Kind of training in composition to be given students of journalism

Those who turn to journalism naturally care for writing, but in an art to "care" is little and most have never had the personal environment, the training, or the personal command of English to enable them to do more than write a stiff prose with a narrow vocabulary and no sense of style. Even those who have some such capacity are hampered by the family heritage already outlined. College writing is in the same condition; but the average college man is not expecting to earn his living by his typewriter. In order to receive a minimum capacity in writing enough to pass, every year of study for journalism must have a writing course and the technical work must run to constant writing. From start to finish there must be patient, individual correction. The use of the typewriter must be made obligatory. Rigid discipline must deal with errors in spelling, grammar, the choice of words and phrases. Previous college training in composition must in general be revised and made over to secure directness and simplicity. At the end, the utmost that can be gained for nineteen out of twenty is some facility, a little sense of style and diction, and copy that will be above the average of the newspaper and not much above that. Examine the writing in the newspapers issued by some schools and the work in schools that do not, and a distressingly large portion is either dull or "smart," the last, worst fault of the two.

Effective training in reporting must be given in large urban centers

Reporting is the first use to which writing is put and through which the writer is trained. For this, abundant material is indispensable, as much as clinical material for a medical school. As the medical schools gravitate to cities, and the rural institutions flicker out one by one, so in the end the effectively trained reporter will gravitate to a large city. Towns of under 20,000 population furnish a very tame sort of reporting, and those who get this training in them find reporting is under new conditions in a great metropolis. In such a place the peril is that routine news will take too much of the precious time for training the reporter and the demands of academic hours will interfere with sharing in the best of big stories.

Aims in teaching the art of reporting

Routine is the curse of the newspaper, and it is at its worst in reporting. In its face the four hard things to get are the combination of the vivid, the accurate, and the informed and the condensed story. Equipped newspapers of high standards like the New York World require recourse to reference books, the "morgue," and the files in every story where details can be added to the day's digging in that particular news vein. Condensation comes next. The young cub reporter generally shuns both. He hates to look up his subject. He spreads himself like a sitting hen over one egg. Both must be required for efficient training. Compression it is difficult to enforce in a school where paper bills are small or do not exist and the space pressure of the large daily is absent. A number of dailies of large circulation are cultivating very close handling of news and space for feature and woman stuff with very great profit, and the schools give too little attention to this new phase of the newspaper. In all papers, the old tendency to print anything that came by wire is gone and mere "news" has not the place it once had. In particular, local news was cut down one half in a majority of dailies in cities of 250,000 and over from August, 1914, to the close of the war. The small daily in places of less than 50,000 and weeklies did not do this, which is one reason why great tracts of the United States were not ready for war when it came. Woe to the land whose watchmen sleep!

The teaching of copy-editing

Copy-editing is the next task in the training of the coming newspaper man. On the small daily and weekly, there is little of this, but it is practiced on the metropolitan daily. There ten to twelve men are needed, doing nothing else but editing copy. In the office, two or three years are needed to bring a man to this work. No school can teach this unless its men give at least a full day to editing a flood of copy that will fill a 12 to 16 page newspaper. Where the work of the students runs day by day on the copy of one of the lesser dailies, editing for that purpose is secured, but not the intensive training needed to handle the copy-desk requirements of newspapers in a city of 1,000,000 population or more in its urban ring. Success in this field is proved when men go direct from the classroom to such a desk. This carries with it tuition in heads for all needs, make-up, and the close editing of special articles, features, and night Associated Press copy.

