A Bedroom in Burlap
The Most Satisfactory Room in Our Bungalow
BY KATHERINE VAN DORN
Our burlap room is the show room of our bungalow. Visitors are guided through the living-room, the bedroom, the sleeping-porch and kitchen, and allowed to express their delight and satisfaction while we wait with bated breath for the grand surprise to be given them. Then, when they have concluded, we say:
"But you should see our burlap room!" Then we lead the way up the stairs to the attic and again stand and wait. We know what is coming, and, as we revel in the expressions of admiration evoked, we again declaim with enormous pride: "We made it all ourselves!"
There is a solid satisfaction in making a room, especially for anWhen we came to the bungalow last spring the family numbered three instead of the two of the year before. Now number three, a healthy and bouncing young woman, necessitated a "sleeping-in" maid if her parents were ever to be able to detach themselves from her person. We had never had a sleeping-in maid at the bungalow before and the problem of where to put her was a serious one. We well knew that no self-respecting servant would condescend to sleep in an attic, although the attic was cool, airy and comfortable. We rather thought, too, that the maid might despise us if we gave her the bedroom and took up our quarters under the rafters. It would be an easy enough matter for carpenters and plasterers to put a room in the attic, but we lacked the money necessary for such a venture. And so we puzzled. At first we thought of curtains, but the high winds which visit us made curtains impracticable. Then we thought of tacking the curtains top and bottom, and from this the idea evolved. The carpenter whom we consulted proved to be amenable to suggestion and agreed to put us up a framework in a day. We helped. We outlined the room on the floor. This took two strips of wood about one and a half by two inches. The other two sides of the room were formed by the wall of the attic and by the meeting place of the roof and floor—that is, there was in reality no fourth wall; the room simply ended where floor and roof met. Two strips were nailed to the rafters in positions similar to those on the floor, and then an upright strip was inserted and nailed fast at intervals of every three feet. This distance was decided by the fact that curtain materials usually come a yard wide. For a door we used a discarded screen-door, which, having been denuded of the bits of wire clinging to it, answered the purpose very well. The door completed the skeleton.
We used a beautiful soft blue burlap. Tacking on proved a more difficult matter than we had anticipated, owing to the fact that our carpenter had used cypress for the framework. We stretched the material taut and then tacked it fast with sharp-pointed, large-headed brass tacks, and while inserting these we measured carefully the distances between the tacks in order to keep this trimming uniform. The two walls supplied by the framework were quickly covered, but the rough wall of the attic necessitated some cutting, as we had to tack the burlap to the uprights and these had not been placed with yard-wide material in view. Above the screen-door frame was a hiatus of space running up into the peak. The carpenter had thoughtfully run two strips up to the roof and this enabled us to fill in by cutting and turning in the cloth. A corresponding space above the window received similar treatment. Then we covered the inner surface of the screen door and we had a room.
But we were far from satisfied. The room looked bare and crude. We bought a can of dark-oak stain and gave the floor a coat and this improved matters so much that we stained the wood visible on the door frame and about the window. Having finished this, we saw the need of doing something for the ceiling. The ceiling was merely the inner surface of the roof. The builders had made it of boards of varying sizes, the rafters were rough and splintery and there were myriads of nails sticking through everywhere. It looked a hopeless task. But we bought more stain and went to work. Before beginning we covered our precious blue walls with newspapers, donned our oldest clothes and spread papers well over the floor. It was well that we did. The staining was not difficult work but the nails made it splashy and we were pretty well spotted when we finished.
But when we did finish we felt compensated. The nails had become invisible. The dull blue walls with their bright brass trimming, the soft brown floor and the stained, raftered roof made the room the most attractive in the house. We could not rest, although the hour was late and we were both tired, until we had furnished it. We put in a couple of small rugs, a brass bed, and a white bureau. We hung two pictures securely upon the uprights of the skeleton. We added a couple of chairs and a rack for clothing, put up a white madras curtain at the window, and regarded the effect with the utmost satisfaction. The room answered the purpose exactly. The burlap was thick enough to act as a screen. It was possible to see movement through it, but not form. It insured privacy and still permitted the air to pass through for ventilation. As a finishing touch we screwed a knob on the outside of the door, put a brass hook on the inside and went downstairs to count the cost.
As a quick and inexpensive method of adding to the number of rooms in one's house, the making of a burlap room is without an equal. The idea is not patented, and we who deem ourselves its creators, are only too happy to send it on, in the hope that it may be of service to some other puzzled householder who is wondering where to put an added family member.
The Confession Story. Closely akin to the personal experience article is the so-called "confession story." Usually published anonymously, confession stories may reveal more personal and intimate experiences than a writer would ordinarily care to give in a signed article. Needless to say, most readers are keenly interested in such revelations, even though they are made anonymously. Like personal experience stories, they are told in the first person with a liberal use of the pronoun "I."
