“Besides all that, you have been so busy trying to think out some new high-sounding title for your job, and writing brainless Briefs on Salesmanship for the tired Trade Press, and attending so many noonday foolishers called Business Luncheons, that you haven’t yet had time to learn whether our Line of Goods is made to wear or to eat.
“Here and there in this worryful World of Business you will occasionally find some old moss-chest who still holds that Salesmanship means SELLING GOODS, and not Charts, Maps, Conferences and After Dinner Oratory. I now see, after a brief but total eclipse of Horse Sense due to too much reading and too little thinking, that I am one of those Old Timers myself.
“I don’t blame you,” he went on, unmindful of a pair of quaking pants before him, “for getting the Bilged Bean right at the crank-up, for you have never shinned the rough spots of Salesmanship yourself, and you haven’t got the imagination of a moving van.
“The fault is all mine,” he concluded, “but that’s a matter that doesn’t cut any cantaloupe now. So get back to the High Stool and ply your penmanship! I’ve decided to hire a Regular. Voetsak!”
CLARENCE and Bud lived in the same dotty dorp and went to the same little red-necked school.
Clarence was a studious piece of Rocquefort and scored 100 in everything.
Bud’s monthly report looked like the stock quotations in a demoralized market.
Whenever anything was pulled in the shape of Rough House, Bud was usually the Chairman of the Board of Directors.
Clarence, on yon other hand, always conducted himself in an Exemplary Manner and wore leggins.
There was a big manufacturing plant in the town and when the boys finished school they naturally went to work there. Everybody did. The whole force was born and raised within sound of the whistle.
The Export Manager had never been clear across the County Line. That’s why he was the Export Manager.
Clarence was given an important clerkship in the office.
Bud likewise received Four Dollars a week.
Bud pinched enough postage stamps to make it Four Twenty Five.
Time went on.
And on.
Clarence built up a record for piety, punctuality, faithful fidoism and fussy attention to details that made every aspiring clerk in the place eat the carrot of envy every time they thought of him and his little kuppenheimer.
Bud was the only one who couldn’t see even a dim outline of Clarence’s sterling virtues.
His psychology was as different from Clarence’s “as day is from night,” to put it originally yet cleverly.
Bud was a wrecker of rules and a punisher of precedent.
He couldn’t see where certain non-essential things cut any large and influential ice in the great game of Business.
And he voiced his views with such hobnailed frankness that Clarence daily expected to see Bud popped from the Payroll.
He cautioned Bud repeatedly in a patronizing high tenor to censor his stuff or be prepared for the Hiking Certificate.
Time went on some more.
Bud still stuck.
The predictions of Clarence and all the other starchy little stallers proved to be punk and peanutty.
Comrade Boss seemed to take considerable shine to Bud, but none of the tall-collared gentry could get it at all.
Bud didn’t smoke his cigarettes around in the alley. And he played billiards on the Sabbath. And his business letters lacked dignity they said, although the stuff got over.
The reason the Boss liked Bud can be explained very simply, without the aid of music, motion pictures or other contraptions calculated to emphasize and impress.
The reason was this: Bud had IDEAS.
Now an idea is something that only Individuals are susceptible to. Persons never contract them.
Bud was an Individual. The rest of the Office Staff was an office staff.
If an idea had ever wandered in among them, it would have been unable to establish its identity. Nobody would have known the stranger at all.
Bud didn’t see why things should be done a certain way just because old man Noah did them that way.
Nor why a business letter should throb with about as much human interest as a Report on Weights and Measures, just because it was called a business letter.
Bud was also dead set against office stalling.
He never threw the bluff that he was all fevered up with work when he wasn’t doing anything but tinker with a hangnail.
And when he worked on a job, he worked to produce, not to prolong.
Further, Bud declined to have it in for the Boss simply because he was the Boss. And at every session of the Rappers’ League he was as open about it as a woman with a secret.
