.

"Yes."

"Get me a full report of the facts."

"What are you going to do?" asked Shearson.

"Print them."

"Oh, my Lord!" groaned Shearson.

The circle was now drawing in and the talk became brisker, more detailed, more intimate. To his overwhelming amazement Hal learned some of the major facts of that subterranean journalistic history which never gets into print; the ugly story of the blackmail of a President of the United States by a patent medicine concern (Dr. Surtaine verified this with a nod); the inside facts of the failure of an important senatorial investigation which came to nothing because of the drunken debauchery of the chief senatorial investigator; the dreadful details of the death of a leading merchant in a great Eastern city, which were so glossed over by the local press that few of his fellow citizens ever had an inkling of the truth; the obtainable and morally provable facts of the conspiracy on the part of a mighty financier which had plunged a nation into panic; these and many other strange narratives of the news, known to every old newspaper man, which made the neophyte's head whirl. Then, in a pause, a young voice said:

"Well, to bring the subject up to date, what about the deaths in the Rookeries?"

"Shut up," said Wayne sharply.

There followed a general murmur of question and answer. "What about the Rookeries?"—"Don't know."—"They say the death-rate is a terror."—"Are they concealing it at the City Hall?"—"No; Merritt can't find out."—"Bet Tip O'Farrell can."—"Oh, he's in on the game."—"Just another fake, I guess."

In vain Hal strove to catch a clue from the confused voices. He had made a note of it for future inquiry, when some one called out: "Mac Ellis hasn't said anything yet." The others caught it up. "Speech from Mac!"—"Don't let him out."—"If you can't speak, sing a song."—"Play a tune on the bazoo."—"Hike him up there, somebody."—"Silence for the MacGuire!!"

"I've never made a speech in my life," said Ellis, glowering about him, "and you fellows know it. But last night I read this in Plutarch: 'Themistocles said that he certainly could not make use of any stringed instrument; could only, were a small and obscure city put into his hands, make it great and glorious.'"

Ellis paused, lifting one hand. "Fellows," he said, and he turned sharply to face Hal Surtaine, "I don't know how the devil old Themistocles ever could do it—unless he owned a newspaper!"

Silence followed, and then a quick acclaiming shout, as they grasped the implicit challenge of the corollary. Then again silence, tense with curiosity. No doubt of what they awaited. Their expectancy drew Hal to his feet.

"I had intended to speak but once," he said, in a constrained voice, "but I've learned more here this afternoon—more than—than I could have thought—" He broke off and threw up his hand. "I'm no newspaper man," he cried. "I'm only an amateur, a freshman at this business. But one thing I believe; it's the business of a newspaper to give the news without fear or favor, and that's what the 'Clarion' is going to do from this day. On that platform I'll stand by any man who'll stand by me. Will you help?"

The answer rose and rang like a cheer. The gathering broke into little, excited, chattering groups, sure symptom of the success of a meeting. Much conjecture was expressed and not a little cynicism. "Compared to us Ishmael would be a society favorite if Surtaine carries this through," said one. "It means suspension in six months," prophesied Shearson. But most of the men were excitedly enthusiastic. Your newspaper man is by nature a romantic; otherwise he would not choose the most adventurous of callings. And the fighting tone of the new boss stimulated in them the spirit of chance and change.

Slowly and reluctantly they drifted away to the day's task. At the close Hal sat, thoughtful and spent, in a far corner when Ellis walked heavily over to him. The associate editor gazed down at his bemused principal for a time. From his pocket he drew the thick blue pencil of his craft, and with it tapped Hal thrice on the shoulder.

"Rise up, Sir Newspaper Man," he pronounced solemnly. "I hereby dub thee Knight-Editor."

CHAPTER XII

THE THIN EDGE

Across the fresh and dainty breakfast table, Dr. Miles Elliot surveyed his even more fresh and dainty niece and ward with an expression of sternest disapproval. Not that it affected in any perceptible degree that attractive young person's healthy appetite. It was the habit of the two to breakfast together early, while their elderly widowed cousin, who played the part of Feminine Propriety in the household in a highly self-effacing and satisfactory manner, took her tea and toast in her own rooms. It was further Dr. Elliot's custom to begin the day by reprehending everything (so far as he could find it out) which Miss Esmé had done, said, or thought in the previous twenty-four hours. This, as he frequently observed to her, was designed to give her a suitably humble attitude toward the scheme of creation, but didn't.

"Out all night again?" he growled.

"Pretty nearly," said Esmé cheerfully, setting a very even row of very white teeth into an apple.

