INDEX
- Adams, S. H.: description of health motorcycle tour by, 34-37
- Advance Agents: qualifications, 49;
- preliminary work for, 50-52.
- See also Committees
- Advance Work: publicity and organization, 42-65;
- local co-operation, 45-54;
- committees, 55-65, 98;
- follow-up program, 114
- Advantages: economical, 4;
- publicity, 4;
- of stimulating audiences, 5, 104;
- of striking features, 6;
- trains versus trucks, 10-11
- Advertising: mediums, and purpose of, 43;
- committee on newspapers, 56;
- posters, 57;
- window displays, 57;
- slides, 57, 58;
- through local merchants, 58;
- Hollingworth on, 107;
- exhibit car, 122
- Agriculture: promoting interest in, 5;
- Peach Demonstration Train, and illustration of exhibits, 13-14;
- account of dairy train in Illinois, 15-16;
- Pure Seed and Home Power Special, 16;
- canning trucks, 37-39;
- train titles, 67;
- program for exhibit train, 74-75;
- list of tours, 118-127, 129-130;
- bibliography, 137-142
- Alabama: publicity tours, train equipment, 129
- Appeals: advance publicity work, 42-52;
- to local committees, 52-65
- Arkansas: conservation train tour, 118;
- bibliography, 141
- Attendance: novel devices attract, 7, 34;
- advance work to secure, 42-45;
- methods of distributing, 44, 75-77;
- outdoors, 77;
- planning for, 94, 98;
- receiving visitors, 97-99;
- estimating numbers, 100;
- distributing, 101-104
- Attractive Exhibits: advantages and suggestions, 4;
- novel features a stimulus, 5-7, 104;
- healthmobile, opposite 10.
- See also Motion Pictures
- Audiences: selection and visualization of, 69.
- See also Attendance
- Automobiles: motion picture tours, 9, 25-26;
- dispensaries and clinics, 27-33;
- Child Welfare Specials, 30-34;
- speaking tours, 34-37;
- government trucks, 37-41;
- motor service, 65;
- list of truck tours, by states, 129-136;
- and go-to-church propaganda, 135;
- bibliography, 137.
- See also Trucks
- Bibliography, 137-142
- California: publicity tours, equipment for, 119, 127, 135;
- bibliography, 138, 141
- Canada: description of forestry car, 90-92, 128;
- publicity tours, 128, 129, 131, 135;
- bibliography, 137, 138, 140, 142
- Canning Truck: purpose of portable kitchen, 37-39;
- truck tour, 130
- Children’s Year Special: in Michigan, 23;
- Cleveland Department of Health, 27-29;
- “skip stops,” 97;
- follow-up work, 113;
- publicity tour, 132, 135
- Child Welfare: in Michigan, 23;
- Massachusetts, 24;
- traveling dispensaries and clinics, 27-34;
- U. S. Children’s Bureau truck tour, 30-33;
- advance publicity, 51;
- follow-up work, 113-114;
- health tours and publicity, 127, 131, 132, 135;
- bibliography, 138, 141, 142
- Churches: co-operation helpful, 61;
- truck tours in New York and Pennsylvania, 135
- Clark, E. A.: describes successful tour of dairy train, 15-16
- Clinics: and traveling trucks, 27-31;
- Tuberculosis Commission, 28, 30;
- transport truck tour, 133
- Cole, P. T.: on Peach Demonstration Train, 14
- Committees: on co-operation, 44, 45-47;
- advance publicity, 52-54;
- reception, 55;
- newspaper, 56;
- advertising, 57-58;
- special delegations, 59-60;
- church co-operation, 61;
- schools, 62;
- foreign groups, 63;
- speakers, 64;
- personal canvass, 64-65;
- reception, 98;
- organizing local, 111-112
- Connecticut: publicity tours, train equipment, 131, 134;
- bibliography, 141
- Co-operation: value of, 18, 19, 117;
- and publicity, 40-41;
- arrangements for local committees, 44, 45-65, 98, 111;
- churches, 61;
- schools, 62;
- railroads, 117
- Cost: economical advantages of train or truck, 4;
- budget estimates, 9-10;
- record of Pennsylvania train tour, 9;
- automobile tour in Maryland, 9
- Dairy Trains: tour described by E. A. Clark, of Illinois, 15-16;
- list of tours, 118-125;
- bibliography, 137, 139, 141.