All these things Burra Boss quietly eyed-in from time to time, as Bosses have the lowdown habit of doing.
And so one bright Spring Morning about eleven minutes past ten he called Bud into the Throne Room.
“Young man,” quoth he, “you have been for several years sitting in with a bunch of office beadles without becoming one of them.
“It is no simple cinch for a young man to hold himself aloof from the piffle and puff of Office Politics and to evolve ideas in an intellectual graveyard. I take this occasion to congratulate you, my boy.”
“Thank you sir,” quoth Bud, wondering if he was in for something more negotiable than a congratulation.
“And furthermore,” quoth on the Boss, “I have decided to promote you to the sales-managership of this hustling hive at twice the salary we have been smothering you with heretofore.”
Bud attempted to quoth back, but there wasn’t a quoth left in his quothary.
Too full for coherent utterance, he merely made various motions indicating large appreciation, such as bowing, tapping his shirt bosom, winding his watch, and so on.
And then he backed modestly out of the room.
Into the Salesmanager’s sanctum Bud carried the same dashing disregard for precedent and prehistoric policies that had landed him the hundred-and-fifty dollar job.
Inside two more years he had established such a ripping record that the Boss made him General Manager of the Works and raised him to Two Hundred.
The Boss also let Bud in on a percentage of the profits equaling one-sixteenth of one percent beginning with the tenth year after it went into effect.
As for Clarence, he is still sitting neat and erect somewhere in one of the outer offices checking things at a small desk.
In between glances at comrade clock, he wonders how the Boss could have possibly made such a busy blunder as to pop Bud to the top and overlook real genius.
“Mercy!” he ejaculates, and turns once more to his checking.
MARK McMARK was one of those good-lord-look-at-this-desk Business Bees that fish their noonday grub out of a Pie Incubator and rush up and pay what they think is approximately correct, and then snap back to their offices like a rubber band.
When it came to Fortune Farming, Mark McMark was cutting a good clean furrow and he was as happy as the day is wide. In spite of this, he decided to get married.
He did not first make up his mind to rivet-up, and then roll up his sleeves and go out on a hunt for the girl.
On the contrary Mark had a keen contempt of large circumference for that type of male kanoop that sits around his bachelor dugout until the microbe of Melancholy begins to take up its winter quarters in his corrugated heart, and then decides he wants a Home and goes out and sizes up every girl he meets like a bumpkin in to buy a bullock.
Mark believed that Love chases not her own. He said that for every masculine mammal there was a feminine complement browsing somewhere along Life’s ranch, and that all you had to do was to stick around and the Right One would loom up over the hills before sunset.
There was no doubt in Mark’s mind that the Right One had credentialed in his case. He said he could tell it in any one of a dozen ways, no matter who held the cards. He was so german-sure about it that he began to get sort of section-boss with all his bachelor friends and told them that they were only Half Men and he spread considerable First Lesson Philosophy wherever he went.
All the married men in the office used to sit tightly non-commital when Mark raved. Their silence was about as quiet as a Miners Protest Meeting but it got right by Mark every time. He just kept on baiting everybody and maintained that no Business Man ever worked at maximum efficiency until he was buckled and had a man’s responsibility and some incentive to spur him on to Greater Achievement.
In time Mark and the Right One were lawfully wished on each other and duly preachered and Lohengrined, and they began to Keep House in an Apartment, which translated means that they began to stall less and learn more.
Mark didn’t have time to tell Her any longer about the Big Things he was going to do. It took all his time to explain the Little Things that he didn’t do. He got better acquainted with Her every time he forgot to leave an order at the Grocer’s, or carved the lamb from left to right instead of from right to left.
Mark also learned that he had oddly shaped ears, mispronounced many words, walked like a Yiddish cloak and suit maker, and slept with his face ajar. The breakfast table became a sort of observatory for physiological and temperamental defects, and the pastime developed to such an engrossing point, that Mark began to forget about the office and sort of hung around the house like a haze, fearing to lift, lest he miss a good opening for a caustic comeback.
