Go, little book, whose pages hold
Those garnered years in loving trust;
How long before your blue and gold
Shall fade and whiten in the dust?

This stanza from Dr. Holmes's introduction to his "Poems" of 1862 may well be claimed by the Blue and Gold edition of the poets as its passport to the recognition of future generations. But it will need no passport; its own enduring charm is sufficient. The volumes of this dainty series, while larger in all but thickness than the "Elzevirs," yet make their appeal by much the same qualities, compactness and portability, with a suggestion of the Elzevirian plumpness. To the attraction of the size is added the contrasted charm of the blue cover and the gilt stamp and edges. That a Blue and Gold edition, in the absence of its name qualities, becomes something far inferior may be seen from a copy that has lost them in rebinding. In spite of the hardness of their blue and the crudeness of their stamped designs, these little volumes attract every reader and never remain long on the shelves of the second-hand bookstores. We should not expect a publisher to succeed were he now to put them upon the market for the first time or in an exact reproduction. But the publisher who shall so recombine their elements as to produce upon his public the effect which they made upon theirs, and which they still make as reminiscent of an earlier taste, will be the envy of his fellows. It is interesting to note that after fifty years these volumes show no sign of fading, so that Dr. Holmes might well have made his stanza an exclamation instead of a question. They seem likely to last as long as the "Elzevirs" or even the "Alduses" have already lasted, and possibly to outlast the fame, though hardly the memory, of the poet who sang them. The dimensions of the cover are 5-5/8 by 3-3/8 inches; the thickness is about an inch. There was a larger Blue and Gold format, as well as several smaller, but only the standard is now valued.

We cannot bring our list of favorite book sizes much nearer the present without running the risk of confusing the temporary and the permanent in popular approval. We will, therefore, close with a mention of the Little Classics. At about the time when the Blue and Gold series ceased to be published, more exactly in 1874, Mr. Rossiter Johnson designed for the now famous series which he was then editing a book form that sprang at once into a favor that it still retains. In this form, which appears to have no near counterpart in either earlier or later bookmaking, the volumes are closely six by four inches by three-quarters of an inch in thickness. The edges are colored red, whatever the color of the sides. The printed page is relatively wide, and the whole effect of the book is that of a tiny quarto, though in reality the dimensions are those of a rather small sixteenmo of normal proportions. Thus the volume produces upon the eye the charm of daintiness, while the page contains a sufficient amount of matter to make the volume profitable to the purchaser.

This series naturally suggests comparison with the Tauchnitz editions, which consist of volumes only slightly larger. But really no comparison is possible. The Tauchnitz editions are merely convenient carriers of letterpress. The Little Classics are a genuine art product. That the latter book size has not been more widely used than it has, by its own and by other publishers, is perhaps due to commercial reasons. But there can be no question of the esthetic appeal which it makes upon the reader who is looking for compactness and beauty rather than for the greatest bulk for his money. With the modern demand for the saving of space in private libraries we may reasonably look for a revival of this condensed and charming book size.

The adoption of a few standard sizes for all books was urged some years ago at a meeting of American librarians. Commenting on this proposal, a New York publisher remarked that he should be glad to have such standard sizes adopted by others, but he should take pains to avoid them in his own publications in order to gain the distinction of difference. The discussion stopped suddenly under the impact of this unexpected assault. But a second thought shows that the publisher's comment leaves the question still open. It is obvious that if we were to adopt standard sizes based upon nothing more fundamental than the librarian's desire for uniformity or the printer's mechanical convenience, without regard to the tastes and preferences of the reader, who is the final judge, the publisher might well find his gain in disregarding them. But if the standards adopted all represented sizes long tested and approved by popular favor, the publisher who should avoid them would display a confidence in the Spirit of the Perverse as sublime as it would be hazardous. Fortunately no formal standardization of book sizes is likely to be attempted. But, keenly as a publisher would resent any limitation upon his freedom in book design, he is just as keenly desirous that his books shall be favorites. To attain his coveted end he has two resources, experience and experiment, or a mixture of both. While the book sizes that have been discussed in this chapter do not include all the favorites, they certainly include some of the first favorites, and are worthy of study by everyone who is seeking public favor in the design of that complex art product known as a Book.


THE VALUE OF READING, TO THE PUBLIC AND TO THE INDIVIDUAL

CH6

F what value is it to a community to contain—still more to be composed of—well-read people? We can best answer this question by picturing its opposite, a community without readers; this we are unfortunately able to do without drawing upon our imaginations, for we have only to turn to certain districts of countries like Spain or Russia. There we shall meet whole communities, large enough to form cities elsewhere, which are little more than aggregations of paupers. Shall we find in any of these homes a daily or a weekly paper, or a monthly magazine, or even a stray book? Not one, except perhaps in the house of a priest. These masses of people live on the earth, to be sure, but they do not live in the world. No currents of the great, splendid life of the twentieth century ever reach them; and they live in equal isolation from the life of the past. "The glory that was Greece and the grandeur that was Rome" have for them simply no existence. They are truly the disinherited of all the ages. Though they may not be unhappy, they can be called nothing less than wretched. Is the fault one of race, or government, or religion? Much could be said on all these points, both for and against; but one fact remains indisputable—these people do not read.

Let us turn now to a different type of community, that represented by the ordinary New England village. How stands the cause of reading there? If there is any person of sound mind in the community who has never learned to read, he is pointed out as a curiosity. There is not a home in the length and breadth of the town that is without its paper, its magazine, or its books. In other words, literacy is taken for granted. Is it any wonder that in progress, wealth, and influence the one community starts where the other leaves off? In the illiterate towns just described there is often no man who has the slightest capacity for business or who can represent the interests of his community before even the humblest government official. But from towns of the other type come men who represent with honor their state and their nation; men who widen the bounds of freedom and who add new stars to the celestial sphere of knowledge. Is all this wholly a matter of reading? One would not dare to assert it absolutely, remembering the advantages of race, government, and religion enjoyed in New England. And yet we have only to fancy the condition of even such a town after one generation, supposing all its printed matter and its power to read were taken away, if we would realize what an impulse to progress and prosperity is given by the presence of the volumes that line the shelves of our public libraries.