A liberal curriculum must be part of training for journalism

Newspaper training will always deal also with subjects and needs a course containing a larger proportion of the studies usually taught in college or offered in its curriculum. Medicine requires the same chemistry, organic and inorganic, the same physics, and the same elementary biology as our college courses cover; these sciences are more or less like a Mother Hubbard, no very close fit and concealing more than is revealed. Johns Hopkins has been able at this point to apply tests, personal and particular, gauging both teacher and taught, more searching than are elsewhere required. The fruits abundantly justify this course, and in time some school of journalism will apply like tests to history,—ancient, medieval, and modern,—political economy, political science, and the modern languages, which are the basis of its work. The practical difficulty is that it is far easier to test the three sciences just mentioned than history, politics, and economics. No one will seriously assert that these are as rigorously taught as chemistry, physics, and biology. The personal equation of the teacher counts for more, it is both easier and more tempting to inject social theories, not yet tested by current facts, than in science. Sciolism is less easily detected in courses which deal with the humanitarian held than in science, but it is not less perilous and it is not less possible to apply the same experimental tests as in the scientific laboratory. He is blind, however, who does not see that much advance in the current teaching at any time of history, politics, and economics has had its experimental tests as complete and as convincing as in any laboratory, which certain teachers wholly refuse to accept—sometimes because they are behind the times, sometimes because they are before the times; sometimes they are in no time whatever but the fool time of vain imaginings that somewhere, somewhen, and somehow there is a place where human desires are stronger than the inevitable laws which guide and guard the physics, the chemistry, and the biology of social bodies.

Social sciences must be related to life

A notable difference exists between the views of law taught and discussed in a law school and in a school of political science. The medical lectures preserve a sobriety in discussing sundry biological problems not always present in advanced courses of biology. Both lecturers, in both instances, are scientific men, both are faithful to the truths of science, but as a distinguished economist, who in his early years had been accused of being an advanced socialist, said, after he had won a comfortable fortune by judicious investments in business, banking, and realty, to a friend of earlier and far-distant years: "My principles remain exactly the same, but, I admit, my point of view has changed." There is not one biology of the medical school, another of the biological laboratory. Neither does the body of law differ in a law school or in a school of political science. The principles remain exactly the same. Of necessity, however, the point of view has changed and treatment has changed with it. So has responsibility.

The subject offers some difficulties. The analogy is not at all points exact. Medicine and law have a definite body of doctrine. Schools of biology and political science have not, but granting all this, it still remains true that exactly as the law student and the medical student must have what is defined, established, and unmistakable in the world of law and of life, so the student looking to journalism needs and must have what is defined, established, and unmistakable in economics and political science. Here, again, no one will pretend that the usual college course in either of these branches is taught with the same determination to keep within the same metes and bounds of recorded, tested, and ascertained facts as is true of courses in physics, chemistry, and biology. The boundary marked is less distinct. The periodic law by which the atomic values of elements are established is more definite than the periodic law under which wealth is distributed through society, though in the end some Mendelléeff will record the periodic law of social elements in their composition and action. Research is needed and must be free. Theory and speculation are as necessary to secure an experiment and observation. The principle is clear, however, that the student who is to make professional use of a topic needs to have a definite and established instruction, not required in one to whom topic is incidental. The medical student or law student who has a new view of economic results or a new theory of the cause and purpose of our judicial and constitutional system as organized to protect the few against the many will work this off in the school of life, and is unaffected in his professional work. The journalist within his first year's work must apply his college economics and political science, and a wrong starting point may have serious consequences to his own career in the end, perhaps to society. Fortunately the work of the journalist so brings him in contact with things as they are, that the body of newspaper writers, taken as a whole, represents the stability of society. The convictions and principles created by their daily work tend this way. The labor union has few illusions to the reporter, and it was the editorial writers of the land who carried the gold standard in 1896, when many a publisher was hazy and scary. The causes of crime grow pretty clear to a police reporter, and a few assignments in which a newspaper man sees a riot convinces him of the value of public order, rigidly enforced. None the less, the reporter should start right on these sciences, basic in his calling; in the end, as the medical school has steadied the college teaching of chemistry and biology, so the school of journalism, the school of business, and the school of railroad practice et al will steady economics and political science. But the duty of the college and university remains clear, to be as watchful that the sciences of social action and reaction shall be taught with the same adherence to the established and the same responsibility to their professional use as the sciences of physical, chemical, and biological action and reaction.