Whenever the satire ran low on acid, an ominous lull would follow, during which nothing could be heard but the sullen click of knives and forks, and the ebb and flow of coffee along Mark’s aesophagus. Then suddenly the silence would crack wide open when she would ask him what was the matter with the potatoes that he didn’t eat them, and he would retort, “Good Lord, give me time—I can’t eat everything at once, can I?”
At the office everybody began to notice Mark’s speedometer wasn’t recording very reliably. They also thought he was shifting into Neutral a good deal for such a positive pussonality. He would sometimes sit for 20 or 21 minutes scratching his roof and looking at nothing concrete. Then just when he would be verging on the Mattewan Stare he would recover himself sufficiently to bawl everybody out.
Things went on in this peaceful, happy fashion at home and abroad until one day when Mark suddenly decided to have a Thorough Understanding with his Helpmeet. He pulled down his vest and the cover of his desk, slapped his granite derby on one Ear Hook, and pounded heavily homeward for the Finals.
Ten minutes later he opened the door of the little round-shouldered Apartment and called hoarsely to his Mate. There was no answer. Then he called again not quite so Arizona, but Silence again responded. Mark heard the water dripping in the kitchen sink. The little alarm clock on a chair in Her bedroom ticked like a steam riveter. One of Mark’s twenty-five cent pure silk hose lay on the rocker where She always sat. There was a needle and thread still in the sock. Everything in the place seemed kind of stiff and churchy—like a Scotch parlor on the Sabbath.
Mark hung around the middle of the floor for a few moments and then flopped on the sofa to think things over. It was boisterously quiet. The chairs all stood around looking at him like a lot of pall bearers waiting for the sign to catch hold. A curtain moved slightly in the breeze, and the rod of it tapped on the window sill. It was a quiet little tap—kind of uncanny, like a spirit rap.
“I’m beat,” said Mark, after a long pause, packed with ache. “If she would only breeze through that door right now, I’d chase pebbles up the beach all day long for her, or swim out and fetch sticks.”
A thought struck him. He got up, put on his o’rourke, and, closing the door ever so lightly behind him, slipped over to the florist’s. A moment later he returned with a great armful of lilacs. He looked as if he had pinched them—there were so many. Every vase in the house he filled with them, and then stuck the balance in empty milk bottles, pitchers, tin cans, and back of the pictures.
“There!” he said, surveying the job, “that will fix things up between us, and please her when she returns.”
Then Mark went back to his office and worked like a stoker.
That night when he returned home, the Right One met him at the door.
“I wish you had not put those old lilacs all over the place,” she opened up testily, “Just look at that floor!”
IN THE small burdock town of Punkton two rival manufacturing plants wiggled for supremacy.
The destinies of one were ably steered by a veneered razorback named Grabit.
At the helm of the other stood one, Fairman by name.
Grabit was a Pillar and had a pew right down front, a little to windward.
He used to sit ample and contented every Sunday morning listening to the little chinless preacher extol his Sterling Virtues to the blank-faced congregation.
Fairman wasn’t cutting any bold slashing figure as a Pillar and he was the only man in town who wasn’t wasting away worrying about it.
The rest of the burg spent many anxious hours speculating upon the probable location of Fairman’s residential quarters in the Hereafter.
Grabit thought of his employes in terms of machinery and was a devoted husband and father, according to custom.
Fairman called his men his “helpers” and had the absurd notion that they were human.
In Grabit’s mind there was not so much as a peewee doubt that he (i. e., Mr. Grabit) was a very superior order of genius and that every man under him was somewhere along about the mollusk stage of unfoldment.
He felt that through Divine favor he was enabled to grant to his men the blessed concession of working 10 hours per diem for 8 hours payem. And he tucked his napkin under his chin and was very grateful.