If the fortunes of a community in the modern world are bound up with the use that it makes of books and libraries, no less are those of the individual. This is true whether we refer to his private satisfaction or to his public advancement. The animal is endowed with instinct, which is sufficient for the guidance of his life, but it permits of no development. Man must depend upon judgment, experience, reason—guides that are often only too blind; but at least they admit of progress. In fact it is only in the field of knowledge that human progress appears to be possible. We have no better bodies than the ancient Greeks had—to put the case very mildly. We have no better minds than they had—to make an even safer assertion. But we know almost infinitely more than they did. In this respect the ancient Greeks were but as children compared with ourselves. What makes this tremendous difference? Simply the fact that we know all that was known by them and the Romans and the men of the middle ages, and through this knowledge we have learned more by our own discovery than they knew, all put together. The path to success for men and races lies through the storehouse where this vast knowledge is garnered—the library. But it is something more than a storehouse of knowledge; it is an electrical battery of power. This knowledge, this power, can be obtained in its fullness only through books. The man, therefore, who aspires to lead his fellows, to command their respect or their votes, must not rely on native talent alone; he must add to it the stored-up talent of the ages.

There is an old proverb: "No man ever got rich with his coat off." This is a puzzling assertion, for it seems to contradict so many accepted ideas. General Grant, for instance, when asked for his coat-of-arms, replied: "A pair of shirt sleeves." The answer showed an honorable pride in labor; but we must remember that it was not General Grant's arms but his brain that won his victories. Does not our proverb mean simply this: that the great prizes of life—of which riches is the symbol, not the sum—cannot be won by main strength and ignorance; that they can be won only by energy making use of knowledge? But it is not only in the public successes of life that books have a value for the individual. Public successes are never the greatest that men win. It is in the expansion and uplift of the inner self that books render their grandest service. Emily Dickinson wrote of such a reader:

He ate and drank the precious words,
His spirit grew robust;
He knew no more that he was poor,
Nor that his frame was dust.
He danced along the dingy days,
And this bequest of wings
Was but a book. What liberty
A loosened spirit brings!

A final word on values. The philosophers make two great classes of values, which may be entitled respectively Property and Possessions. Under Property come money, houses, lands, carriages, clothing, jewels; under Possessions come love, friendship, morality, knowledge, culture, refinement. All are good things. There never were any houses or carriages or clothes too good for a human being. But these obviously belong to a different type of values from the other group—to a lower type. What is the test, the touchstone, by which we can tell to which class any value belongs? We shall find the test clearly stated in the Sermon on the Mount. Is the treasure in question one that moth and rust can corrupt or that thieves can break through and steal? If so, it belongs to the lower class, to Property. But if it is one that cannot be taken away, then it is a Possession and belongs to the higher type. There is another test, which is really a part of this: Can you share it without loss? If I own a farm, and give to another a half of it or a year's crop from it, I deprive myself of just so much. But, if I have knowledge or taste or judgment or affection, I can pour them all out like water for the benefit of my fellows, and yet never have any the less. On the contrary, I shall find that I have more; for they grow by sharing. But we have not yet done with the superiority of Possessions over Property. "Shrouds have no pockets," says the grim old proverb; and all Property must be laid down at the edge of the grave. But if man be immortal, as the wise in all ages have believed, then we do not have to lay down our Possessions with this mortal body. For, if the soul when freed from the flesh is to remain the soul, the self—and only so can immortality have any meaning—then it must keep all those inner acquisitions of knowledge, culture, and character which it has gathered on earth; nay, it then for the first time truly comes into the enjoyment of them. What were our earthly Possessions become Treasures laid up for ourselves in Heaven.


THE BOOK OF TO-DAY AND THE BOOK OF TO-MORROW

CH7

HE book of to-day is not necessarily the parent of the book of to-morrow, just as it is itself not necessarily the child of the book of yesterday. The relation is apt to be one of succession and influence rather than anything suggesting biological evolution. Nature, according to Linnaeus's famous maxim, never goes by leaps, but the book is a human product, and human nature takes its chief pride in its leaps, calling them inventions and discoveries. Such a leap in book production was the substitution of parchment for papyrus, of paper for parchment, of mechanical for manual processes when writing was displaced by typography, of higher for lower mechanism in the creation of the power perfecting press. These inventions had behind them, to be sure, the impetus of economic demand, but no such partial explanation can be given for the advent of William Morris among the printers of the late nineteenth century, unless an unrecognized artistic need may be said to constitute an economic demand.

The book of to-day in its best examples resembles not so much the book of yesterday as that of some earlier days, and we may count this fact a fortunate one, since it relegates to oblivion the books made in certain inartistic periods, notably of the one preceding the present revival. It is rather the best of the whole past of the book, and not the book of to-day alone, that influences the character to be taken by the book of to-morrow. This element is a historical one and a knowledge of it may be acquired by study; it is the possible inventions that baffle our prophecies. We know that any time some new process may be discovered that will transform the book into something as unlike its present character as that is unlike the papyrus roll. But because the element of invention is so uncertain we can only recognize it, we cannot take it into account. Our advantage in considering the book of to-day in connection with the book of to-morrow will be chiefly a negative one, in making the book as it is, so far as we find it defective, our point of departure in seeking the book as it ought to be.

To-day, for our present purposes, may be taken as beginning with the great work of Morris. But its book includes the worst as well as the best. It is not only the book by which we in our jealousy for the reputation of our age should like to have our age remembered, but also the more frequent book that we have to see and handle, however much against our will, and sometimes even to buy. We may congratulate ourselves that this book will perish by its own defects, leaving after all only the best book to be associated with our age; but this does not alter the fact that in the present the undesirable book is too much with us, is vastly in the majority, is, in fact, the only book that the great mass of our contemporaries know. How bad it is most book buyers do not realize; if they did, a better book would speedily take its place. But, until they do, our only chance of relief is the doubtful one of an invention that shall make good books cheaper to make than poor ones, or the difficult one of educating the public in the knowledge of what a book should be. The latter is obviously our only rational hope; but before we turn to consider it, let us first look at the book of to-day to see exactly what it is.