- See also Agriculture
- Dean, George A.: describes Hessian Fly Special, 17-20, 139
- Delegations: advance plans for special groups, 59-60, 102;
- from churches, 60, 61;
- schools, 60, 62;
- hotels and restaurants, 60;
- food dealers, 60;
- employes, 60;
- clubs, 60;
- children and teachers, 102
- Demonstrations: effectiveness of initial presentation, 5-7;
- adaptability of trains for, 10, 11;
- trucks, 11;
- Peach Special, 14;
- dairy train and milking machine, 15-16;
- food conservation, 22, 24, 37, 52;
- canning kitchens, 37-38;
- Land Clearing Special, 52;
- program outlined, 74-76;
- types of cars adapted to, 78-79;
- kitchen illustrated, opposite 92;
- arrangement of car for, 92-93;
- tours, and equipment, 122, 124, 126, 129, 130, 133;
- publications, 140
- Dickson, J. R.: describes forestry car, 90-92, 140
- Dispensaries: scope of service, 27-33;
- Children’s Year Special of Cleveland, 28-30;
- motor trucks in Italy, 30;
- Children’s Bureau government truck, 30-33;
- publication on, 142
- Dowling, Oscar: health train pioneer, 20
- Economy: advantages of train and truck, 4;
- records of tours, 9-10;
- war propaganda, 21-23
- Education: advantages of tours, 3-8, 11, 25, 27, 117;
- campaign tours, 118-136;
- bibliography, 137-142
- England: publicity tours, 134;
- bibliography, 138
- Entomology: and Hessian fly in Kansas, 18-19
- Exhibit Cars: peach industry, 13-14;
- dairy train, 15;
- pure seed, 16;
- health tours, 20-21;
- government specials, 22-24, opposite 70 and 77;
- various types, 78-79;
- correct designs for, 79;
- living accommodations, 80;
- cleaning methods, 80-81;
- form and content of exhibits, 81-83;
- moving audiences, 84, 86;
- correct arrangement of interiors, 85, opposite 86 and 87;
- placing exhibits, 87-90;
- description of Canadian forestry car, 90-92;
- moving people through, 99;
- explainers for, 104-105;
- list of, by states, 118-136
- Expenses: See Cost
- Explainers: services of, 104-105
- Flat Cars: dairy trains, 15-16;
- for conservation work, 22, 77, 79, opposite 80;
- Land Clearing Specials, 126, 127;
- recruiting, 129
- Florida: publicity tours, and equipment, 120, 127
- Follow-up Work: and careful planning, 8;
- reception committees valuable, 98;
- aims, and suggestions for efficient, 106-114;
- fixing impressions, 107;
- printed matter, 109-110;
- local organizations to take part, 111-113;
- of West Virginia Public Health Council, 112;
- results, method of checking, 113;
- criticisms, 114
- Food Conservation Trains: government tours, 21-24;
- and child welfare, 23, 24;
- canning kitchens, 37-38;
- work assignments, 52, 54, 61, 65;
- illustration of exhibit car, N. Y. College of Agriculture, opposite 86;
- demonstration kitchen illustrated, opposite 92;
- list of tours, 118, 123, 125, 130;
- bibliography, 138, 140
- France: truck tours for health purposes, 131
- Georgia: Land Clearing Special, advance work, 52;
- publicity tours, train equipment, 120, 133, 134
- Good Roads Special: publicity tours, train equipment, 119, 126, 133;
- bibliography, 138, 141
- Halliday, J. D.: health education tours planned and directed by, 28
- Health Cars: advance publicity in West Virginia, 46-48;
- topics and exhibits presented, 68;
- over-crowded exhibits, 82;
- methods to attract attention, 82, 83;
- report of follow-up work, 112;
- list of tours, 127, 128, 131-133, 136;
- bibliography, 138, 139, 140, 141, 142
- Health Exhibits: motion picture truck of N. Y. State, opposite 10;
- health trains in Louisiana, 20;
- child welfare in Kansas, 21;
- West Virginia Health Special, 21;
- purpose of government train, 23;
- Children’s Year Special, 23;
- variety of topics, 68;
- train tours, 127-128;
- truck tours, 131-133;
- wagon tour, 136;
- motorcycle tour, 136;
- bibliography, 138, 139, 140, 141, 142
- Healthmobile: of N. Y. State, opposite 10;
- motion picture tour in North Carolina, 26;
- publicity tour of, 132
- Hessian Fly Special: description of train run in Kansas, 17-20, 139;
- speakers and publicity, 18-19;
- train equipment, 122
- Hollingworth, H. L.: on Advertising and Selling, 107
- Home Power Special: demonstration of conveniences, 16
- Illinois: tour of dairy train in, 15-16;
- publicity tours, train equipment, 120, 131, 133;
- bibliography, 138, 139
- Illustrations: opposite 10, 14, 20, 28, 29, 30, 31, 38, 39, 44, 70, 76, 77, 80, 84, 85, 86, 87, 92
- Indiana: publicity tours, train equipment, 121, 131;
- bibliography, 142
- Information Sources: 2, 117
- Iowa: publicity tours, train equipment, 122;
- bibliography, 139
- Italy: health trucks, 28, 30, 131;
- motor clinics, 30;
- publicity tours, 131
- Itinerary: planning, 94-97.