Fairman was so melon-brained that he imagined his manufactured products to be the result of the pooling of all the brains and activities of all the men in his plant from the General Manager down to the beetle that pinched the perfectos from the top desk-drawer.
Grabit stroked his enameled brain-case and reasoned that by paying his men more wages they would only have that much more to squander down at the Big Horn.
He figured that men of such muggy mentality didn’t care to spend any time in their dull homes, and so he couldn’t see any approximately sane reason for shortening working hours.
Fairman had the comical delusion that by expanding wages and contracting the workday he could cut off a lot of worry from the minds of his laborers and their weary wives, and that this in turn would mean increased bodily vigor, clarity of thought, efficiency of action and other things that would sound well if we could think of them at this moment.
With the recklessness of Irresponsibility, Fairman went so far as to put his spooly ideas into effect. He paid a minimum wage so high that when Grabit heard about it he let out a roar that shook the apples all off the trees in an orchard scene that his daughter, Eleanor, had painted when she was at the Academy.
He swore that Fairman was demoralizing the Labor Market and nervously pulled scotch hairs out of his dilating nostrils.
Time tangoed on.
Visitors to the plant of Fairman began to comment on the clear merry eyes of the workers. The men went about their tasks with speed and accuracy.
And whistled betimes.
And sang, maybe.
The factory’s output increased fifty percent without straining a ligament. The puddler seemed as interested as the President in everything that was doing around the Works.
If you had stood on the corner when the morning whistles blew, and watched the dinner-pailers heading up Main Street, you could have picked the workers of Fairman from the toilers of Grabit with your eyes 22° off centre.
The Grabiters all had that “I wasn’t-hired-to-do-that” air, and groused about the Boss in low dismal tones all the way from liver-and-coffee to forge and furnace, and back again. Every shoulder balanced its chip; and grouch, gruff and grump settled over the Works so thick you couldn’t rip it with a rapier.
Every morning when Grabit opened his mail he was regaled with much pleasing news from Kicking Kusstomers about defective Goods, shortage and all those things that wallow in the wake of a system of inspection that has sagged to a dull routine through indifference and the lack of pussonel interest.
Grabit didn’t sneak behind any door and whisper to himself what he really thought of the unreasonable dubs that made these complaints. On the contrary, he called his melancholy stenographer and dictated a masterful piece of satire and roofraising rhetoric that was calculated to double them up like a jack-knife.
Now all this kind of thing was planked sirloin for the Salesmen of Fairman. They shared in the profits of their Concern and didn’t have to knock down Bus Fares any more in their expense books, and so they were full of joy and jump.
They got after the disgruntled Customers of Grabit like bees after blossoms and did not exactly have to shoot up the place to scare any of them away from their old connections.
Grabit’s Salesmen were drawing down their good old $100 a month salary, and turning in vouchers for street-car fares, and so when they ran up against the Order Baggers of Fairman they were able to put up about as strong a rebuttal as a girls’ debating society.
Each succeeding season saw a new addition to the Fairman works, until forty acres had been brought under roof and the town had been made a regular stop for the Fast Express. Grabit noted every progressive step with increasing pains in the pit of the stomach, but not to be outdone, he revolutionized things himself by installing a new factory whistle.
Statements of the local banks showed steady increases in the deposits of Fairman’s workers. Neat little brick homes with phonographs in the parlors sprouted all over the town and made business good for the butcher, the baker, and the electric light and power company.
Men with long hair and short hair and no hair to speak of, came from far and near and from Vedersburg, Indiana, to find out how Fairman did it, and to get nose-close to the system in actual operation.
Certain yard-stick philanthropists questioned the Ultimate Good of it all, and there were many sincere and hard-working Business Men clearing all the way from $1,000 to $5,000 a year in their own business, who called Fairman “an industrial accident” and believed down back of their little cramped undershirts that such a thing as an accidentally successful man could actually be.
Recapitulation: Fairman became one slashing, sensational success no matter how you looked at the question—whether altruistically, practically, or through a knot-hole.