The book of to-day is first of all a novel. It has other forms, to be sure,—poetry, essays, history, travels, works of science and art,—but these do not meet the eye of the multitude. We may disregard them for the moment, and, in reply to the question, What is the book of to-day? we may say: It is a one-volume novel, a rather clumsy duodecimo, with a showy cover adorned with a colored picture of the heroine. It is printed on thick paper of poor quality, with type too large for the page, and ugly margins equal all around. Its binding is weak, often good for only a dozen readings, though quite as lasting as the paper deserves. For merits it can usually offer clear type, black ink, and good presswork. But its great fault is that in addressing the buyer it appeals to the primitive instinct for bigness rather than to the higher sense that regards quality. Such is the book of to-day, emphatically what Franklin over a hundred years ago called a "blown" book.

But though the novel fills the multitude's field of vision, it is after all not the only contemporary book; there are others from which we may be able to choose one worthier to be the book of to-day than the self-elected novel. But we shall not find it where commercialism is rife. In the presence of that element we find still only an appeal to the many—which, if successful, means large profits—by an appearance of giving much while really giving little. In this game of illusion the sound principles of bookmaking are forsaken. Books are not designed on the basis of what they are, but on the basis of what they can be made to seem. The result is puffery, not merely in advertising, but still earlier in the dimensions of the book itself—the most modern and profitable instance of using the east wind for a filler.

But at this point a new element is introduced, the public library. The ordinary buyer carries home the distended book, and after he and his family have read it, he cares not if it falls to pieces after the next reading. Neither does he care if it takes up thrice the room that it should, for he no longer gives it room. But the public library, under the existing inflationism, must not only pay too much for its popular books; it must also house them at a needless outlay, and must very early duplicate a serious percentage of their first cost in rebinding them. So burdensome has this last item become that our libraries are consenting to pay a slightly larger first cost in order to avoid the necessity of rebinding; and enterprising publishers, following the lead of a more enterprising bookbinder, are beginning to cater to this library demand, which some day, let us hope, may dominate the entire publishing world for all books worth preserving, and may extend to all the elements of the book.

But fortunately there is here and there the uncommercial publisher and now and then an uncommercial mood in the ordinary publisher. To these we owe a small but important body of work of which no previous age need have been ashamed. Of these books we may almost say that they would be books if there were nothing in them. They have come into being by a happy conjunction of qualified publisher and appreciative buyers. They show what most books may be and what all books will strive to be if ever the majority of book buyers come to know what a good book is. This brings us finally to the book of to-morrow, what we hope it will be and how we can make it so.

The book of to-morrow, the book as it ought to be, will be both better and cheaper than the book of to-day. It can afford to be cheaper, for it will have a large and appreciative public, and for the same reason it will have to be better. The question of supreme importance now, if this public is ever to exist, is: How to educate our book buyers. The answer is not easy, for our book buyers do not realize that they are untrained, and, even if they realized it, the task of training them in the knowledge and love of the well-made book would be difficult. But we can do at least three things: agitate—proclaim the existence of a lore to be acquired, an ignorance and its practices to be eschewed; illustrate—show the good book and the bad together, and set forth, point by point, why the good is superior; last and most important, we must vindicate—back up our words by our deeds, support the publisher who gives the world good books, and leave to starvation or reform the publisher who clings to the old unworthy methods of incapacity or fraud. Even now, if every enlightened booklover in America would carry out this plan as a matter of duty merely where he could do so without inconvenience, nothing less than a revolution would be upon us, and we should have the Book of To-morrow while it is still To-day.


A CONSTRUCTIVE CRITIC OF THE BOOK

CH8

T the meeting of the British librarians at Cambridge in 1882 a bomb was thrown into the camp of the book producers in the form of the question: Who spoils our new English books? In the explosion which followed, everybody within range was hit, from "the uncritical consumer" to "the untrained manufacturer." This dangerous question was asked and answered by Henry Stevens of Vermont, who, as a London bookseller, had for nearly forty years handled the products of the press new and old, had numbered among his patrons such critical booklovers as John Carter Brown and James Lenox, and had been honored with the personal friendship of William Pickering the publisher and Charles Whittingham the printer. He had therefore enjoyed abundant opportunity for qualifying himself to know whereof he spoke. If his words were severe, he stood ready to justify them with an exhibit of sixty contemporary books which he set before his hearers.[2]

The truth is, however unwilling his victims may have been to admit it, that his attack was only too well timed. The men of creative power, who had ennobled English book production during the second quarter of the nineteenth century, had passed away, and books were being thrown together instead of being designed as formerly. The tradition of excellence in English bookmaking still held sway over the public, and, as their books sold, most producers saw no reason to disturb themselves. What to them was progress in other lands, or the claims of a future that could not be enforced? But after Mr. Stevens's attack they could at least no longer plead ignorance of their faults. It is certain that an improvement soon began, which culminated in the present great era of book design throughout the English world. If the famous bookseller's address were not the cause of the change, it at least marked a turning point, and it deserves to be studied as one of the historic documents of modern printing. It is more than this, however; it is a piece of creative criticism, and though teaching not by example but by contraries, it forms one of the best existing brief compends of what a well-made book must be.

The critic of books as they were made a generation ago begins with the assertion of a truth that cannot be too often repeated: "The manufacture of a beautiful and durable book costs little if anything more than that of a clumsy and unsightly one." He adds that once a handsome book and a new English book were synonymous terms, but that now the production of really fine books is becoming one of England's lost arts. He indulges in a fling at "the efforts of certain recent printers to retrieve this decadence by throwing on to the already overburdened trade several big, heavy, and voluminous works of standard authors termed 'éditions de luxe.'" He assures his hearers that his judgments were not formed on the spur of the moment, but were based partly on long personal observations—Stevens was the author of that widely influential piece of selective bibliography, "My English Library," London, 1853—and on the results of the international exhibitions since 1851, especially those of Vienna (1874), Philadelphia (1876), and Paris (1878), in the last of which he was a juror. His conclusion is "that the present new English, Scotch, and Irish books, of a given size and price, are not of the average quality of high art and skill in manufacture that is found in some other countries." He reminds his hearers that "it is no excuse to say that the rapidity of production has been largely increased. That amounts merely to confessing that we are now consuming two bad books in the place of one good one."