Especially adapted content in social sciences to meet professional needs

The college studies needed as preparation for journalism call for a special proficiency and content as much as for a professional viewpoint. The journalist makes precisely the same use of his fundamental studies as does the medical student of his. If a future lawyer neglects his chemistry and biology, it is of little moment. He can get up what he needs of a case. A medical student who neglects these studies will find that the best schools bar him. In time the school of journalism will refuse the college passing mark for admission. The newspaper man almost from the start has to use his economics, his political science, and his history. Elementary economics is in great measure given to theory, though a change has begun. For the journalist, this course needs to be brought in close contact with the actual economic working of society. The theory may be useful to the man who expects in the end to teach economics. It is of next to no value to the writer on public affairs. Of what possible use is it to him to learn the various theoretic explanations of Boehm-Bawerk's cost and value? The newspaper man needs to see these things and be taught them as Bagehot wrote on them and Walker and Sumner taught them.

General science course of inestimable worth to the journalist

In Columbia, this change is already recognized as necessary. So in political science, the actual working of the body politic needs to be taught, and this is too often neglected for explanatory theories and a special interpretation. A single elementary course in chemistry, physics, or biology presupposes two or three more courses which fill out the special opening sketch. Newspaper works requires a general account of science, derided by the scientist who is himself satisfied in his own education with a similar sketch in history. These general science courses are being smuggled in as "history of science," or "scientific nomenclature." Much can be done in a year with such a three-hour course, if the teaching be in exceptional hands; but adequate treatment requires two years of three hours, one on organic and one on inorganic science. The latter should give a view of anthropology and the former dwell on the application of science in modern industry.

In history attention must be focalized on modern movements

College history courses end thirty to fifty years ago. The journalist needs to know closely the last thirty years, at home and abroad. Weeks given to colonial charters in American history are as much waste as to set a law student to a special study of the Year Books of Edward I and II. College students have to put up with a good deal of this kind of waste. If twelve hours can be assigned to history, three should be on the classical period, three introductory to the modern world, three to European history since 1870, and three hours for American history; at least two of these three hours should go to American history since Garfield.

Recent progress in all subjects must be summed up for the student of journalism

The writing course should be used to supplement this by articles on both these fields so that a student will learn the sources of history for the last thirty years, its treaties, its elections, its movements, its statutes, its reference works. He will need all this knowledge as soon as he has to write as a correspondent, a feature writer, or an editor, on the important topics of the day. Statistics need to supplement economics and advanced courses, two, if possible, should give knowledge and method in the approach to new problems in currency, banking, trusts, and unions. At least one general course in philosophy is needed, and Freud is as important for him here as Aristotle. The contact of the newspaper man with book reviewing, book advertising, and the selection of fiction and news in supplements and magazines calls for the "survey course in English literature" and a knowledge of the current movement in letters for thirty years back. In science, in politics, in history, in economics, in philosophy, and in letters, it is indispensable that the young newspaper man should be introduced by lecture, and still more by reading, to the speaking figures of his own day on affairs, political life, letters, the theatre, and art.

The journalist must ever be a student of human affairs

These things are indispensable. The man who knows them can learn to write and edit, but the man who can only write and edit and does not know them will speedily run dry in the newspaper, weekly and monthly. News is today standardized. Each President, each decade, each great war, the Associated Press and City Press Associations cover more completely the current news. Presentation, comment, handling special articles, grow each year more important and more in demand. The price of supplement and magazine articles has trebled in the last twenty years. The newspaper grows more and more to be a platform, particularly the Sunday newspaper and popular magazine. If a man is to be a figure in the day's conflict and on its wider issues, he needs the special training just outlined, and when this outline is begun, he will find the toil of the years in these fields has but begun. About the safe harbors of journalism where men come and go, dealing with the affairs of and ending the ready market of the day, are the reefs strewn with the wrecks of ready and often "brilliant" writers whose few brief years left them empty and adrift, telling all they meet that no man can long earn a fair income and hold his own through the years in journalism.

