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Traveling publicity campaigns

Chapter 97: SURVEY AND EXHIBIT SERIES
By Mary Swain Routzahn
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Health & MedicineHistory - Modern (1750+)Teaching & EducationTravel Writing

About This Book

The work surveys the use of mobile educational campaigns that mount exhibits, demonstrations, films, and services on trains, trolleys, and motor trucks to reach communities. It explains purposes, advantages, and limitations; compares trains and trucks; and reviews applications such as agricultural, health, safety, child welfare, and food conservation tours. Practical guidance covers planning, advance publicity, local organization, program design, exhibit car layout, staffing and logistics, rates of progress, visitor reception, and follow-up evaluation. Case examples and an appendix of past campaigns illustrate costs, publicity techniques, and operational details to help planners adapt methods to local needs.

SURVEY AND EXHIBIT SERIES

Edited by SHELBY M. HARRISON

It is recognized in both surveys and exhibits that a standardized technique has not been fully worked out. Still a beginning has been made. Enough experience has been accumulated to justify recording it and putting it at the disposal of those interested. With a view therefore to increasing the use of investigation in dealing with current community problems and to making such investigations more effective, and with a view also to the widespread employment of better methods of disseminating helpful information, the Survey and Exhibit Series has been planned.

The A B C of Exhibit Planning. By Evart G. and Mary Swain Routzahn. Price, Cloth, $2.00 net.

Traveling Publicity Campaigns. By Mary Swain Routzahn. Price, Cloth, $1.50 net.

Other volumes in preparation

Subscriptions may be entered for the series, new volumes to be sent when issued. Or upon request announcements of new books in the series will be sent as books are issued.

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