Mr. Stevens now comes to the direct question: Who spoils our new English books? He answers it by naming not less than ten parties concerned: (1) the author, (2) the publisher, (3) the printer, (4) the reader, (5) the compositor, (6) the pressman or machinist, (7) the papermaker, (8) the ink maker, (9) the bookbinder, and (10), last but not least, the consumer. There is no question of honesty or dishonesty, he says, but there is a painful lack of harmony, the bungling work of one or the clumsy manipulation of another often defeating the combined excellence of all the rest. The cure he foresees in the establishment of a school of typography, in which every disciple of these ten tribes shall study a recognized grammar of book manufacture based on the authority of the best examples.

He now returns to the charge and pays his respects to each member of the "ten tribes" in turn. The author's offense is found to consist largely of ignorant meddling. The publisher is too often ignorant, fussy, unskilled, pedantic, shiftless, and money-seeking, willing to make books unsightly if their cheapness will sell them. The printer is the scapegoat, and many books are spoiled in spite of his efforts, while he gets all the blame. But he is apt to have faults of his own, the worst of which is a failure in the careful design of the books intrusted to him. "It was not so," says Mr. Stevens, "with our good old friends William Pickering and Charles Whittingham, publisher and printer, working for many years harmoniously together. It was their custom, as both used repeatedly to tell us, to each first sit upon every new book and painfully hammer out in his own mind its ideal form and proportions. Then two Sundays at least were required to compare notes in the little summer house in Mr. Whittingham's garden at Chiswick, or in the after-dinner sanctuary, to settle the shape and dress of their forthcoming 'friend of man.' It was amusing as well as instructive to see each of them, when they met, pull from his bulging side pocket well-worn title-pages and sample leaves for discussion and consideration. When they agreed, perfection was at hand, and the 'copy' went forward to the compositors, but not till then. The results, to this day, are seen in all the books bearing the imprint of William Pickering, nearly all of which bear also evidence that they came from the 'Chiswick Press.'"

The reader, Mr. Stevens holds to be, under the printer, the real man of responsibility; but he too is often hampered by want of plan and due knowledge of the proportions of the book that he is handling. He also should go to the school of typography, and the readers of different offices should learn to agree. The compositor is pronounced "a little person of great consequence." His moral responsibility is not great, but too much is often thrust upon him; in fact he is, in many cases, the real maker of the book. "He ought to have a chance at the school of typography, and be better instructed in his own business, and be taught not to assume the business of any other sinner joined with him in the manufacture of books." Between the compositor and the pressman is a long road in which many a book is spoiled, but the responsibility is hard to place. Few people have any idea what constitute the essentials of a book's form and proportions. Yet our old standards, in manuscript and print, demand "that the length of a printed page should have relation to its width, and that the top should not exceed half the bottom margin, and that the front should be double the back margin."

The papermaker comes in for a large share of blame, but the remedy lies only in the hands of the consumer, who must insist on receiving good and durable paper. "The ink-maker is a sinner of the first magnitude." The first printing inks are still bright, clean, and beautiful after four hundred years; but who will give any such warrant to even the best inks of the present day? Mr. Stevens pronounces the sallow inks of our day as offensive to sight as they are to smell. The bookbinder is adjudged equal in mischief to any other of the ten sinners, and the rest are called upon to combine to prevent their books from being spoiled in these last hands.

The consumer, after all, is the person most to blame, for he has the power to control all the rest. Or, in the critic's closing words: "Many of our new books are unnecessarily spoiled, and it matters little whether this or that fault be laid to this or that sinner. The publisher, the printer, or the binder may sometimes, nay, often does, if he can, shift the burden of his sins to the shoulders of his neighbor, but all the faults finally will come back on the consumer if he tolerates this adulteration longer."

The great constructive feature of Mr. Stevens's address, which is one that brings it absolutely up to date, is his call for a school of typography, which shall teach a recognized grammar of book manufacture, especially printing, a grammar as standard as Lindley Murray's. He believes that the art of bookmaking cannot be held to the practice of the laws of proportion, taste, and workmanship, which were settled once for all in the age of the scribes and the first printers, without the existence and pressure of some recognized authority. Such an authority, he holds, would be furnished by a school of typography. This, as we interpret it, would be not necessarily a school for journeymen, but a school for those who are to assume the responsibility too often thrown upon the journeymen, the masters of book production. With a large annual output of books taken up by a public none too deeply versed in the constituents of a well-made book, there would seem to be much hope for printing as an art from the existence of such an institution, which would be critical in the interest of sound construction, and one might well wish that the course in printing recently established at Harvard might at some time be associated with the name of its prophet of a generation ago, Henry Stevens of Vermont.


BOOKS AS A LIBRARIAN WOULD LIKE THEM

CH9

HE librarian is in a position more than any one else to know the disabilities of books. The author is interested in his fame and his emoluments, the publisher in his reputation and his profits. To each of these parties the sales are the chief test. But the librarian's interest in the book begins after the sale, and it continues through the entire course of the book's natural life. His interest, moreover, is all-round; he is concerned with the book's excellence in all respects, intellectual, esthetic, and physical. He is the one who has to live with it, literally to keep house with it; and his reputation is in a way involved with its character. He may, therefore, be allowed for once to have his say as to how he would like to have books made.

If a book is worth writing at all, it is worth writing three times: first to put down the author's ideas, secondly to condense their expression into the smallest possible compass, and thirdly so to arrange them that they shall be most easily taken into the mind, putting them not necessarily into logical order, but into psychological order. If the author will do this and can add the touch of genius, or—shall we say?—can suffuse his work with the quality of genius, then he has made an addition to literature. That, among all the books which the librarian has to care for, he finds so few that he can call additions to literature is one of his grievances. The three processes may, indeed, by a practiced hand be performed as one. The librarian is only anxious that they be performed and that he have the benefit.

