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Traveling publicity campaigns

Chapter 1: TRAVELING PUBLICITY CAMPAIGNS
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About This Book

The work surveys the use of mobile educational campaigns that mount exhibits, demonstrations, films, and services on trains, trolleys, and motor trucks to reach communities. It explains purposes, advantages, and limitations; compares trains and trucks; and reviews applications such as agricultural, health, safety, child welfare, and food conservation tours. Practical guidance covers planning, advance publicity, local organization, program design, exhibit car layout, staffing and logistics, rates of progress, visitor reception, and follow-up evaluation. Case examples and an appendix of past campaigns illustrate costs, publicity techniques, and operational details to help planners adapt methods to local needs.

The Project Gutenberg eBook of Traveling publicity campaigns

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Title: Traveling publicity campaigns

educational tours of railroad trains and motor vehicles

Author: Mary Swain Routzahn

Release date: April 8, 2025 [eBook #75816]

Language: English

Original publication: New York: Russell Sage foundation, 1920

Credits: The Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive)

*** START OF THE PROJECT GUTENBERG EBOOK TRAVELING PUBLICITY CAMPAIGNS ***

SURVEY AND EXHIBIT SERIES
EDITED BY SHELBY M. HARRISON

TRAVELING PUBLICITY
CAMPAIGNS

EDUCATIONAL TOURS OF RAILROAD TRAINS AND MOTOR VEHICLES

BY
MARY SWAIN ROUTZAHN

DEPARTMENT OF SURVEYS AND EXHIBITS
RUSSELL SAGE FOUNDATION

NEW YORK
RUSSELL SAGE FOUNDATION