A writer need not confine himself to his own experiences for confession stories; he may obtain valuable material for them from others. Not infrequently his name is attached to these articles accompanied by the statement that the confession was "transcribed," "taken down," or "recorded" by the writer.
Conditions of life in classes of society with which the reader is not familiar may be brought home to him through the medium of the confession story. It may be made the means of arousing interest in questions about which the average reader cares little. The average man or woman, for example, is probably little concerned with the problem of the poorly paid college professor, but hundreds of thousands doubtless read with interest the leading article in an issue of the Saturday Evening Post entitled, "The Pressure on the Professor." This was a confession story, which did not give the author's own experiences but appeared as "Transcribed by Walter E. Weyl." This article was obviously written with the purpose, skillfully concealed, of calling attention to the hard lot of the underpaid professor.
Constructive criticism of existing conditions may be successfully embodied in the form of a confession article that describes the evils as they have been experienced by one individual. If the article is to be entirely effective and just, the experience of the one person described must be fairly typical of that of others in the same situation. In order to show that these experiences are characteristic, the writer may find it advantageous to introduce facts and figures tending to prove that his own case is not an isolated example. In the confession article mentioned above, "The Pressure on the Professor," the assistant professor who makes the confession, in order to demonstrate that his own case is typical, cites statistics collected by a colleague at Stanford University giving the financial status of 112 assistant professors in various American universities.
Confessions that show how faults and personal difficulties have been overcome prove helpful to readers laboring under similar troubles. Here again, what is related should be typical rather than exceptional.
Examples of the Confession Story. That an intimate account of the financial difficulties of a young couple as told by the wife, may not only make an interesting story but may serve as a warning to others, is shown in the confession story below. Signed "F.B.," and illustrated with a pen and ink sketch of the couple at work over their accounts, it was printed in Every Week, a popular illustrated periodical formerly published by the Crowell Publishing Company, New York.
The Things We Learned to Do Without
We were married within a month of our commencement, after three years of courtship at a big Middle West university. Looking back, it seems to me that rich, tumultuous college life of ours was wholly pagan. All about us was the free-handed atmosphere of "easy money," and in our "crowd" a tacit implication that a good time was one of the primary necessities of life. Such were our ideas when we married on a salary of one hundred dollars a month. We took letters of introduction to some of the "smart" people in a suburb near Chicago, and they proved so delightfully cordial that we settled down among them without stopping to consider the discrepancies between their ways and our income. We were put up at a small country club—a simple affair enough, comparatively speaking—that demanded six weeks' salary in initial dues and much more in actual subsequent expense. "Everybody" went out for Saturday golf and stayed for dinner and dancing.
By fall there was in working operation a dinner club of the "younger married set," as our local column in the city papers called us; an afternoon bridge club; and a small theater club that went into town every fortnight for dinner and a show. Costly little amusements, but hardly more than were due charming young people of our opportunities and tastes. I think that was our attitude, although we did not admit it. In September we rented a "smart" little apartment. We had planned to furnish it by means of several generous checks which were family contributions to our array of wedding gifts. What we did was to buy the furniture on the instalment plan, agreeing to pay twenty dollars a month till the bill was settled, and we put the furniture money into running expenses.
It was the beginning of a custom. They gave most generously, that older generation. Visiting us, Max's mother would slip a bill into my always empty purse when we went shopping; or mine would drop a gold piece into my top bureau drawer for me to find after she had gone. And there were always checks for birthdays.
Everything went into running expenses; yet, in spite of it, our expenses ran quite away. Max said I was "too valuable a woman to put into the kitchen," so we hired a maid, good-humoredly giving her carte blanche on the grocery and meat market. Our bills, for all our dining out, were enormous. There were clothes, too. Max delighted in silk socks and tailored shirts, and he ordered his monogramed cigarettes by the thousand. My own taste ran to expensive little hats.
It is hardly necessary to recount the details. We had our first tremendous quarrel at the end of six months, when, in spite of our furniture money and our birthday checks, we found ourselves two hundred and fifty dollars in debt. But as we cooled we decided that there was nothing we could do without; we could only be "more careful."
Every month we reached that same conclusion. There was nothing we could do without. At the end of the year on a $1200 salary we were $700 behind; eight months later, after our first baby came, we were over a thousand—and by that time, it seemed, permanently estranged. I actually was carrying out a threat of separation and stripping the apartment, one morning, when Max came back from town and sat down to discuss matters with me.
A curious labyrinthine discussion it was, winding from recriminations and flat admissions that our marriage was a failure and our love was dead, to the most poignant memories of our engagement days. But its central point was Max's detached insistence that we make marriage over into a purely utilitarian affair.