As for Grabit, he sits today at his dusty little desk, fingering his penny Ledger and absentmindedly feeling around in his whiskers betimes for a wild hair or two. Listlessly he turns the ledger pages and counts the tombstones, and in gloomy speculation asks himself why all those old Customers went over to the Competish,
An echo answers “Why.”
The Office Cat, scrawny and sarcastic, jumps on the window ledge. She gives Grabit one withering look, puts her thumb-equivalent to her nose, and disappears into the night.
Grabit is alone.
Isn’t it harrowing though?
ONCE there was a ball-shaped mass of matter whirling through space called “The Earth.”
Compared to other masses of matter chasing through the charted Universe, it was about as big and important as a louse on the leg of an elephant.
The Earth was covered with millions of wiggling, jiggling, jumping little gnat-like creatures called “Men.” These “Men” told one another that they were the highest form of created life.
And believed it.
And thought they had a sense of humor.
They made themselves a god in their own image and likeness and kept altering and remodeling him from epoch to epoch, to suit their own selfish purposes. Their aim was to standardize him so that everybody, whether white or black or yellow or drab, could utilize him profitably in his business.
For thousands of years these little shrimpy Two Spots spent their time building up and tearing down. As soon as one set of them would start anything that promised to pull them out of the inch-browed class and enable them to stand on their hind legs and look upward, another set would come along and push them back on all fours again.
All of them were for Progress but none of them knew what Progress meant. They all stood for Morality, but as they had one Code of Morals for one set and another Code for another set and kept changing and shuffling these Codes all the time none of them knew at any stage of the game whether he was moral or immoral. He had to read the Season’s Revised Rules before he could tell.
In time certain foxy gazunks arose among them called “rulers.” These rulers wore a lot of bric-a-brac on their chests and catcher’s masks on top of their heads called “crowns,” and collected millions of Low Brows around them and told the L. B.’s that God had selected them to rule because they were wiser than anybody else. The poor kanoops opened their heavy jaws and bulged out their eyes in glassy awe, and believed it.
Each Ruler had his bright, beaming eye on the other’s loafing-stool called the “throne,” and manoeuvred merrily to pinch it. But he was not always sure that his knee-bending subjects would follow him and so he devised a dandy little scheme.
He tore a piece off his royal shirt, painted some hieroglyphics on it, and went out on the balcony and told the assembled yappoos that it was their “flag” and that they should always fight for it and defend it, no matter whether it was used to grab territory with, or to liberate people who preferred not to be liberated.
At this, they all threw up their sweaty caps and hoorayed until they were thick-throated and bughouse.
But here and there in the bunch was a party who had managed to wiggle out of the trough-stage in spite of Civilization, and these came forward and examined the “flag” and told the crowd it was nothing but the tail of a shirt waved for pilfering purposes. Whereupon these inquisitive agnostics were promptly busted on the butcher’s hook with proper religious ceremonies.
Other Rulers hung out their long lawyer-like necks to pipe the proceedings and found that the flag was the best all-around little device that had yet been framed for keeping the blobs ignorant of the cold-unemotional fact that their rulers were Con Men of keen calibre and their claim to Divine Right of Rule just common, ordinary, everyday Class C Shorthorn.
One day one of these rulers happened to turn his head to the right to sneeze, and while he wasn’t looking another ruler slipped over the back of his throne, beckoned to his vassals to follow, and sneaked up on his hands and knees to pull the throne-stool from under the party with the hay fever. Another Ruler, observing the empty seat of his neighbor Divine Ruler, started cross-lots to grab it.
But the first Ruler was a crafty little cuss and when he saw this rearguard action, he and his followers turned around and a mighty, murderous mix-up ensued.
With a Green Eye on Gain, the other Rulers then buckled on their war boots and galloped into the muck to help the respective pugs and at the same time help themselves to anything lying around uncrated.
When they all got thoroughly started, Hell closed its doors and went out of business on account of the competition.