A school can ameliorate all this by one course which requires much reading of the Bible and Shakespeare, by furnishing in the school library abundant access to the best current prose and verse of the day which will directly appeal to the young reader, since each decade has its new gods in letters, and by selecting teachers for the professional courses who have shown that they can write at least well enough to be paid by newspapers and magazines for their work. The teacher in writing whose work is not salable is not as likely to teach students how to write so that their work can sell as one who has earned his living by selling his stuff.

Talcott Williams
School of Journalism, Columbia University


XXVIII

BUSINESS EDUCATION

Evolution of business education

Business education of collegiate grade is a very recent development. The world's first commercial college was established at Antwerp in 1852, while the forerunner of American institutions of this sort, the Wharton School, was founded in 1881. Others followed in the nineties, but the general establishment of schools of commerce as parts of colleges and universities, as well as the inclusion of business subjects in the curricula of liberal colleges, took place after 1900. This sudden flowering at the top was preceded by a long evolution quite typical of the development of education in all the branches of learning to which institutions devote time because of their cultural or professional worth.

Some practical end and not the desire for abstract knowledge prompted early instruction and stimulated business education as well as education in general through various stages of progress. Of course all education is a process whereby technical operations and abstract truth developed by many generations are systematized, compressed, and imparted to individuals in a relatively short time.

The first stage in the evolution in a given field may be called the apprentice stage. Just as physicians, lawyers, and in fact practitioners in all the professions and crafts trained their assistants in their establishments for the purpose of making them proficient in their daily work, so did merchants at this stage give apprentice training in commercial branches to their employees. Traditional ways of carrying out certain transactions, convenient rules of thumb, and habits of neatness and reliability were passed on in a given establishment. As industry grew and guilds were formed, the training tended to become more standardized and merchants joined in establishing guild schools for their employees. Many such schools were conducted in the various crafts, and their modern counterparts are the well-known vocational or trade schools. This vocational training stage was developed by business men for persons not employed as productive craftsmen but rather as workers in business offices which administered production and directly attended to selling and exchange, and for others looking forward to such employment. At this stage there grew up also private schools, usually conducted by teachers especially proficient in particular lines of service. Thus inventors of shorthand systems, devisers of systems of penmanship, and authors of methods of bookkeeping and accounting set up schools in these specialties. Here we have training outside the business house itself to prepare for participation in business, and the enterprises flourish because there is a demand for the people they train. At this stage rules of thumb are supplanted by systems based on principles, and the way is paved for the technical school stage. The training here is practical, but it is broad and based on scientific knowledge. This stage is not reached in all fields of endeavor, for some stop at the first or the second, while on the other hand the existence of a higher stage of education does not preclude the continuation at the same time of agencies carrying on instruction after the mode of the lower stages. With the rise of the factory system and the extension of capitalistic production and industrial integration in the form of "big business," there came a demand in the business world for men widely informed and thoroughly trained. Not only did men to meet this demand have to have good foundations of general education, but they needed technical preparation in the specialized field of business itself.

Business science is not only applied science, but it is secondary or derived from a number of the fundamental sciences. It draws its principles from the physical sciences of physics, chemistry, geology, and biology; it utilizes the engineering applications of these sciences; it derives valuable information from physiology and psychology, and it makes use of the modern languages. Borrowing from all the pure sciences and their applied counterparts, it formulates its own regulations so that it may manage the work of the world economically, so that it may bring about the production of goods necessary to meet humanity's many, varied, and recurrent wants, and make these commodities available in advantageous times and places with individual title to them established according to existing standards of personal justice and social expediency.