"Man needs the decencies of a home," he said over and over. "It doesn't do a fellow any good with a firm like mine to have them know he can't manage his affairs. And my firm is the kind of firm I want to work for. This next year is important; and if I spend it dragging through a nasty divorce business, knowing that everybody knows, I'll be about thirty per cent efficient. I'm willing to admit that marriage—even a frost like ours—is useful. Will you?"
I had to. My choice rested between going home, where there were two younger sisters, or leaving the baby somewhere and striking out for myself.
"It seems to me," said Max, taking out his pencil, "that if two reasonably clever people can put their best brain power and eight hours a day into a home, it might amount to something sometime. The thing resolves itself into a choice between the things we can do without and the things we can't. We'll list them. We can't do without three meals and a roof; but there must be something."
"You can certainly give up silk socks and cigarettes," I said; and, surprisingly, on this old sore point between us Max agreed.
"You can give up silk stockings, then," he said, and put them down. Silk socks and silk stockings! Out of all possible economies, they were the only things that we could think of. Finally—
"We could make baby an excuse," I said, "and never get out to the club till very late—after dinner—and stay just for the dancing. And we could get out of the dinner club and the theater bunch. Only, we ought to have some fun."
"You can go to matinées, and tell me about them, so we can talk intelligently. We'll say we can't leave the kid nights—"
"We can buy magazines and read up on plays. We'll talk well enough if we do that, and people won't know we haven't been. Put down: 'Magazines for plays.'"
He did it quite seriously. Do we seem very amusing to you? So anxious lest we should betray our economies—so impressed with our social "position" and what people might think! It is funny enough to me, looking back; but it was bitter business then.
I set myself to playing the devoted and absorbed young mother. But it was a long, long time before it became the sweetest of realities. I cried the first time I refused a bridge game to "stay with baby"; and I carried a sore heart those long spring afternoons when I pushed his carriage conspicuously up and down the avenue while the other women motored past me out for tea at the club. Yet those long walks were the best thing that ever happened to me. I had time to think, for one thing; and I gained splendid health, losing the superfluous flesh I was beginning to carry, and the headaches that usually came after days of lunching and bridge and dining.
I fell into the habit, too, of going around by the market, merely to have an objective, and buying the day's supplies. The first month of that habit my bills showed a decrease of $16.47. I shall always remember that sum, because it is certainly the biggest I have ever seen. I began to ask the prices of things; and I made my first faint effort at applying our game of substitution to the food problem, a thing which to me is still one of the most fascinating factors in housekeeping.
One afternoon in late summer, I found a delightful little bungalow in process of building, on a side street not so very far from the proper avenue. I investigated idly, and found that the rent was thirty dollars less than we were paying. Yet even then I hesitated.
It was Max who had the courage to decide.
"The only thing we are doing without is the address," he said, "And that isn't a loss that looks like $360 to me."
All that fall and winter we kept doggedly at our game of substitution. Max bought a ready-made Tuxedo, and I ripped out the label and sewed in one from a good tailor. I carried half a dozen dresses from the dyer's to a woman who evolved three very decent gowns; and then I toted them home in a box with a marking calculated to impress any chance acquaintance. We were so ashamed of our attempts at thrift that they came hard.
Often enough we quarreled after we had been caught in some sudden temptation that set us back a pretty penny, and we were inevitably bored and cross when we refused some gayety for economy's sake. We resolutely decided to read aloud the evenings the others went to the theater club; and as resolutely we substituted a stiff game of chess for the bridge that we could not afford. But we had to learn to like them both.
Occasionally we entertained at very small, very informal dinners, "on account of the baby"; and definitely discarded the wines that added the "smartness" demanded at formal affairs. People came to those dinners in their second or third best: but they stayed late, and laughed hilariously to the last second of their stay.
In the spring we celebrated Max's second respectable rise in salary by dropping out of the country club. We could do without it by that time. At first we thought it necessary to substitute a determined tramp for the Sunday morning golf game; but we presently gave that up. We were becoming garden enthusiasts. And as a substitution for most of the pleasure cravings of life, gardening is to be highly recommended. Discontent has a curious little trick of flowing out of the earthy end of a hoe.
Later that summer I found that a maid was one of the things I could do without, making the discovery in an interregnum not of my original choosing. A charwoman came in for the heavier work, and I took over the cooking. Almost immediately, in spite of my inexperience, the bills dropped. I could not cook rich pastries and fancy desserts, and fell back on simple salads and fruit instead. I dipped into the household magazines, followed on into technical articles on efficiency, substituted labor-savers wherever I could, and started my first muddled set of accounts.
At the beginning of the new year I tried my prentice hand on a budget; and that was the year that we emerged from debt and began to save.
