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Traveling publicity campaigns

Chapter 3: LIST OF ILLUSTRATIONS
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About This Book

The work surveys the use of mobile educational campaigns that mount exhibits, demonstrations, films, and services on trains, trolleys, and motor trucks to reach communities. It explains purposes, advantages, and limitations; compares trains and trucks; and reviews applications such as agricultural, health, safety, child welfare, and food conservation tours. Practical guidance covers planning, advance publicity, local organization, program design, exhibit car layout, staffing and logistics, rates of progress, visitor reception, and follow-up evaluation. Case examples and an appendix of past campaigns illustrate costs, publicity techniques, and operational details to help planners adapt methods to local needs.

LIST OF ILLUSTRATIONS

OPPOSITE PAGE
The New York State Healthmobile 10
Interior of Exhibit Car of the “Peach Special” 14
Health Cars of the Louisiana Department of Health 20
Cleveland Children’s Year Special 28
Truck With Extension Devices 29
Traveling Dispensaries 30
Interior of Child Welfare Special of the Federal Children’s Bureau 31
Canning Squad and Portable Kitchen 38
A Transcontinental Truck Tour 39
Poster Advertising the Coming of an Exhibit Train 44
Group of Objects Expressing One Idea 70
Demonstration Car 76
An Outdoor Program 77
Flat Cars Used for Displaying Captured German Trophies 80
Interior of Health Exhibit Car 84
A Well Arranged Exhibit Car 85
Food Conservation Train of New York State College of Agriculture 86
Arrangement of Railroad Car Interior 87
Car Especially Designed for Cooking Demonstrations 92