With the publisher the librarian feels that he can speak still more bluntly than with the author, for it is against the publisher that the librarian cherishes one of his greatest grievances, the necessity of supplying four times the amount of storage room that ought to be required. I have before me two books, one larger than the other in every way and four times as thick. Yet the smaller book is printed in larger type, has twice as many words on a page, and has twice as many pages. This is, of course, an exceptional contrast, but a difference of four times between the actual and the possible is by no means unusual. When one considers that in most of our libraries it costs, all told, a dollar to shelve a volume, one realizes that the librarian has against the publisher a grievance that can be put into the language of commerce. If every book is occupying a dollar's worth of space, which ought to accommodate three others, then, gentlemen publishers, in swelling your books to catch the public eye, you have taken from us far more than you put into your own pockets from your sales to us. You have made our book storage four times as costly and unwieldy as it ought to be; but you have done worse than this, you have sold us perishable instead of durable goods. You have cheapened every element of the book—paper, ink, and binding—so that, while we begin the twentieth century with some books on our shelves that are over four hundred years old and some that are less than one, the only books among them that have any chance of seeing the twenty-first century are those that will then be five hundred years old; the books that might have been a century old will then, like their makers, be dust. It seems to the librarian that you, who have taken it upon yourselves to direct the service to be rendered to men by the "art preservative of all arts," have assumed very lightly your responsibility for the future's knowledge of our time. You may and do answer that, as the records begin to perish, the most important of them will be reprinted, and the world will be the better off for the loss of the rest. To this it may be rejoined that you give the distant future no chance to revise the judgments of a rather near future, and that vast quantities of material which would be read with eagerness by future generations and which would be carefully preserved if it were durable, will not be reprinted, whatever its value. We may be sure that the daily papers of the present year will never be reprinted; the world of the future will be too busy, not to speak of the cost; yet what a series of human documents will disappear in their destruction! If a part of the professional obligation which you assumed in making yourselves responsible for the issues of the press is to transmit the record of this generation to later time, then it seems to me that you have in great measure betrayed your trust and have so far brought to naught the labors of your comrade, the librarian, in the conservation of literature. Also you compel him to pay for unnecessary rebindings which can hardly be made, so poor is the stock you furnish the binder; yet on this point you have shown some indications of a change of heart, and I will pass it over. Perhaps you have finally come to realize that every cent paid for rebinding is taken out of your gross receipts. I will not speak of the books that you ought never to have published, the books that are not books; most of these the librarian can avoid buying, but sometimes a book is just "ower gude for banning," and he has to take it and catalogue it and store it, and take account of it and rearrange it, and, after all, get scolded by his authorities or ridiculed by the public for housing so much rubbish. The author is responsible with you here, but your own individual responsibility is enough for any shoulders to bear.

To the printer the librarian would say: since wishing is easy, let us imagine that what ought always to happen is happening regularly instead of rarely, namely, that the author produces a book worth printing and that the publisher leaves you free to put it into a worthy form. This is the opportunity that you have always been looking for. How are you going to meet it? Do you know all the elements that you deal with and can you handle them with a sure touch practically and esthetically? If so, you will not need any hints from the librarian, and he will order your book "sight unseen." But still, among the good and right ways of making books, there may be some that he prefers, and he will ask you, when you are making books for him and not for private buyers, at least to give his preferences a hearing. He wants his books no bigger physically than they need be, and yet he would like to have them of a convenient height, from seven to nine inches. He would rather have their expansion in height and width and not in thickness, for the former dimensions up to ten and a half inches by eight mean no increased demand upon shelf room, while the thickness of every leaf is taken out of his library's capacity. He would like to have no wasteful margins and no extreme in the size of type. If it is too large, the book takes up too much room; if it is too small, his readers will ruin their eyes over it or, what is more likely, refuse to read it and so make its possession a useless expense. For the sake of rapid reading he would like to have every wide page printed in columns. For the same reason he would like to have every possible help given to the eye in the way of paragraphs, headlines, and variation of type, so far as it can be given in consonance with the esthetic rights of the book. With these points observed, and the book printed on paper as thin and as light in weight as can be conveniently used and is consistent with opacity and strength, with clear type, clear and durable ink, and good presswork, the printer will have done his part, and a book will go to the binder that is worthy of his best treatment.

What that treatment is the binder knows better than I can tell him. When he has applied it, the book will come out of his hands at once solid and flexible; unmutilated, either on the outer edges where mutilation can be seen, or at the back where it cannot be seen, but where it nevertheless hurts the integrity of the book; covered with honest boards that will stand use, and clad with a material, cloth or leather, that is both strong to resist wear and also contains within itself no seeds of deterioration. Besides this let it have a character, however unobtrusive, befitting the contents of the book, and the binder will have paid his full debt to the present and the future.

While the librarian's ideals of bookmaking are not the only ones, they are in harmony with the best, and there cannot be progress in bookmaking without approaching his ideals. He is, therefore, by his very office committed to every undertaking for the improvement of the book, and because of the efforts of librarians and other booklovers there is ground for belief that the books of the present decade will be better than those of the last.


THE BOOK BEAUTIFUL

CH10

E who use books every day as tools of trade or sources of inspiration are apt to overlook the fact that the book, on its material side, is an art object. Not, indeed, that it ranks with the products of poetry, painting, sculpture, and other arts of the first grade; but it has a claim to our consideration on the level of the minor arts, along with jewelry, pottery, tapestry, and metal work. Moreover, its intimate association with literature, of which it is the visible setting, gives it a charm that, while often only reflected, may also be contributory, heightening the beauty that it enshrines.