That was six very short years ago. When, with three babies, the bungalow became a trifle small, we built a little country house and moved farther out. Several people whom we liked best among that first "exclusive younger set" have moved out too, and formed the nucleus of a neighborhood group that has wonderful times on incomes no one of which touches $4000 a year.
Ours is not as much as that yet; but it is enough to leave a wide and comfortable margin all around our wants. Max has given up his pipe for cigarettes (unmonogramed), and patronizes a good tailor for business reasons. But in everything else our substitutions stand: gardening for golf; picnics for roadhouse dinners; simple food, simple clothing, simple hospitality, books, a fire, and a game of chess on winter nights.
We don't even talk about economies any more. We like them. But—every Christmas there comes to me via the Christmas tree a box of stockings, and for Max a box of socks—heavy silk. There never is any card in either box; but I think we'll probably get them till we die.
The following short confession, signed "Mrs. M.F.E.," was awarded the first prize by the American Magazine in a contest for articles on "The Best Thing Experience Has Taught Me":
Forty Years Bartered for What?
A tiny bit of wisdom, but as vital as protoplasm. I know, for I bartered forty precious years of wifehood and motherhood to learn it.
During the years of my childhood and girlhood, our family passed from wealth to poverty. My father and only brother were killed in battle during the Civil War; our slaves were freed; our plantations melted from my mother's white hands during the Reconstruction days; our big town house was sold for taxes.
When I married, my only dowry was a fierce pride and an overwhelming ambition to get back our material prosperity. My husband was making a "good living." He was kind, easy-going, with a rare capacity for enjoying life and he loved his wife with that chivalrous, unquestioning, "the queen-can-do-no-wrong" type of love.
But even in our days of courting I answered his ardent love-making with, "And we will work and save and buy back the big house; then we will—" etc., etc.
And he? Ah, alone at sixty, I can still hear echoing down the years his big tender laugh, as he'd say, "Oh, what a de-ah, ambitious little sweetheart I have!"
He owned a home, a little cottage with a rose garden at one side of it—surely, with love, enough for any bride. But I—I saw only the ancestral mansion up the street, the big old house that had passed out of the hands of our family.
I would have no honeymoon trip; I wanted the money instead. John kissed each of my palms before he put the money into them. My fingers closed greedily over the bills; it was the nest egg, the beginning.
Next I had him dismiss his bookkeeper and give me the place. I didn't go to his store—Southern ladies didn't do that in those days—but I kept the books at home, and I wrote all the business letters. So it happened when John came home at night, tired from his day's work at the store, I had no time for diversions, for love-making, no hours to walk in the rose garden by his side—no, we must talk business.
I can see John now on many a hot night—and summer is hot in the Gulf States—dripping with perspiration as he dictated his letters to me, while I, my aching head near the big hot lamp, wrote on and on with hurried, nervous fingers. Outside there would be the evening breeze from the Gulf, the moonlight, the breath of the roses, all the romance of the southern night—but not for us!
The children came—four, in quick succession. But so fixed were my eyes on the goal of Success, I scarcely realized the mystery of motherhood. Oh, I loved them! I loved John, too. I would willingly have laid down my life for him or for any one of the children. And I intended sometime to stop and enjoy John and the children. Oh, yes, I was going really to live after we had bought back the big house, and had done so and so! In the meanwhile, I held my breath and worked.
"I'll be so glad," I remember saying one day to a friend, "when all my children are old enough to be off at school all day!" Think of that! Glad when the best years of our lives together were passed! The day came when the last little fellow trudged off to school and I no longer had a baby to hamper me. We were living now in the big old home. We had bought it back and paid for it. I no longer did John's bookkeeping for him—he paid a man a hundred dollars a month to do that—but I still kept my hand on the business.
Then suddenly one day—John died. Died in what should have been the prime and vigor of his life.
I worked harder than ever then, not from necessity, but because in the first few years after John left I was afraid to stop and think. So the years hurried by! One by one the children grew up and entered more or less successful careers of their own.... I don't feel that I know them so very well.
And now that the time of life has come when I must stop and think, I ask myself: "What did you do with the wonderful gifts Life laid in your lap—the love of a good man, domestic happiness, the chance to know intimately four little souls?"
And being honest I have to answer: "I bartered Life's great gifts for Life's pitiful extras—for pride, for show!"
If my experience were unique it would not be worth publishing, but it is only too common. Think of the wives who exchange the best years of their lives, their husband's comfort, his peace of mind, if not to buy back the family mansion, then for a higher social position; sometimes it is merely for—clothes!
It is to you women who still have the opportunity to "walk with John in the garden" that I give my dearly bought bit of experience. Stop holding your breath until you get this or that; stop reaching out blindly for to-morrow's prize; live to-day!