The final stage, the cultural stage, is reached when the educator determines that the field in question is so much a part of the general civilization or intellectual wealth of the world that it ought to receive some consideration, not only by specialists in the field but also by the student pursuing a well-planned course of a general or non-technical character designed to enable him to appreciate and play some rôle in the world in which he lives. It is because new branches of human endeavor constantly blossom forth into this stage, while more ancient branches wither and no longer bear fruit of contemporary significance, that the very humanities themselves change as well as realities.

Business as a field of human thought and activity has reached this stage, and educators reckon with it in laying out courses of general elementary, secondary, and collegiate study.

No one would contend that educators should in any way cease to offer general or cultural courses, but they should insist that these general courses embrace all of humanity's wealth, including that which modern society contributed, and that they should with each addition reshape their general offerings so that appropriate proportions will be preserved.

Definition of business education

Before the development of modern highly organized production, business training would have been synonymous with commercial training; that is, training to prepare men to play their parts in the exchange of goods. This would embrace correspondence with customers, the keeping of records of stock, the cost of stock, making out bills, and attending to all financial operations which were associated with marketing and exchange. Successful training would imply, of course, the broad foundational grasp of arithmetic, reading, and writing of the mother tongue and of such foreign languages as the nature of the market might require, a grasp of various money values, banking procedure, and other information concerning financial affairs, the means of transportation, freight charges, etc. Manual skill had to be developed in penmanship, in the technique of bookkeeping, general office organization, and filing. With the invention of mechanical and labor-saving office devices, facility in operating them was required to supplement skill in penmanship.

Of course, with the development of the market the complexity of office management increased. In modern times the business man concerns himself not only with the duties of the merchant and exchanger, but also with the organization of industry and economical procedure. The modern business man, entrepreneur or manager, and all those assisting him in the discharge of his duties, perform functions in two directions: first, in the direction of the market in the establishment of price, in the selling of his goods, and in attending to all matters which flow therefrom, and secondly toward the production plant itself; while he employs technicians who know how to perform operations skillfully according to the laws of science, nevertheless he must know how to buy labor and how to organize labor and materials and put them in coördinate working relationship most economically.

We can therefore define business education as education which directly prepares people to discharge the business function: namely, the economical organization of men and materials in production and the most advantageous distribution and exchange of the commodities or service for consumption.

In the modern world it is hard sometimes to draw the line between the field of technology in production and the field of business management in production, but in general the two functions are fairly distinct. The technician is interested in operations of production, while the business manager is interested in their economical organization and in their government with relation to market conditions. The very engineers themselves must be selected, engineered, and paid by the business man. The business manager is interested in keeping the total price of his commodities above his total entrepreneur's cost. The technician is interested in inventing and operating the machinery of production, if and when the business man determines what operations will be profitable.

Aims and curricula of business education

The aims of business education are, first and foremost, professional; second, civic; and third, cultural. At no time can the three be separated, but it is possible to devise a curriculum which stresses one or two of the aims. It is also possible to treat a subject so as to emphasize technical and practical skill or to promote philosophical reflection.

The professional aim prompted the establishment of the first schools or colleges of commerce, and it is kept to the fore not only in institutions giving courses of study which lead to distinctive degrees in commerce, but also in places which give specialized instruction in particular fields. We shall consider curricula of the following types:

Type I. Curriculum designed to give the student training to meet a definite professional requirement established by law.

Type II. Curriculum designed to make a student proficient in a particular narrow field.

Type III. Curriculum leading to a baccalaureate degree in commerce or business, vertical type.

Type IV. Curriculum leading to a baccalaureate degree in commerce or business, horizontal type.

TYPE I. TECHNICAL COURSE, DESIGNED TO PREPARE STUDENTS TO MEET THE STATE REQUIREMENTS FOR CERTIFIED PUBLIC ACCOUNTANTS

Entrance requirements for students matriculating for the whole course as candidates for a Diploma of Graduate in Accountancy—high school graduation, college entrance or a State Regents' C.P.A. Qualifying Certificate.