Using the word beauty for the result of artistic mastery, we may say that in the other arts beauty is the controlling factor in price, but in the book this is the case only exceptionally. As a consequence beautiful books are more accessible for purchase or observation than any other equally beautiful objects. For the price of a single very beautiful rug one can obtain a small library of the choicest books. Except in the case of certain masterpieces of the earliest printing, in which rarity is joined to beauty, high prices for books have nothing to do with their artistic quality. Even for incunabula one need pay only as many dollars as for tapestries of the same grade one would have to pay thousands. In book collecting, therefore, a shallow purse is not a bar to achievement, and in our day of free libraries one may make good progress in the knowledge and enjoyment of beautiful books without any expense at all.

Public taste is probably as advanced in the appreciation of the book beautiful as of any other branch of art, but it is active rather than enlightened. This activity is a good sign, for it represents the first stage in comprehension; the next is the consciousness that there is more in the subject than had been realized; the third is appreciation. The present chapter is addressed to those—and they are many—who are in the second stage. The first piece of advice to those who seek acquaintance with the book beautiful is: Surround yourself with books that the best judges you know call beautiful; inspect them, handle them; cultivate them as you would friends. It will not be long before most other books begin to annoy you, though at first you cannot tell why. Then specific differences one after another will stand out, until at last you come to know something of the various elements of the book, their possibilities of beauty or ugliness, and their relations one to another. No one should feel ashamed if this process takes a long time—is indeed endless. William Morris pleaded to having sinned in the days of ignorance, even after he had begun to make books. So wide is the field and so many and subtle are the possible combinations that all who set out to know books must expect, like the late John Richard Green, to "die learning." But the learning is so delightful and the company into which it brings us is so agreeable that we have no cause to regret our lifelong apprenticeship.

The first of all the qualities of the book beautiful is fitness. It must be adapted to the literature which it contains, otherwise it will present a contradiction. Imagine a "Little Classic" Josephus or a folio Keats. The literature must also be worthy of a beautiful setting, else the book will involve an absurdity. Have we not all seen presentation copies of government documents which gave us a shock when we passed from the elegant outside to the commonplace inside? But the ideal book will go beyond mere fitness; it will be both an interpretation of its contents and an offering of homage to its worth. The beauty of the whole involves perfect balance as well as beauty of the parts. No one must take precedence of the rest, but there must be such a perfect harmony that we shall think first of the total effect and only afterwards of the separate elements that combine to produce it. This greatly extends our problem, but also our delight in its happy solutions.

The discerning reader has probably noticed that we have already smuggled into our introduction the notion that the book beautiful is a printed book; and, broadly speaking, so it must be at the present time. But we should not forget that, while the printed book has charms and laws of its own, the book was originally written by hand and in this form was developed to a higher pitch of beauty than the printed book has ever attained. As Ruskin says, "A well-written book is as much pleasanter and more beautiful than a printed book as a picture is than an engraving." Calligraphy and illumination are to-day, if not lost arts, at best but faint echoes of their former greatness. They represent a field of artistic effort in which many persons of real ability might attain far greater distinction and emolument than in the overcrowded ordinary fields of art. Printing itself would greatly benefit from a flourishing development of original bookmaking, gaining just that stimulus on the art side that it needs to counterbalance the pressure of commercialism. At present, however, we shall commit no injustice if, while remembering its more perfect original, we accept the printed book as the representative of the book beautiful; but, as a matter of fact, most that we shall have to say of it will apply with little change to the manuscript book.

A final point by way of preface is the relation of the book beautiful to the well-made book. The two are not identical. A book may be legible, strong, and durable, yet ill-proportioned and clumsy, ugly in every detail. On the other hand, the book beautiful must be well made, else it will not keep its beauty. The point where the two demands tend most to conflict is at the hinge of the cover, where strength calls for thickness of leather and beauty for thinness. The skill of the good binder is shown in harmonizing these demands when he shaves the under side of the leather for the joint. Let us now take up the elements of the book one by one and consider their relations to beauty.

To one who never had seen a book before it would seem, as it stands on the shelf or lies on the table, a curious rectangular block; and such it is in its origin, being derived from the Roman codex, which was a block of wood split into thin layers. When closed, therefore, the book must have the seeming solidity of a block; but open it and a totally new character appears. It is now a bundle of thin leaves, and its beauty no longer consists in its solidity and squareness, but in the opposite qualities of easy and complete opening, and flowing curves. This inner contradiction, so far from making the book a compromise and a failure, is one of the greatest sources of its charm, for each condition must be met as if the other did not exist, and when both are so met, we derive the same satisfaction as from any other combination of strength and grace, such as Schiller celebrates in his "Song of the Bell."

The book therefore consists of a stiff cover joined by a flexible back—in the book beautiful a tight back—and inclosing highly flexible leaves. The substance of the board is not visible, being covered with an ornamental material, either cloth or leather, but it should be strong and tough and in thickness proportioned to the size of the volume. In very recent years we have available for book coverings really beautiful cloths, which are also more durable than all but the best leathers; but we have a right to claim for the book beautiful a covering of leather, and full leather, not merely a back and hinges. We have a wide range of beauty in leathers, from the old ivory of parchment—when it has had a few centuries in which to ripen its color—to the sensuous richness of calf and the splendor of crushed levant. The nature of the book must decide, if the choice is yet to be made. But, when the book has been covered with appropriate leather so deftly that the leather seems "grown around the board," and has been lettered on the back—a necessary addition giving a touch of ornament—we are brought up against the hard fact that, unless the decorator is very skillful indeed—a true artist as well as a deft workman—he cannot add another touch to the book without lessening its beauty. The least obtrusive addition will be blind tooling, or, as in so many old books, stamping, which may emphasize the depth of color in the leather. The next step in the direction of ornament is gilding, the next inlaying. In the older books we find metal clasps and corners, which have great decorative possibilities; but these, like precious stones, have disappeared from book ornamentation in modern times before the combined inroad of the democratic and the classic spirit.

Having once turned back the cover, our interest soon forsakes it for the pages inclosed by it. The first of these is the page opposite the inside of the cover; obviously it should be of the same or, at least, of a similar material to the body of the book. But the inside of the cover is open to two treatments; it may bear the material either of the outer covering or of the pages within. So it may display, for instance, a beautiful panel of leather—doublure—or it may share with the next page a decorative lining paper; but that next page should never be of leather, for it is the first page of the book.