The "How-to-do-Something" Article. Articles the primary purpose of which is to give directions for doing something in a particular way, are always in demand. The simplest type is the recipe or formula containing a few directions for combining ingredients. More elaborate processes naturally demand more complex directions and require longer articles. In the simpler types the directions are given in the imperative form; that is, the reader is told to "take" this thing and that, and to "mix" it with something else. Although such recipe directions are clear, they are not particularly interesting. Many readers, especially those of agricultural journals, are tired of being told to do this and that in order to get better results. They are inclined to suspect the writer of giving directions on the basis of untried theory rather than on that of successful practice. There is an advantage, therefore, in getting away from formal advice and directions and in describing actual processes as they have been carried on successfully.
Articles intended to give practical guidance are most interesting when cast in the form of an interview, a personal experience, or a narrative. In an interview article, a person may indirectly give directions to others by describing in his own words the methods that he has used to accomplish the desired results. Or the writer, by telling his own experiences in doing something, may give readers directions in an interesting form.
Whatever method he adopts, the writer must keep in mind the questions that his readers would be likely to ask if he were explaining the method or process to them in person. To one who is thoroughly familiar with a method the whole process is so clear that he forgets how necessary it is to describe every step to readers unfamiliar with it. The omission of a single point may make it impossible for the reader to understand or to follow the directions. Although a writer need not insult the intelligence of his readers by telling them what they already know, he may well assume that they need to be reminded tactfully of many things that they may have known but have possibly forgotten.
Two Practical Guidance Articles. A method of filing office records, as explained apparently by the man who devised it, is well set forth in the following combination of the personal experience and the "how-to-do-something" types of articles. It appeared in System with a half-tone reproduction of a photograph showing a man looking over records in a drawer of the desk at which he is seated.
Who'll Do John's Work?
BY M. C. HOBART
"It's a quarter after 8 and Schuyler hasn't showed up," telephoned Beggs, one of our foremen, last Tuesday morning. "I've put Fanning on his machine, but that won't help much unless I can get somebody to work at Fanning's bench. Got anybody you can let me have for to-day?"
I didn't know offhand. But I told Beggs I'd call him back.
Ten minutes later a young lathe operator reported to Beggs. He was able to run Fanning's machine while the latter temporarily filled the shoes of the absent Schuyler.
Scarcely a week passes that does not bring a similar call to our employment office. While our plant, as plants go, is not large, we always have a number of men working with us who are fitted by experience and adaptability to do other work than that which they are hired to do. Such men are invaluable to know about, especially when an operator stays away for a day or perhaps a week and the shop is full of orders. Once it was a problem to find the right man immediately. A few additions to our employment records made it possible to keep track of each man's complete qualifications.
The employment records I keep in my desk in the deep drawer. They are filed alphabetically by name. When we hire a man we write his name and the job he is to fill on the outside of a 9 by 12 manila envelope. Into this envelope we put his application, his references, and other papers. His application tells us what kinds of work he can do and has done in other shops.
There are 29 different kinds of work to be done in our shops, from gear cutting to running errands. I have listed these operations, alphabetically, on a cardboard the exact length of the employment record envelope, 12 inches. When a man tells me in his application that he not only can operate a drill press, for which he is hired, but has also worked at grinding, I fit my cardboard list to the top of the employment record envelope and punch two notches along the top directly opposite the words "drill press" and "grinding" on my list. Then I file away the envelope.
I rest secure now in my knowledge that I have not buried a potential grinder in a drill press operator, or that I do not have to carry his double qualifications in my mind. I know that if Beggs should suddenly telephone me some morning that his grinder is absent—sick, or fishing, perhaps—I need only take my cardboard list and, starting at A, run it down my file until I come to the envelope of the drill press operator. I am stopped there automatically by the second notch on the envelope which corresponds in position to the word "grinder" on my list.
And there is every likelihood that, with the necessary explanation to the man's own foreman, Beggs will get his grinder for the day.
From the following article, printed in Farm and Fireside city and country readers alike may glean much practical information concerning ways and means of making a comfortable living from a small farm. It was illustrated by four half-tone reproductions of photographs showing (1) the house, (2) the woman at her desk with a typewriter before her, (3) the woman in her dining-room about to serve a meal from a labor-saving service wagon, and (4) the woman in the poultry yard with a basket of eggs.
Ten Acres and a Living
She was young, popular, and had been reared in the city. Everybody laughed when she decided to farm—but that was four years ago
BY ALICE MARY KIMBALL
When she decided to be a farmer everybody laughed. She was young, popular, unusually fond of frocks and fun. She had been reared in the city. She didn't know a Jersey from a Hereford, or a Wyandotte from a Plymouth Rock.
"You'll be back in six months," her friends said.