Non-matriculated students—mature persons wishing to pursue certain subjects without academic credit.

Prescribed

Accounting, Theory, Practice and Problems
4 terms, 4 hours a week—256 hours

This course covers general accounting for the single proprietor, partnerships and corporations, embracing financing, manufacturing, and selling operations, with agencies and branches, the formation of mergers, syndicates, holding companies, etc.; dissolutions and reorganizations.

Cost accounting
1 term, 2 hours a week—32 hours
Auditing
1 term, 2 hours a week—32 hours

Public utilities accounting
1 term, 2 hours a week—32 hours

Judicial (fiduciary) accounting
1 term, 2 hours a week—32 hours

Advanced accounting, theory, and problems
2 term, 2 hours a week—64 hours

Commercial Law 3 terms, 3 hours a week 144 hours

Covering general principles of law, contracts, and all forms of special contracts of interest to the business man, especially those related to personal property, risk insurance, credit and real property, and forms of business associations.

Economics
Economic principles
1 term, 3 hours a week—48 hours

Economic development of the United States
1 term, 3 hours a week—48 hours

Money and banking 1 term, 3 hours a week—48 hours

English—Written, Business English
2 terms, 2 hours a week—64 hours

Oral English—Public Speaking
4 terms, 1 hour a week—64 hours

Additional electives—one course of at least 96 hours in Government and enough other elective subjects in technical commercial work or Political Science to accrue at least a total of 1000 hours.

The available additional electives in accounting are advanced courses in different special fields such as Advanced Cost Accounting, Municipal Accounting—General and Departmental, Systems for particular industries or forms of business, Public Utilities Rate Making and Regulation, etc.

In Government the available electives include such subjects as American Government and Citizenship, American Constitutional Law, International Law, Political Theory, Comparative Government, State Legislation and Administration, Municipal Administration, etc.

In Political Science, courses in Economics and Business, such as Economic Problems, Business Organization and Management, Public Finance, Foreign Trade, Foreign Exchange, Insurance, Advertising, Salesmanship, etc., are available, while general and special courses may be taken in Sociology and Statistics.

 

Courses of study of this sort in a specialized field are offered in colleges usually at night for students who are in active business during the day. With more or less extensive additions in scientific, literary, and linguistic fields they become the curricula leading to baccalaureate degrees as represented by Type III, to follow. Large private institutes or schools conducted for profit and also correspondence institutions offer similar courses. Other groups of studies in particular fields are: in banking, in transportation or traffic, in sales management, including advertising and salesmanship, and in foreign trade.

A group in Foreign Trade will typify this sort of course of study, which differs from the one in Accountancy just given because the make-up will be determined wholly by each institution quite independent of legally established professional standards.

TYPE II. TO PREPARE STUDENTS FOR WORK IN A SPECIAL FIELD, FOREIGN TRADE

Principles of economics
1 term, 3 hours a week—48 hours

Economic resources of the U. S.
1 term, 3 hours a week—48 hours

Commercial geography
1 term, 3 hours a week—48 hours

Money and banking
1 term, 3 hours a week—48 hours

Foreign exchange
1 term, 3 hours a week—48 hours

Foreign credit
1 term, 2 hours a week—32 hours

International law
1 term, 3 hours a week—48 hours

Tariff history of the U. S.
1 term, 2 hours a week—32 hours

U. S. and foreign customs administrations
1 term, 2 hours a week—32 hours

Export technique
1 term, 2 hours a week—32 hours

Practical steamship operation
1 term, 2 hours a week—32 hours

Marketing and salesmanship
General course 1 term, 2 hours a week—32 hours
Special courses as desired on South American Markets,
Mediterranean Markets, Russian Markets, Northwest Empire
Markets, etc.