"Humph! What was it this time?"

"A dinner-dance at the Norris's."

"Have a good time?"

"Beautiful! My frock was pretty. And I was pretty. And everybody was nice to me. And I wish it were going to happen right over again to-night."

"Whom did you dance with mostly?"

"Anybody that asked me."

"Dare say. How many new victims?" he demanded.

"Don't be a silly Guardy. I'm not a man-eating tiger or tigress, or the Great American Puma—or pumess. Don't you think 'pumess' is a nice lady-word, Guardy?"

"Did you dance with Will Douglas?" catechised the grizzled doctor, declining to be shunted off on a philological discussion. Next to acting as legal major domo to E.M. Pierce, Douglas's most important function in life was apparently to fetch and carry for the reigning belle of Worthington. His devotion to Esmé Elliot had become stock gossip of the town, since three seasons previous.

"Almost half as often as he asked me," said the girl. "That was eight times, I think."

"Nice boy, Will."

"Boy!" There was a world of expressiveness in the monosyllable.

"Not a day over forty," observed the uncle. "And you are twenty-two. Not that you look it"—judicially—"like thirty-five, after all this dissipation."

Esmé rose from her seat, walked with great dignity past her guardian, and suddenly whirling, pounced upon his ear.

"Do I? Do I?" she cried. "Do I look thirty-five? Quick! Take it back."

"Ouch! Oh! No. Not more'n thirty. Oo! All right; twenty-five, then. Fifteen! Three!!!"

She kissed the assaulted ear, and pirouetted over to the broad window-seat, looking in her simple morning gown like a school-girl.

"Wonder how you do it," grumbled Dr. Elliot. "Up all night roistering like a sophomore—"

"I was in bed at three."

"Down next morning, fresh as a—a—"

"Rose," she supplied tritely.

"—cake o' soap," concluded her uncle. "Now, as for you and Will Douglas, as between Will's forty—"

"Marked down from forty-five," she interjected.

"And your twenty-two—"

"Looking like thirty-something."

"Never mind," said Dr. Elliot in martyred tones. "I don't want to finish any sentence. Why should I? Got a niece to do it for me."

"Nobody wants you to finish that one. You're a matchmaking old maid," declared Esmé, wrinkling her delicate nose at him, "and if you're ever put up for our sewing-circle I shall blackball you. Gossip!"

"Oh, if I wanted to gossip, I'd begin to hint about the name of Surtaine."

The girl's color did not change. "As other people have evidently been doing to you."

"A little. Did you dance with him last night?"

"He wasn't there. He's working very hard on his newspaper."

"You seem to know a good deal about it."

"Naturally, since I've bought into the paper myself. I believe that's the proper business phrase, isn't it?"

"Bought in? What do you mean? You haven't been making investments without my advice?"

"Don't worry, Guardy, dear. It isn't strictly a business transaction. I've been—ahem—establishing a sphere of influence."

"Over Harrington Surtaine?"

"Over his newspaper."

"Look here, Esmé! How serious is this Surtaine matter?" Dr. Elliot's tone had a distinct suggestion of concern.

"For me? Not serious at all."

"But for him?"

"How can I tell? Isn't it likely to be serious for any of the unprotected young of your species when a Great American Pumess gets after him?" she queried demurely.

"But you can't know him very well. He's been here only a few weeks, hasn't he?"

"More than a month. And from the first he's gone everywhere."

"That's quite unusual for your set, isn't it? I thought you rather prided yourselves on being careful about outsiders."

"No one's an outsider whom Jinny Willard vouches for. Besides every one likes Hal Surtaine for himself."

"You among the number?"

"Yes, indeed," she responded frankly. "He's attractive. And he seems older and more—well—interesting than most of the boys of my set."

"And that appeals to you?"

"Yes: it does. I get awfully bored with the just-out-of-college chatter of the boys. I want to see the wheels go round, Guardy. Real wheels, that make up real machinery and get real things done. I'm not quite an ingénue, you know."

"Thirty-five, thirty, twenty-five, fifteen, three," murmured her uncle, rubbing his ear. "And does young Surtaine give you inside glimpses of the machinery of his business?"

"Sometimes. He doesn't know very much about it himself, yet."

"It's a pretty dirty business, Honey. And, I'm afraid, he's a pretty bad breed."

"The father is rather impossible, isn't he?" she said, laughing. "But they say he's very kindly, and well-meaning, and public-spirited, and that kind of thing."