- See also Tours
- Kansas: Hessian fly train described, 17-20, 122;
- State Agricultural College co-operates with railroad, 17, 18;
- publicity tours, 127;
- bibliography, 139
- Kentucky: publicity tours, train equipment, 122, 127;
- bibliography, 137, 139, 140
- Land Clearing: demonstration work, with automobiles, 52;
- publicity tours, 120, 126-127;
- bibliography, 140
- Lincoln Highway Association: and transcontinental tour, 40-41, 133
- Louisiana: success of health trains, 20;
- publicity tours, train equipment, 120, 127, 129, 131;
- bibliography, 137, 139
- Maryland: cost of automobile tour, 9;
- publicity tours, train equipment, 122, 132, 134
- Massachusetts: child welfare tours, 24;
- publicity tours, 130, 132, 135
- Memory: impressions, and follow-up work, 107-109
- Message, Preparation of: 66-73;
- choosing a topic, 67-70;
- limiting the message, 69;
- program planning, 71-77
- Michigan: Children’s Year Special, 23;
- publicity tours, train equipment, 122, 135
- Minnesota: publicity tours, train equipment, 122
- Mississippi: publicity tours, train equipment, 123, 132
- Missouri: Women’s Patriotic Special, 22;
- publicity tours, train equipment, 123, 128, 134
- Motion Pictures: cost of automobile tour, 9;
- N. Y. State healthmobile, opposite 10;
- truck tours, 25-41;
- North Carolina health campaign, 26;
- Children’s Special of Cleveland, 28;
- Wisconsin Anti-Tuberculosis Association, 37;
- advance publicity, and slides, 57-58;
- state tours using, 124, 128, 129, 130, 131-135;
- bibliography, 137, 138, 140, 141, 142
- Motorcycles: description of a “Knight of Health,” 34-37, 139;
- tours in Canada and Wisconsin, 135, 136
- Motor Transport Corps: purpose and description of transcontinental train, 39-41;
- publicity tours, 133
- Motor Vehicles: See Trucks
- Moving Audiences: displaying exhibits to, 84, 86
- Nebraska: publicity tours, train equipment, 123
- Nevada: publicity tours, train equipment, 123
- New Jersey: publicity tours, train equipment, 123
- Newspapers: advance publicity for, 56, 58.
- See also Publicity
- New York: healthmobile, opposite 10;
- food conservation train, 22;
- publicity tours, and equipment, 123, 129, 132, 134, 135;
- bibliography, 137, 140
- North Carolina: Board of Health motion picture tour, 26;
- publicity tours, train equipment, 124, 132, 135;
- bibliography, 141
- Novel Presentation: advantages of, 4-7;
- secures publicity, 6;
- motion picture trucks 25-28;
- “Motorcycle Knight of Health,” 34-37;
- along Lincoln Highway, 40-41
- Ohio: Children’s Year Special of Cleveland, 27-30;
- illustrations and trucks, 28-29;
- publicity tours, 130, 132
- Organization: advance publicity important, 42-65;
- assignments for committees, 52-65;
- report of follow-up work, 112-113
- Outdoor Speaking: 16, 34, 75, 77
- Peach Demonstration Train: description, and illustration of exhibit car, 13-14;
- advance publicity, 48;
- state tours, 118, 125
- Pennsylvania: cost of tour in, 9;
- food conservation train, 22;
- canning kitchen of Allegheny County Council, 37-39;
- advance assignments for committees, 53;
- publicity tours, 125, 130;
- bibliography, 140
- Permanence: of activities, 5;
- organization and follow-up work, 111-114
- Places Visited: planning an itinerary, 94-96
- Posters: type of agricultural, 43;
- advertising committees, 57
- Programs: choice of a topic, 66, 67-70;
- form of presentation, 67-71;
- unit programs, 71-72;
- of exhibit trains, 73-75;
- of demonstration and exhibit, 76;
- advice in planning, 94-96, 101-104
- Publicity: advantages of tours, 4;
- first impression valuable, 7;
- and successful co-operation, 19;
- advance work important, 40, 42-65;
- advertisements, 43;
- specialized appeal, 44;
- committees, co-operation of, 45;
- preparation of letters, and example, 46-48;
- advance agents, duties of, 49-52;
- assignments, features of, 53, 54;
- reception committee, 55;
- committee on newspapers, 56;
- advertising committee, 57;
- committee on special delegations, 59-60;
- church co-operation, 61;
- schools, 62;
- foreign language groups, 63;
- speakers, 64;
- committee on personal canvass, 65; and
- follow-up work, 109-114.