As regards book papers, we are to-day in a more fortunate position than we were even a few years ago; for we now can obtain, and at no excessive cost, papers as durable as those employed by the earliest printers. It is needless to say that these are relatively rough papers. They represent one esthetic advance in papermaking since the earliest days in that they are not all dead white. Some of the books of the first age of printing still present to the eye very nearly the blackest black on the whitest white. But, while this effect is strong and brilliant, it is not the most pleasing. The result most agreeable to the eye still demands black or possibly a dark blue ink, but the white of the paper should be softened. Whether we should have made this discovery of our own wit no one can tell; but it was revealed to us by the darkening of most papers under the touch of time. Shakespeare forebodes this yellowing of his pages; but what was then thought of as a misfortune has since been accepted as an element of beauty, and now book papers are regularly made "antique" as well as "white." Even white does not please us unless it inclines to creamy yellow rather than to blue. But here, as everywhere, it is easy to overstep the bounds of moderation and turn excess into a defect. The paper of the book beautiful will not attract attention; we shall not see it until our second look at the page. The paper must not be too thick for the size of the book, else the volume will not open well, and its pages, instead of having a flowing character, will be stiff and hard.

The sewing of the book is not really in evidence, except indirectly. Upon the sewing and gluing, after the paper, depends the flexibility of the book; but the sewing in most early books shows in the raised bands across the back, which are due to the primitive and preferable stitch. It may also show in some early and much modern work in saw-marks at the inner fold when the book is spread wide open; but no such book can figure as a book beautiful. The head band is in primitive books a part of the sewing, though in all modern books, except those that represent a revival of medieval methods, it is something bought by the yard and stuck in without any structural connection with the rest of the book.

It is the page and not the cover that controls the proportions of the book, as the living nautilus controls its inclosing shell. The range in the size of books is very great—from the "fly's-eye Dante" to "Audubon's Birds"—but the range in proportion within the limits of beauty is astonishingly small, a difference in the relation of the width of the page to its height between about sixty and seventy-five per cent. If the width is diminished to nearer one-half the height, the page becomes too narrow for beauty, besides making books of moderate size too narrow to open well. On the other hand, if the width is much more than three-quarters of the height, the page offends by looking too square. In the so-called "printer's oblong," formed by taking twice the width for the diagonal, the width is just under fifty-eight per cent of the height, and this is the limit of stately slenderness in a volume. As we go much over sixty per cent, the book loses in grace until we approach seventy-five per cent, when a new quality appears, which characterizes the quarto, not so much beauty, perhaps, except in small sizes, as a certain attractiveness, like that of a freight boat, which sets off the finer lines of its more elegant associates. A really square book would be a triumph of ugliness. Oblong books also rule themselves out of our category. A book has still a third element in its proportions, thickness. A very thin book may be beautiful, but a book so thick as to be chunky or squat is as lacking in elegance as the words we apply to it. To err on the side of thickness is easy; to err on the side of thinness is hard, since even a broadside may be a thing of beauty.

We now come to the type-page, of which the paper is only the carrier and framework. This should have, as nearly as possible, the proportion of the paper—really it is the type that should control the paper—and the two should obviously belong together. The margins need not be extremely large for beauty; an amount of surface equal to that occupied by the type is ample. There was once a craze for broad margins and even for "large-paper" copies, in which the type was lost in an expanse of margin; but book designers have come to realize that the proportion of white to black on a page can as easily be too great as too small. Far more important to the beauty of a page than the extent of the margin are its proportions. The eye demands that the upper margin of a printed page or a framed engraving shall be narrower than the lower, but here the kinship of page to picture ceases. The picture is seen alone, but the printed page is one of a pair and makes with its mate a double diagram. This consists of two panels of black set between two outer columns of white and separated by a column of white. Now if the outer and inner margins of a page are equal, the inner column of the complete figure will be twice as wide as the outer. The inner margin of the page should therefore be half (or, to allow for the sewing and the curve of the leaf, a little more than half) the width of the outer. Then, when we open the book, we shall see three columns of equal width. The type and paper pages, being of the same shape, should as a rule be set on a common diagonal from the inner upper corner to the outer lower corner. This arrangement will give the same proportion between the top and bottom margins as was assigned to the inner and outer. It is by attention to this detail that one of the greatest charms in the design of the book may be attained.

We saw that the shape of the book is a rectangle, and this would naturally be so if there were no other reason for it than because the smallest factor of the book, the type, is in the cross-section of its body a rectangle. The printed page is really built up of tiny invisible rectangles, which thus determine the shape of the paper page and of the cover. A page may be beautiful from its paper, its proportions, its color effects, even if it is not legible; but the book beautiful, really to satisfy us, must neither strain the eye with too small type nor offend it with fantastic departures from the normal. The size of the type must not be out of proportion to that of the page or the column; for two or more columns are not barred from the book beautiful. The letters must be beautiful individually and beautiful in combination. It has been remarked that while roman capitals are superb in combination, black-letter capitals are incapable of team play, being, when grouped, neither legible nor beautiful. There has been a recent movement in the direction of legibility that has militated against beauty of type, and that is the enlarging of the body of the ordinary lowercase letters at the expense of its limbs, the ascenders and descenders, especially the latter. The eye takes little account of descenders in reading, because it runs along a line just below the tops of the ordinary letters, about at the bar of the small e; nevertheless, to one who has learned to appreciate beauty in type design there is something distressing in the atrophied or distorted body of the g in so many modern types and the stunted p's and q's—which the designer clearly did not mind! The ascenders sometimes fare nearly as badly. Now types of this compressed character really call for leading, or separation of the lines; and when this has been done, the blank spaces thus created might better have been occupied by the tops and bottoms of unleaded lines containing letters of normal length and height. Too much leading, like too wide margins, dazzles and offends the eye with its excess of white. The typesetting machines have also militated against beauty by requiring that every letter shall stand within the space of its own feet or shoulders. Thus the lowercase f and y and the uppercase Q are shorn of their due proportions. These are points that most readers do not notice, but they are essential, for the type of the book beautiful must not be deformed by expediency. On the other hand, it need not be unusual; if it is, it must be exceptionally fine to pass muster at all. The two extremes of standard roman type, Caslon and Bodoni, are handsome enough for any book of prose. One may go farther in either direction, but at one's risk. For poetry, Cloister Oldstyle offers a safe norm, from which any wide departure must have a correspondingly strong artistic warrant. All these three types are beautiful, in their letters themselves, and in the combinations of their letters into lines, paragraphs, and pages. Beautiful typography is the very foundation of the book beautiful.