Four years have passed. Mrs. Charles S. Tupper still is "buried" in the country. Moreover, she is supplying eggs, chickens, honey, and home-canned goods to those of her former associates who are willing to pay for quality.
"Farming," said Mrs. Tupper, "is the ideal vocation for the woman who feels the modern desire for a job and the need of marriage and a home.
"I never wanted a job so keenly as when I found myself in a small city apartment without enough to do to keep me busy. After I'd swept and dusted and prepared meals for two, I had hours of time on my hands. The corner bakeshop, the laundry, and modern conveniences had thrust upon me more leisure than I could use. Mr. Tupper is a young engineer whose work takes him to various parts of the Southwest. In his absence I felt strongly the need of filling up my idle hours in some interesting, useful way.
"I didn't quite like the idea of spending all my spare time on cards, calling, women's clubs, and social pleasures. I longed to be a real partner to my husband and to share in making the family income as well as spending it.
"We had a few thousand saved for a home, and were trying to decide where to build. One day it flashed upon me: 'Why invest in city property? Why not a little farm? Then we'll have a home; I'll have a job, and can make our living.'"
The idea materialized into a modern bungalow on a 10-acre farm in Westdale, Missouri, an hour's drive from Kansas City. Mr. Tupper's salary furnished working capital for the enterprise and Mrs. Tupper has found congenial work as farmer-in-chief.
Poultry, bees, and a vegetable garden are Mrs. Tupper's specialities. Her side lines are a pig and a registered Jersey cow. She looks after the poultry, works in garden and apiary, and milks the cow herself. She employs very little help.
"It wasn't difficult to get a start in learning to farm," Mrs. Tupper explained. "I visited farms and studied the methods of farmers and their wives. I asked lots of questions.
"I didn't have any old fogyisms to unlearn, and I didn't acquire any. I went straight to the agricultural college and the state poultry experiment station for instructions. While I was living in the country supervising the building of the bungalow, I read and digested every bulletin I could get. I'm still studying bulletins. I subscribe for several farm papers and a bee journal.
"Of course, I learned a great deal from the practical experience of the people about me, but I checked up everything to the rules and directions of government and state agricultural experts, which may be had for the price of a postage stamp. I tried to take orders intelligently. I ignored old rules for poultry and bee-keeping."
Mrs. Tupper's chickens are hatched in incubators, hovered in a coal-heated brooder house, fed according to experiment-station directions, and reared in poultry houses built from experiment-station designs. From the first they have been practically free from lice and disease. She gets winter eggs. Even in zero weather and at times when feed is most costly, her spring pullets more than pay their way.
"Bees responded as readily to proper treatment," she said. "My second season I harvested $265 worth of comb honey from twenty working swarms. And I was stung not a half-dozen times at that."
Some of Mrs. Tupper's neighbors were inclined to joke at first at her appetite for bulletins, her belief in experts, and her rigid insistence on pure-bred stock and poultry. They admit now that her faith has been justified.
If Mrs. Tupper had trod in the well-worn neighborhood ruts, she would have marketed her produce by the country-store-commission-man-retailer-consumer route; but again she did not. From the first she planned to plug the leakage of farm profits in middlemen's commissions. When she had anything to sell, she put on a good-looking tailored suit, a becoming hat, smart shoes and gloves, and went to the city to talk to ultimate consumers.
The consciousness of being dressed appropriately—not expensively or ornately—is a valuable aid to the farm saleswoman, Mrs. Tupper thinks.
"If a salesman comes to me shabbily dressed or flashily dressed, I can't give him a fair hearing," she said. "I may let him talk on, but I decide against him the instant I look at him. So I reasoned that a trim, pleasing appearance would be as valuable an asset to me as to the men who sell pickles, insurance, or gilt-edged bonds. It would mean a favorable first impression and open the way to show samples and make a sales talk.
"If I tried to interview a prospective customer handicapped by the consciousness that my skirt hung badly or that my shoes were shabby, not only would I be timid and ill at ease, but my appearance would suggest to the city buyer the very slipshodness and lack of reliability he fears in buying direct from the farm.
"I go strong on attractive samples. It would be useless to try for fancy prices if I brought honey to town in mean-looking cases or rusty cans. A slight drip down the side of a package might not be proof positive of poor quality, but it would frighten away a careful buyer. Likewise, I do not illustrate my egg sales talks with a sample dozen of odd sizes and shapes. It is needless to add that goods delivered to customers must be of the same quality and appearance as the samples, and that one must keep one's promises to the dot. A little well-directed enterprise will land a customer, but only good service can hold him."
When the current wholesale price of honey was $3 a case, Mrs. Tupper's comb honey has been in demand at from 20 to 30 cents a pound. She disposes of every pound to private customers and to one grocery store which caters to "fancy" trade. She sells eggs from her 400 Anconas at from 4 to 6 cents more a dozen than the country store is paying its patrons who bring in eggs and "take them out in trade."