Foreign Languages:
Practical courses in Conversation and correspondence in French,
Spanish, Portuguese, German, Russian, etc., according to market
in which trade is specialized, at least
4 terms, 3 hours a week—192 hours

Total (in 2 years, with weekly schedule of 10 or 12 hrs.)
672 hours

A special course of this sort usually leads to a certificate but not a diploma or degree. Obviously the technical aim is very prominent, though civic and cultural benefits of no mean character will of necessity be derived. New groups will be found as new fields of business become important and develop definite, recognizable requirements of a scientific sort. Naturally each such specialty goes through the usual evolution and contributes its philosophical distillation or essence to the cultural college course.

When we come to the construction of a curriculum leading to a bachelor's degree in business, economics, or commerce, we have the problems of the engineering schools. Just how far will specialization be carried, in what sequence will the foundational subjects and the specialties be taken up, and to what extent will other more general subjects not directly contributing to a technical end be admitted? In most institutions of good standards the degree is regarded as representing not only technical proficiency in business but also some acquaintance with science, politics, and letters in general. The question (already an old one in schools of engineering) arises then concerning the best way to arrange the special or distinctively business subjects in relation to the more general. Although there are a number of variations, two outstanding types are recognizable. We may devise labels for them: the vertical curriculum, which offers both general and special courses side by side right up through the college course, and the horizontal, which requires a completion of the whole or nearly all of the general group during the first two years of college before the special subjects are pursued in the last two.

TYPE III. VERTICAL TYPE OF UNDERGRADUATE CURRICULUM, LEADING TO THE DEGREE OF B. S. IN ECONOMICS

Entrance: College entrance requirements.

Requirement for graduation: 74 units, of which 40 must be in general business and in liberal subjects, with 34 in specialized fields of business activity, to be taken after the freshman year.

A unit here represents successful work for one hour a week for two semesters. Therefore the total 74 is equivalent to 148 of the usual collegiate units.

Freshman Required Work
English composition 2 hours a week—2 terms
English, history of the language 1 hour a week—2 terms
English literature 1 hour a week—2 terms
Chemistry—general} 
or}3 hours a week—2 terms
Business law} 
Physical education 2 hours a week—2 terms
Government—federal and state 3 hours a week—2 terms
Principles of economics 3 hours a week—2 terms
Economic resources 2 hours a week—2 terms
Accounting—general course 3 hours a week—2 terms
   
Sophomore Required Work
English literature and composition 3 hours a week—2 terms
Physical education 2 hours a week—2 terms
General history 2 hours a week—2 terms
   
Required before End of Junior Year
Additional political science 2 hours a week—2 terms
Physical education 1 hour a week—2 terms
   
Required before Graduation
Additional history 3 hours a week—2 terms
Physical education 1 hour a week—2 terms
A modern language beyond
the first year in college
 3 hours a week—4 terms
   
Total required units 40 units

 

Elect after the Freshman year courses aggregating 34 additional units in fields of

I.Business law4 courses, 10 units available
II.Commerce and transportation9 courses, 19 units available
III.Economics8 courses, 15 units available
IV.Finance and accounting20 courses, 53 units available
V.Geography and industry11 courses, 26 units available
VI.Insurance7 courses, 16 units available
VII.Political science22 courses, 43 units available
VIII.Sociology6 courses, 12 units available
 Total required for the degree,74 units

 

There is a school which grants a degree in Commerce for the equivalent of 36 of these units or 72 of the usual college credits, if the student has business experience, and for the equivalent of 48 of these units or 96 of the usual college credits if he has not. The course is essentially like Type I and includes no broad liberal requirements in literature, foreign language, and history and on the other hand is not so strictly prescribed as Type I. A strictly technical degree may be desirable for such a short course, provided the prescription is severe and includes languages. Generally it seems best to reserve degrees for full college courses of four years or more which include a reasonable general requirement in languages and science. This leads us to Type IV, or the curriculum which requires the first regular two years of the college course prescribed for one of the liberal degrees and permits business specialization in the last two undergraduate years or these with an additional postgraduate year. One institution requires the first three years as a foundation for a two-year course in business, and one conducts a postgraduate school of business administration leading to the degree of Ph.D. in Business Economics. No doubt postgraduate work will be continued mainly in the research direction, but undergraduate day and continuation courses will be devoted mainly to preparation for business.

