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Traveling publicity campaigns

Chapter 95: BIBLIOGRAPHY
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About This Book

The work surveys the use of mobile educational campaigns that mount exhibits, demonstrations, films, and services on trains, trolleys, and motor trucks to reach communities. It explains purposes, advantages, and limitations; compares trains and trucks; and reviews applications such as agricultural, health, safety, child welfare, and food conservation tours. Practical guidance covers planning, advance publicity, local organization, program design, exhibit car layout, staffing and logistics, rates of progress, visitor reception, and follow-up evaluation. Case examples and an appendix of past campaigns illustrate costs, publicity techniques, and operational details to help planners adapt methods to local needs.

BIBLIOGRAPHY

The amount of printed matter bearing on the use of trains, trucks, and trolley cars in educational campaigns is not very large. The list below is fairly representative of the material available, most of it being in the form of articles and illustrations in magazines and other periodicals.

Agricultural Train. Biennial Report, 1912-13, Department of Agriculture, Labor and Statistics, Frankfort, Kentucky, pp. 48-56. Five illustrations of train and exhibits.

Apple Packing Train, The. F. S. Welsh. New York State Agricultural Department Bulletin, January, 1916, vol. 79, pp. 679-83. Description of Apple Packing Train of New York Central Railroad and State Department of Agriculture. Two illustrations of demonstrators.

Auto-Stereopticon and Moving Picture Machine For Extension Service in Rural Schools. Louisiana State University Bulletin, July 1915. Nine illustrations of car for showing motion pictures at school houses, audience at lecture, and details of picture machine.

Better Farming Special, A. C. T. Rice. Hoard’s Dairyman, January 28, 1916, vol. 51, p. 4. Description of Norfolk and Western Railway’s Better Farming Special. One illustration of exterior of train.

Better Farming Train, The. A. M. Shaw. Agricultural Gazette of Canada, October, 1916, pp. 909-13. Description of train and tour of Canada’s Better Farming Train. Three illustrations of exterior and interior of train.

Child Welfare Special, The. Janet Geister. Institution Quarterly, Springfield, Illinois, December 31, 1919, pp. 120-25. Description of Child Welfare Special of Children’s Bureau and its tour.

Cine-Motor Touring Movies Equipment of the British Government. F. A. Talbot. Scientific American, August 3, 1918, vol. 119, p. 93. Two illustrations of a truck used for moving picture projection of films giving war information in rural districts.

Cleaning Up a State. Henry Oyen. World’s Work, March 1912, pp. 510-21. Map and several illustrations of Health Exhibit Train of Louisiana State Board of Health.

Dairy Instruction Car. Agricultural Gazette of Canada, May, 1916, p. 449. Description of Canada’s Special Dairy Car.

Educating the Farmers by Rail. H. A. Crafts. Scientific American, May 21, 1910, vol. 102, pp. 420-21. Description of California’s Agricultural and Horticultural Train.

Egg and Poultry Demonstration Car Work in Reducing Our $50,000,000 Waste in Eggs. W. E. Pennington, H. C. Pierce, and H. L. Schroeder. U. S. Agricultural Department Year Book, 1914, pp. 363-80. Two illustrations of interior of car. See also Scientific American Supplement, May 6, 1916, vol. 81, pp. 292-93, for illustration of a specimen chart used in lecture work.

Farming by Special Train. Clifford V. Gregory. Outlook, April 22, 1911, vol. 97, pp. 913-22. Eleven illustrations of interior and exterior of cars and audiences. Several trains mentioned.

For Better Roads. Worth C. Harder. Harper’s Weekly, September 14, 1912, p. 15. Two illustrations of Good Roads Special Train.

Good Seed, The Gospel of. House Beautiful, July 1913, vol. 34, p. 49. Editorial comment on several good seed trains in the Dakotas, Minnesota, Wisconsin, and Iowa.

Gospel of Health on Wheels. World’s Work, May 1911, vol. 22, pp. 14-313-14. Description of Louisiana Health Train.

Health Exhibit Car, A Week on a. Eugene Kerner. Journal of the Outdoor Life, September 1912, vol. 9, pp. 210-11. Kentucky’s health train.

Health on Wheels. Agnes Morris. American City, December 1914, vol. 11, pp. 453-56. Three interior and one double-page illustration of exterior of Health Exhibit Train of Louisiana State Board of Health.

Health on Wheels. Louisiana State Board of Health, New Orleans, La., Oct. 31, 1914. Thirteen illustrations of train, exhibits, and director of tour of Health Exhibit Train of Louisiana State Board of Health.

Health to Sell. Samuel Hopkins Adams. La Follette’s Magazine, December 1914, pp. 8, 9. Mention of “Flying Squadron of Health,” a motorcycle tour of the Wisconsin Anti-Tuberculosis Association. One illustration.

Hessian Fly Train. George D. Dean. Journal of Economic Entomology, February 1916, vol. 9, pp. 139-41. Train to instruct farmers in ridding Kansas of insect pests. Three illustrations of train.

Homemaking on Wheels. Country Gentleman, February 12, 1916, vol. 81, p. 366. Demonstration car of the Household Science Department, University of Illinois. Three illustrations of interior of car.