Mrs. Tupper figured that if a trademark has advertising pull for a manufacturing concern, it would help the farm business. She christened her 10 acres "Graceland Farm," and this name is stamped on everything that leaves her place. She had cards printed bearing the name of the farm, its telephone number, and its products. Graceland Farm is also emphasized on letter heads.
"Prompt attention to correspondence is an easy method of advertising a farm business," she suggested. "A typewritten letter on letterhead stationery, mailed promptly, creates a pleasant impression on the man who has written to inquire the price of a setting of eggs or a trio of chickens.
"Suppose I delayed a week and wrote the reply with pen and ink, or, worse, with a pencil on ruled tablet paper. I'd stand a good chance of losing a customer, wouldn't I? If I didn't miss an order outright, I should certainly leave a suggestion of inefficiency and carelessness which could only be charged to the debit side of the business."
She has found that a $50 typewriter and a letter file have helped greatly to create the good-will which is as essential to the farmer business woman as to the woman who runs a millinery shop or an insurance office.
Mrs. Tupper has encouraged automobile trade. Her apiary is within sight of the road, and a "Honey for Sale" sign brings many a customer. Many of her city patrons have the habit of driving to the farm and returning with a hamper laden with eggs, honey, butter, or canned stuff from the vegetable garden. The garden last summer supplied material for more than 900 cans of vegetables.
The neighbors smile at her zeal for fairs and poultry shows.
"It isn't fun altogether; it's business," she tells them.
It was cold, disagreeable work, for instance, to prepare an exhibit for the Heart of America Poultry Show at Kansas City last fall; but Mrs. Tupper felt repaid. She won first prize on hen, first and second on pullet, and fourth on cockerel. Then she exhibited at the St. Joseph, Missouri, Poultry Show with even better success.
"These prizes will add to the value of every chicken I have, and to all my poultry products. They give me another advertising point," she said.
"The shows gave me a fine opportunity to meet possible customers and to make friends for my business. I was on the job for days. I met scores of people and distributed hundreds of cards. I learned a lot, too, in talks with judges and experienced breeders."
The Tupper bungalow is neat and attractive. In spite of her duties in the poultry house and apiary, Mrs. Tupper serves appetizing meals. She finds time for church work and neighborhood calls, and gives every Thursday to the Red Cross.
The housework is speeded up with such conveniences as hot and cold water in kitchen and bathroom, and steam heat. The kitchen is an efficient little workshop lined by cupboards and shelves. Mrs. Tupper can sit before her kitchen cabinet and prepare a meal without moving about for ingredients and utensils. A service wagon saves steps between kitchen and dining-room.
The floors of the bungalow are of hard wood. They are waxed a few times each year, and a little work each morning with dust mop and carpet sweeper keeps them in good order. The washing is sent out.
"I couldn't earn an income from the farm if I had a farmhouse without modern improvements," Mrs. Tupper declared. "Reducing drudgery to a minimum is only plain business sense. Laundry work, scrubbing, and dishwashing have a low economic value. Such unskilled labor eats up the time and strength one needs for the more profitable and interesting tasks of farm management, accounting and correspondence, advertising and marketing."
The Personality Sketch. We all like to read about prominent and successful people. We want to know more about the men and women who figure in the day's news, and even about interesting persons whose success has not been great enough to be heralded in the press. What appeals to us most about these individuals is, not mere biographical facts such as appear in Who's Who, but the more intimate details of character and personality that give us the key to their success. We want to see them as living men and women. It is the writer's problem to present them so vividly that we shall feel as if we had actually met them face to face.
The purpose of the personality sketch may be (1) to give interesting information concerning either prominent or little known persons, (2) to furnish readers inspiration that may bear fruit in their own lives, (3) to give practical guidance by showing how one individual has accomplished a certain thing. Whether the aim is to afford food for thought, inspiration to action, or guidance in practical matters, the treatment is essentially the same.
The recognized methods of describing characters in fiction may be used to advantage in portraying real persons. These are (1) using general descriptive terms, (2) describing personal appearance, (3) telling of characteristic actions, (4) quoting their words, (5) giving biographical facts, (6) citing opinions of others about them, (7) showing how others react to them. By a judicious combination of several of these methods, a writer can make his readers visualize the person, hear him speak, watch him in characteristic actions, and understand his past life, as well as realize what others think of him and how they act toward him.