"He's a scoundrelly old quack. It's a bad inheritance for the boy. Where are you off to this morning?"

"To the 'Clarion' office."

"What! Well, but, see here, dear, does Cousin Clarice approve of that sort of thing?"

"Wholly," Esmé assured him, dimpling. "It's on behalf of the Recreation Club. That's the Reverend Norman Hale's club for working-girls, you know. We're going to give a play. And, as I'm on the Press Committee, it's quite proper for me to go to the newspapers and get things printed."

"Humph!" grunted Dr. Elliot. "Well: good hunting—Pumess."

After the girl had gone, he sat thinking. He knew well the swift intimacies, frank and clean and fine, which spring up in the small, close-knit social circles of a city like Worthington. And he knew, too, and trusted and respected the judgment of Mrs. Festus Willard, whose friendship was tantamount to a certificate of character and eligibility. As against that, he set the unforgotten picture of the itinerant quack, vending his poison across the countryside, playing on desperate fears and tragic hopes, coining his dollars from the grimmest of false dies; and now that same quack,—powerful, rich, generous, popular, master of the good things of life,—still draining out his millions from the populace, through just such deadly swindling as that which had been lighted up by the flaring exploitation of the oil torches fifteen years before. Could any good come from such a stock? He decided to talk it out with Esmé, sure that her fastidiousness would turn away from the ugly truth.

Meantime, the girl was making a toilet of vast and artful simplicity wherewith to enrapture the eye of the beholder. The first profound effect thereof was wrought upon Reginald Currier, alias "Bim," some fifteen minutes later, at the outer portals of the "Clarion" office.

"Hoojer wanter—" he began, and then glanced up. Almost as swiftly as he had aforetime risen under Hal's irate and athletic impulsion, the redoubtable Bim was lifted from his seat by the power of Miss Elliot's glance. "Gee!" he murmured.

The Great American Pumess, looking much more like a very innocent, soft, and demurely playful kitten, accepted this ingenuous tribute to her charms with a smile. "Good-morning," she said. "Is Mr. Surtaine in?"

"Same t'you," responded the courteous Mr. Currier. "Sure he is. Walk this way, maddim!"

They found the editor at his desk. His absorbed expression brightened as he jumped up to greet his visitor.

"You!" he cried.

Esmé let her hand rest in his and her glance linger in his eyes, perhaps just a little longer than might have comported with safety in one less adept.

"How is the paper going?" she inquired, taking the chair which he pulled out for her.

"Completely to the dogs," said Hal.

"No! Why I thought—"

"You haven't given any advice to the editor for six whole days," he complained. "How can you expect an institution to run, bereft of its presiding genius? Is it your notion of a fair partnership to stay away and let your fellow toilers wither on the bough? I only wonder that the presses haven't stopped."

"Would this help at all?" The visitor produced from her shopping-bag the written announcement of the Recreation Club play.

"Undoubtedly it will save the day. Lost Atlantis will thrill to hear, and deep-sea cables bear the good news to unborn generations. What is it?"

She frowned upon his levity. "It is an interesting item, a very interesting item of news," she said impressively.

"Bring one in every day," he directed: "in person. We can't trust the mails in matters of such vital import." And scrawling across the copy a single hasty word in pencil, he thrust it into a wire box.

"What's that you've written on it?"

"The mystic word 'Must.'"

"Does it mean that it must be printed?"

"Precisely, O Fountain of Intuition. It is one of the proud privileges which an editor-in-chief has. Otherwise he does exactly what the city desk or the advertising manager or the head proof-reader or the fourth assistant office boy tells him. That's because he's new to his job and everybody in the place knows it."

"Yet I don't think it would be easy for any one to make you do a thing you really didn't want to do," she observed, regarding him thoughtfully.

"When you lift your eyebrows like that—"

"I thought you weren't to make pretty speeches to me in business hours," she reproached him.

"Such a stern and rock-bound partner! Very well. How does the paper suit your tastes?"

"You've got an awfully funny society column."

"We strive to amuse. But I thought only people outside of society ever read society columns—except to see if their names were there."

"I read all the paper," she answered severely. "And I'd like to know who Mrs. Wolf Tone Maher is."

"Ring up 'Information,'" he suggested.

"Don't be flippant. Also Mr. and Mrs. B. Kirschofer, and Miss Amelia Sproule. All of which give teas in the society columns of the 'Clarion.' Or dances. Or dinners. And I notice they're always sandwiched in between the Willards or the Vanes or the Ellisons or the Pierces, or some of our own crowd. I'm curious."