It is not necessary to illustrate Type IV, because the first two years consist simply of the Freshman and Sophomore work of any sort of liberal college course, Classical, Scientific, or Modern Language, while the succeeding years are made up of special work in Economics and Business of more or less concentrated character.

The advantage of the type is obviously administrative. The whole vexing problem of insuring fairly wide cultivation along with opportunities for specialization is conveniently settled by giving general training, most of it remote from business work, for two years, after which the student is considered cultivated enough to withstand the blighting effect of specialization. But there are serious pedagogical objections to this arrangement which make the vertical plan seem preferable. A student coming from one of our constantly improving high schools of commerce is checked for two years and given time to forget all the bookkeeping and other commercial work which he has learned and on which advanced commercial instruction may be built, while he pursues an academic course. It would be far better to continue the modern languages, the mathematics, and natural sciences, along with business courses. Furthermore there is much to be done by educators in arranging such parallel sequences of subjects so that advantage may be taken of vocational interest to stimulate broad and deep study of related fundamentals. Considerable improvement could be made over Type III, but that type seems better than the one we have styled "horizontal."

In all these courses of study we quite properly find both the philosophical and analytical courses, those which are historical and descriptive and those of detailed practical technique; we find economic theory, industrial history, business management, and practical accounting; we find theory of money and banking, history of banking in the United States, and practical banking; we find theory of international exchange, tariff history, and the technique of customs administration. Concerning methods of teaching particular subjects we shall speak later.

Seldom do we find curricula drawn up with the purely civic end in view, though many schools and associations throughout the country are agitating the question of organized training of men for public service. Strictly speaking, this kind of training is both professional and civic because it is designed to make men proficient in carrying on the business of the State. In New York City the municipal college conducts courses of this sort for persons in the city service, while private bureaus of municipal research conduct their own courses. So far in America no courses are yet accepted officially for entrance into public service or as the only qualification for advancement in the service. Nevertheless, progress is being made in this direction. The curricula offered include courses in Government and especially Municipal Government, Public Finance and Taxation, the practical organization and administration of various departments such as Police, Charities, Public Works, the establishment and maintenance of special systems of municipal accounts.

But the great civic benefit comes from general courses in business, for the business man who has a real grasp of his work and sees it in the light of general social welfare becomes a good citizen. Business education gives some sense of the interdependence of industry, personal ethics, and government. The broadly trained business man realizes that he is in a sense a servant of the community, that his property is wrapped up with the welfare of his fellow men, and that what he has is a trust which society grants to him to be conducted after the manner of a good steward. Such training reveals to him the raison d'être of labor legislation, factory laws, the various qualifications of the property right, the necessity for taxation, and the importance of good government to all the citizens of the State both as coöperative agents in production and as consumers. Continued and improved business education will elevate the mind of the merchant and the manager so that its horizon is no longer the profit balance but the welfare of all society.

The cultural aim of business courses is consciously kept in mind by the makers of curricula for colleges of liberal arts and sciences which permit a rather free choice of electives in the department of Economics and Business or of Political Science, according to the departmental organization of the institution. Here, of course, we find Economics, which bears to practical business much the relation which Philosophy bears to active life in general. We find also courses in Money and Banking, usually offered from the historical and descriptive rather than the technical point of view. Recently, however, colleges have included in this field of election practical courses in Accountancy and Commercial Law. The tendency is in the direction of including more and more of the practical and technical courses, although the historical and philosophical courses are retained. Nevertheless the cultural value is undiminished, unless one were to maintain that nothing which is exact can be cultural.