Material for a personality sketch may be obtained in one of three ways: (1) from a more or less intimate acquaintance with the person to be described; (2) from an interview with the person, supplemented by conversation with others about him; (3) from printed sketches of him combined with information secured from others. It is easier to write personality sketches about men and women whom we know well than it is about those whom we have never met, or with whom we have had only a short interview. Inexperienced writers should not attempt to prepare sketches of persons whom they know but slightly. In a single interview a writer who is observant, and who is a keen judge of human nature, may be able to get an impression sufficiently strong to serve as the basis of a satisfactory article, especially if the material obtained in the interview is supplemented by printed sketches and by conversations with others. Personality sketches sometimes include long interviews giving the person's opinions on the subject on which he is an authority. In such articles the sketch usually precedes the interview.
Examples of the Personality Sketch. The first of the following sketches appeared, with a half-tone portrait, in the department of "Interesting People" in the American Magazine; the second was sent out by the Newspaper Enterprise Association, Cleveland, Ohio, which supplies several hundred daily newspapers with special features.
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"Tommy"—Who Enjoys Straightening Out Things
BY SAMPSON RAPHAELSON
Six years ago a young Bulgarian immigrant, dreamy-eyed and shabby, came to the University of Illinois seeking an education. He inquired his way of a group of underclassmen and they pointed out to him a large red building on the campus.
"Go there," they said gayly, "and ask for Tommy."
He did, and when he was admitted to the presence of Thomas Arkle Clark, Dean of Men, and addressed him in his broken English as "Mis-terr Tommy," the dean did not smile. Although Mr. Clark had just finished persuading an irascible father to allow his reprobate sophomore son to stay at college, and although he was facing the problem of advising an impetuous senior how to break an engagement with a girl he no longer loved, he adapted himself to the needs and the temperament of the foreigner instantly, sympathetically, and efficiently.
In five minutes the Bulgarian had a job, knew what courses in English he ought to take, and was filled with a glow of hope, inspiration, and security which only a genius in the art of graciousness and understanding like "Tommy Arkle," as he is amiably called by every student and alumnus of Illinois, can bestow.
This is a typical incident in the extremely busy, richly human daily routine of the man who created the office of Dean of Men in American universities. Slender, short, well-dressed, his gray hair smartly parted, with kindly, clever, humorous blue eyes and a smile that is an ecstasy of friendliness, "Tommy" sits behind his big desk in the Administration Building from eight to five every day and handles all of the very real troubles and problems of the four thousand-odd men students at the University of Illinois.
He averages one hundred callers a day, in addition to answering a heavy mail and attendance upon various committee, board, and council meetings. He is known all over the country as an authority on fraternities and their influence, and a power for making that influence constantly better and finer. In business, farmer, and school circles in the Middle West Mr. Clark is famous for his whimsical, inspiring speeches. His quick, shaft-like humor, his keen, devastating sarcasm, and his rare, resilient sympathy have made him a personality beloved particularly by young persons.
They still tell the story on the campus of an ingenuous youngster who walked into the dean's office one fall, set his suitcase on the floor, and drawing two one-dollar bills and a fifty-cent piece from his pocket, laid the money on the big desk, saying:
"That's all the money I have. I've come to work my way through. Will you help me to get a job?"
In a flash "Tommy" noted the boy's eager, imaginative brown eyes, his wide, compact lips and strong jaw. Reaching over, he took the two bills and pocketed them, leaving the half-dollar.
"The traditional great men," said the dean, "started their university careers with only fifty cents. I don't want you to be handicapped, so I'll keep this two dollars. You can get work at —— Green Street waiting on table for your meals, and the landlady at —— Chalmers Street wants a student to fire her furnace in exchange for room rent."
The boy earned his way successfully for several months. Then suddenly he was taken sick. An operation was necessary. Mr. Clark wired for a Chicago specialist and paid all expenses out of his own pocket. The student recovered, and two years after he was graduated sent "Tommy" a letter enclosing a check for five hundred dollars. "To redeem my two dollars which you have in trust," the letter said, "and please use the money as a medical fund for sick students who need, but cannot afford, Chicago specialists."
The dean has an abnormal memory for names and faces. Every year he makes a "rogues' gallery"—the photographs of all incoming freshmen are taken and filed away. And many an humble, unknown freshman has been exalted by the "Hello, Darby," or "Good morning, Boschenstein"—or whatever his name happened to be—with which the dean greeted him.
Mr. Clark once revealed to me the secret of his life. Fifteen years ago he was professor of English and had strong literary ambitions, with no little promise. There came the offer of the office of Dean of Men. He had to choose between writing about peoples lives or living those lives with people. And he chose, with the result that at all times of the day and night it's "Tommy this, and Tommy that"; an accident case may need him at two A.M. in the hospital, or a crowd of roystering students may necessitate his missing a night's sleep in order to argue an irate sheriff into the conviction that they are not robbers and murderers. He has been known to spend many evenings in the rooms of lonesome students who "need a friend."
"Tommy Arkle" is one of the Middle West's finest contributions to the modern ideal of human service.
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