But beautiful typography involves other elements than the cut of the type itself. The proofreading must be trained and consistent, standing for much more than the mere correction of errors. The presswork must be strong and even. The justification must be individual for each line, and not according to a fixed scale as in machine setting; even when we hold the page upside down, we must not be able to detect any streamlets of white slanting across the page. Moreover, if the page is leaded, the spacing must be wider in proportion, so that the color picture of the rectangle of type shall be even and not form a zebra of black and white stripes. It is hardly necessary to say that the registration must be true, so that the lines of the two pages on the same leaf shall show accurately back to back when one holds the page to the light. Minor elements of the page may contribute beauty or ugliness according to their handling: the headline and page number, their character and position; notes marginal or indented, footnotes; chapter headings and initials; catch-words; borders, head and tail pieces, vignettes, ornamental rules. Even the spacing of initials is a task for the skilled craftsman. Some printers go so far as to miter or shave the type-body of initials to make them, when printed, seem to cling more closely to the following text. Indenting, above all in poetry, is a feature strongly affecting the beauty of the page. Not too many words may be divided between lines; otherwise the line endings will bristle with hyphens. A paragraph should not end at the bottom of a page nor begin too near it, neither should a final page contain too little nor be completely full. Minor parts of the book, the half-title, the dedication page, the table of contents, the preface, the index, present so many opportunities to make or mar the whole. Especially is this true of the title-page. This the earliest books did not have, and many a modern printer, confronted with a piece of refractory title copy, must have sighed for the good old days of the colophon. Whole books have been written on the title-page; it must suffice here to say that each represents a new problem, a triumphant solution of which gives the booklover as much pleasure to contemplate as any other single triumph of the volume.

But what of color—splendid initials in red, blue, or green, rubricated headings, lines, or paragraphs? It is all a question of propriety, literary and artistic. The same principle holds as in decoration of binding. A beautiful black and white page is so beautiful that he who would improve it by color must be sure of his touch. The beauty of the result and never the beauty of the means by itself must be the test.

But books are not always composed of text alone. We need not consider diagrams, which hardly concern the book beautiful, except to say that, being composed of lines, they are often really more decorative than illustrations fondly supposed to be artistic. The fact that an engraving is beautiful is no proof that it will contribute beauty to a book; it may only make an esthetic mess of the text and itself. As types are composed of firm black lines, only fairly strong black-line engravings have any artistic right in the book. This dictum, however, would rule out so many pictures enjoyed by the reader that he may well plead for a less sweeping ban; so, as a concession to weakness, we may allow white-line engravings and half-tones if they are printed apart from the text and separated from it, either by being placed at the end of the book or by having a sheet of opaque paper dividing each from the text. In this case the legend of the picture should face it so that the reader will have no occasion to look beyond the two pages when he has them before him. The printers of the sixteenth century, especially the Dutch, did not hesitate to send their pages through two presses, one the typographic press, and the other the roller press for copper-plate engravings. The results give us perhaps the best example that we have of things beautiful in themselves but unlovely in combination. As in the use of other ornamental features, there are no bounds to the use of illustration except that of fitness.

We have spoken of margins from the point of view of the page; from that of the closed book they appear as edges, and here they present several problems in the design of the book beautiful. If the book is designed correctly from the beginning, the margins will be of just the right width and the edges cannot be trimmed without making them too narrow. Besides, the untrimmed edges are witnesses to the integrity of the book; if any exception may be made, it will be in the case of the top margin, which may be gilded both for beauty and to make easy the removal of dust. But the top should be rather shaved than trimmed, so that the margin may not be visibly reduced. The gilding of all the edges, or "full gilt," is hardly appropriate to the book beautiful, though it may be allowed in devotional books, especially those in limp binding, and its effect may there be heightened by laying the gilt on red or some other color. Edges may be goffered, that is, decorated with incised or burnt lines, though the result, like tattooing, is more curious than ornamental. The edges may even be made to receive pictures, but here again the effect smacks of the barbaric.

We have now gone over our subject in the large. To pursue it with all possible degrees of minuteness would require volumes. William Morris, for instance, discusses the proper shape for the dot of the i; and even the size of the dot and its place above the letter are matters on which men hold warring opinions. We have not even raised the question of laid or wove paper, nor of the intermixture of different series or sizes of types. In short, every phase of the subject bristles with moot points, the settlement of one of which in a given way may determine the settlement of a score of others.

But what is the use to the public of this knowledge and enjoyment of ours? Is it not after all a fruitless piece of self-indulgence? Surely, if bookmaking is one of the minor arts, then the private knowledge and enjoyment of its products is an element in the culture of the community. But it is more than that; it is both a pledge and a stimulus to excellence in future production. Artists in all fields are popularly stigmatized as a testy lot—irritabile genus—but their techiness does not necessarily mean opposition to criticism, but only to uninformed and unappreciative criticism, especially if it be cocksure and blatant. There is nothing that the true artist craves so much—not even praise—as understanding of his work and the welcome that awaits his work in hand from the lips of "those who know." Thus those who appreciate and welcome the book beautiful, by their encouragement help to make it more beautiful, and so by head and heart, if not by hand, they share in the artist's creative effort. Also, by thus promoting beauty in books, they discourage ugliness in books, narrowing the public that will accept ugly books and lessening the degree of ugliness that even this public will endure. Finally, it seems no mere fancy to hold that by creating the book beautiful as the setting of the noblest literature, we are rendering that literature itself a service in the eyes of others through the costly tribute that we pay to the worth of the jewel itself.