Each Ruler realizing that he himself couldn’t fight for fried fish, began to shake his little mad-made god before the eyes of the Deluded, and through poetry, prose and prayer got them to believe that it was deity’s own special wish that he should slaughter his neighbor. This worked like a kaffir charm and all hands went to the slaughter with a smile that reached from ear to ear and clear around to the back of the neck.
Every time a certain Divine Righter landed a good old jaw-breaker on the enemy he would say that it was god’s coaching that did it, and every time he got one in the abdominal area that doubled him up like a folding-bed, he would shake his finger at the victor and splutter out, “You wait! God will punish you yet!” They all had the very same god working for them and beseeched him to come down and wallow with them.
When the rough-house had progressed long enough to lay them all out squirming and moaning and praying like a lot of winded dervishes, the great God of Eternity—the God that forged the Universe of Universes and set countless worlds a’whirring in one grand harmony of Love and Service—leaned over the balcony of Heaven, and with the back of His mighty hand swept them all off the dinky, ball-shaped mass of matter like ants from a table top.
THERE was a man of Pep and Potential who owned a large and constantly stretching Business.
Originally it was the size of a pants button and consisted of one ratty Rolltop, two rubber-stamps and a nominal assortment of liabilities.
National Advertising had dredged the Business out of the dump of Dinkyism and tossed it upon the apex of Affluence.
The sudden and unexpected growth had sunk the Boss ear-deep in detail drudgery, and so he decided to surround himself with men who could balance some of the burden that rested upon his convex shoulders and caused forehead-furrows like a first-line trench.
Thereupon he hired for his Sales Manager a calm and collected caterpillar who had been doing high-class dental work at a leading Way Station and acting as professional pallbearer on off-days. Caterpill came Highly Recommended by a frowsy friend connected with an Advertising Agency that was hoeing in 15 per cent on all business placed.
The Boss next decided to graft onto the main trunk an expert Advertising Manager, and so he selected from the 70,000 agitated applicants a complacent party that knew as much about Advertising as a first-class dragoman.
Then said Doc Boss to himself, said he: Now that I have the Sales and Advertising ends of the works hemmed up, I must get me somebody with brains and ballast to do my buying; also a hot hound to superintend the plant and a sprightly spaniel to see that the stuff gets shipped during the same historical epoch in which orders are received.
So he sniffed about the town and soon had these pearly positions filled with a couple of polliwogs related to his wife’s uncle and his cousin’s chums, and they brought their letters of Hearty endorsement from the Pastor and the red-horned Congressman of the District.
Having surrounded himself with the afore enumerated eminent executives, Comrade Boss leaned back in his revolving Reposer and said: “At last I am going to cop a wee round of rest and recreation. No more work, worry, and wiscissitude for me.”
The last syllable had slid gracefully away on the serene, sweet morning air when the new Superintendent greased in to find out if there would be any objection to his putting a new hinge on the factory door.
On his way out, the Supe bumped into the Sales Manager on his way in to ask Governor Boss if he should go ahead and O. K. an Expense Account upon whose fair bosom rested a Bus Fare charge at Holbrook Hollow where the hotel leans leisurely up against the railroad station.
Mayor-general Boss smiled sweetly, said “No” (dam you) and turned away to wrestle with a few speckled doubts that began to creep up into his Thinkery and nibble at his Composure.
Before he had bottled his irritabiliousness, in flowed the serene Advertising Manager wanting to know whether he should change the copy in the Ads every decade or so, or let it stand until it fell down from sheer exhaustion.
When this genius of initiative had ebbed away, the Boss’s telephone she rang and he grabbed at the instrument like a straw grabs at a drowning man, thinking that some diversion in way of a date might be in prospect.
But he found it was the new Buyer wanting to know which of two quotations he should accept—the higher or the lower. Professor Boss replied that it was a knotty case to decide off-palm, but from a superficial cast-over there might be no grievous mistake in accepting the lower quotation; and the Buyer naturally said he thought the same way but didn’t feel justified in taking the responsibility of deciding all alone by hisself.