Instruction of the Public in Anti-Tuberculosis Measures by a Traveling Car Exhibit. George Homan, M.D. Journal of the American Medical Association, September 24, 1910, Vol. 55, pp. 1072-73. One interior and one exterior illustration.

Iowa Dairy Special, The 16th. E. S. Estel. Kimball’s Dairy Farmer, July 1, 1916, vol. 14, p. 428. Description and comparison of dairy trains run in Iowa. Two illustrations of demonstrators, lecturers on rear platform of train and of crowd attending an outdoor lecture.

Kentucky Wakes Up. Roy L. French. Journal of the Outdoor Life, February 1915, vol. 12, pp. 45-46. Tuberculosis exhibit car; 1 illustration of interior.

Land Clearing Demonstration. A. W. Hopkins. Hoard’s Dairyman, May 12, 1916, vol. 51, p. 661. Description of Stump Pulling Special in Wisconsin.

Motor Trucks and Movies to Help Save Rural Children. American City, Town and County Edition, September 1919, vol. 21, p. 227. Description of Child Welfare Special of Children’s Bureau. Two illustrations of truck.

Moving School of Food Conservation. Survey, January 5, 1918, p. 401. Brief mention of Pennsylvania Food Train. One illustration on cover.

New Features in the Anti-Tuberculosis Campaign. Bulletin No. 3, vol. 13, March 1, 1913, pp. 71-75. Vermont State Board of Health. Three illustrations.

On the Exhibition Car in Ontario. J. R. Dickson, B.A., M.S.F. Canadian Forestry Journal, November 1919, pp. 464-65.

Poultry Demonstration Trains Are Popular. Helen Dow Whitaker. Reliable Poultry Journal, August, 1917, vol. 24, pp. 504-05. Description of Washington’s Food Preparedness Campaign Train. One illustration of exterior of train and one illustration of interior.

Public Activities of New York State to be Shown in Free Motion Pictures. American City, City Edition, October 1919, vol. 21, p. 318. Brief mention of trucks to be used by Reconstruction Commission of New York State in showing motion pictures of every city and town in the state.

Railroading Knowledge to the Farmer. Owen Wilson. World’s Work, November 1911, vol. 23, pp. 100-06. Ten illustrations of various trains mentioned in article.

Railroads Co-operating with Farmers. Harper’s Weekly, February 5, 1910, p. 31. Several trains mentioned; one illustration.

Railway School for Farmers. H. A. Crafts. Scientific American, April 30, 1910. Three illustrations of interior and one of exterior of train without description.

Report of the Child Welfare Department, Connecticut State Council of Defense. May 1, 1919. Brief mention on page 9, and double-page illustration of Baby Special.

Safety First. Scientific American, June 10, 1916, vol. 114, p. 616. Description of tour of United States Government Safety First Train. Four illustrations of train.

Safety First Special. Outlook, May 31, 1916, vol. 113, pp. 240, 261. Description of tour of United States Government Safety First Train. Two illustrations of train.

Sending College to the Farmer. W. T. Clarke. Sunset, April 1913, vol. 30, pp. 383-89. Three illustrations of exterior of car and one of crowd attending exhibit. Agricultural and horticultural train in California.

Special Dairy Car, The. K. G. Mackay. Hoard’s Dairyman, May 12, 1916, vol. 51, p. 666. Brief description of the Special Dairy Car in Saskatchewan, Canada.

Special Peach Culture Train to Cover Arkansas. Arkansas Homestead, November 25, 1918, pp. 5, 11. Special train ran in Arkansas in 1918.

Teaching Good Roads by Special Train. Robert Franklin. Technical World, June 1912, pp. 448-51. Five illustrations. Frisco Railway’s Good Roads Special.

Teaching Health by Motion Pictures. Warren H. Brooker, C.E. Health Bulletin, North Carolina State Board of Health, No. 2, vol. 31, of May 1916. How Public Health is Being Taught in Rural Districts by Means of Traveling Motion Pictures. Two illustrations of car and one of audience.

The University on Wheels. Agnes C. Laut. Colliers, September 10, 1910, vol. 45, p. 16. The Corn and Wheat Evangelists of the Middle West and the Special Trains of Instruction. Several trains mentioned, and three illustrations of cars.

Touring a State with Motion Pictures. Arthur J. Strawson. Journal of the Outdoor Life, October 1917, pp. 304-05. Three illustrations of Indiana Society for Prevention of Tuberculosis truck.

Traveling Baby Clinic. Conservation of Life, July 1919, pp. 60-62. Ottawa, Canada. Trucks used for baby welfare. Two illustrations.

Traveling Dispensaries for Italy. The Public Health Nurse, November 1918, pp. 261-62. Three illustrations of trucks used for dental and baby saving purposes.

Unique Traveling Safety Exhibit. New York Central Magazine, August 1919, p. 21. Brief mention of Safety First Exhibit Car of New York Central Lines. Two illustrations of interior of moving picture and exhibit car.

Western Railways and Farming. J. R. Wilson. Nation, November 10, 1910, vol. 91, p. 441. Letter commenting on several trains run in western states.