- See also Advertising
- Pure Seed Special: home power equipment, 16;
- arrangement of exhibits, opposite 87;
- exhibit trains, 124, 126;
- “Gospel of Good Seed,” 138
- Purpose: and advantages, 3-4, 117;
- of Motor Transport Corps tour, 39-40
- Railroads: co-operation of, and list of educational tours, 117-129;
- bibliography, 137-140, 142.
- See also Trains
- Reception Committees: advance assignments for, 55, 98
- Relaxation: staff members need, 103, 105
- Rhode Island: publicity tours, train equipment, 130
- Safety First Trains: publicity tours, 128, 129;
- bibliography, 141, 142
- Schedule: train stops discussed, 94, 96-97;
- work and rest periods, 103-105
- Schools: co-operation, 62;
- attendance of children, and management, 102;
- car as model school room, 128, 129;
- and dental education, 132;
- of conservation, 140
- “Skip Stops,” 97
- Speakers: attraction of prominent, 6;
- short talks in lecture coaches, 15;
- outdoor lectures, 16, 77;
- Hessian Fly Special, 18-19;
- health talks and child welfare, 21, 24;
- advance work for committees on, 64;
- chief factors of success, 73, 74, 75;
- explainers, 104
- Staff Members: traveling accommodations, 80;
- provision for rest and comfort, 103, 105
- Tennessee: publicity tours, train equipment, 125
- Texas: Peach Special, 13-14;
- agricultural train program, 74-75;
- publicity tours, 125
- Theaters. See Motion Pictures
- Topics: selection of, 67-68;
- presentation, 68-71
- Tours: factors in planning, 94-105;
- time stops, 96-97;
- “skip-stops,” 97;
- list of traveling campaigns, 117-136
- Trains: advantages of tours by, 4-8, 11;
- campaign costs, 9;
- agricultural campaigns, 13-19;
- health tours, 20-21;
- trolleys, 23;
- child welfare, 24;
- planning an itinerary, 94-97;
- moving visitors through, 99;
- list of agricultural, 118-127;
- list of food conservation, 123, 125;
- list of health specials, 127-128;
- safety first trains, 128, 129;
- safety first tours, 128, 129;
- bibliography, 137-141
- Transcontinental Tours: purposes, 39-40;
- Lincoln Highway Association co-operates, 40-41;
- train equipment, 133
- Trolley Tours: child welfare, 23-24, 135
- Trucks: advantages of tours by, 4, 5, 6-8, 11;
- cost of tours, 9;
- adaptability, 11, 25;
- North Carolina health car, 26;
- traveling dispensaries, 27-34;
- Children’s Year Special, 27-29;
- clinics in Italy, 30;
- Child Welfare Special, 30-34;
- speaking tours, 34-37;
- canning truck and portable kitchen, 37-39;
- transcontinental tour, War Department, 39-40;
- and Lincoln Highway Association, 40-41;
- planning an itinerary, 94-97;
- list of agricultural, 129-130;
- list of food conservation, 130;
- list of health specials, 131-133;
- motor transport tours, 133-134;
- motion picture tours, 134-135;
- bibliography, 138, 140, 142.
- See also Automobiles
- Tuberculosis: motor truck clinics in Italy, 30;
- Wisconsin Anti-Tuberculosis Association, 34, 37;
- attention getting device, 82;
- health tours, and publicity, 127, 128, 131, 132, 133, 136;
- bibliography, 139, 140, 141, 142
- Types of Cars: for exhibit or demonstration, 78-79
- United States: Safety First Train, 23;
- Child Welfare Special, 30-33;
- food conservation truck, 37-39;
- transcontinental motor tour, 39-41;
- Lincoln Highway and Transport Corps, 40-41, 133;
- publicity tours, train equipment, 118, 127, 128, 131, 133, 134;
- bibliography, 141
- Unit Programs: features included, 71-73
- Utah: publicity tours, train equipment, 126
- Vermont: publicity tours, health wagon, 136;
- bibliography, 140
- Virginia: publicity tours, train equipment, 126, 129, 130, 134
- Visualization: essential in preparing message and program, 66-72
- Washington: publicity tours, train equipment, 126, 133;
- bibliography, 140
- West Virginia: example of health publicity letter, 46-48;
- report on follow-up organization work, 112-113;
- publicity tours, 126, 128, 133, 135
- Window Displays: announcements and signs, 57
- Wisconsin: farm methods promoted by College of Agriculture, 16;
- Anti-Tuberculosis Association work, 34, 37;
- publicity tours, 126, 130, 133, 136;
- bibliography, 139, 140