When Uncle Boss had hung up the receiver he found the bright-eyed Shipping Clerk standing at his tired side waiting to be wisdomed-up on whether he should ship 34,999 lbs. at the L. C. L. rate or pay for the extra lb. and get the C. L. rate.
Major Boss thought a long time but not about what the Shipping Clerkerino had whispered. He was just trying to make a choice between murder and suicide. He decided to do neither, but to just hold onto his Patience as a matter of self-discipline and try to get in his rest between Foolish Quesions.
For the first six months he seemed to be making considerable prog., often getting several moments to himself, during which aforesaid moments he fumbled with his cufflinkers and pulled his eyebrows to see if he could get one out at every pull.
But when the calendar year had begun to run down at the heel, the demands from the Department Heads became so insistent and insupperable that one day Cap Boss jumped up on his desk, gave one blood icing yell, swung his arms wildly in the crisp autumn ozone, and dove head-on into the cuspidor.
When he had been fished out and revived, he seemed strangely calm and collected. In a voice that had a weird, far-away-over-the-hills sound, but carrying in its depths an unmistakable quality of determination, he called in all his hefty, high-class helpers, told them to be seated, and spake as hereinafter recorded, to wit and to-wot:
“When I engaged you muskrats I had a feeling that this Business was slightly pied. I thought you could do the Necessary, and use such commonsense as you perhaps happened to have, in order to push the Enterprise to the pinnacle of Power.
“I now find that not a rum of you has the initiative of a set of false whiskers nor the judgment of a jelly-bean. As Buck Passers you’ve got everything this side of Congress pummeled to a pulp, and when it comes to stalling, you are all Class A-Super and no mistake.
“You will therefore please take a long jump into the jungles of Oblivion, and, as a little souvenir of my regard, I propose to present each man on his way out with a swift kick in the Kupps.”
When the last kanoop had cleared, Commodore Boss got a new outfit consisting of non-relatived men of EXPERIENCE and while the thought of the high salaries he had to pay them made him swallow like a cock eating corn-meal, he got over it when he found he could get off every afternoon for 18 holes and fish for a fortnight without fretting a fret.
A ONE-LEGGED manufactory had a little round office boy.
He used to go down to the Post Office every morning on his roller skates and fetch up the mail in a leather sack.
We forget the exact dimensions of the sack, but the story can go on without them until such time as we may be able to call them up.
This office boy was a good office boy and did not carve his initials in his father’s wooden leg, nor hang around the streets watching a safe moving in.
The manufactory in which he hopped about and drew his Dollar and a Quarter a week, was not so big as Standard Oil, but it had a side-track and a time-clock and involved the activities of seventy-five men, two of which were old women—the Sales & Advertising Manager and the Proprietor.
Time scuffled on, and the War came, and with it came some new business.
At first the Proprietor and the Sales Manager were a little sore around the heart at this intrusion upon their days of peace and quiet, spent largely in cutting up old envelopes for scratch paper.
But gradually they got used to the upset and flurry, and when the monthly Balance Sheet began to smile and then to grin, it poked their Ambition in the ribs and the first thing they knew they were actually craning their shaved necks for business in the Domestic as well as in the Export arena.
Men think they push their own business to greatness, but they don’t. Nine out of ten have greatness thrust upon them by national advertising, but you never hear of them chasing the Agency that did it up the boulevard trying to catch and laurel it for pulling them out of the puddle of commercial provincialism.
Here let us state in calm, well modulated tones that we are not forgetting about the office boy, around whose life this little narrative is written, or wrotten. We are letting him alone until he grows into manhood.
The office boy is now grown and so is the business.
The boy is Alfred William Clerkmind, and he is the President of the whole outfit.
The old proprietor has long since been mounded and marked, and the Sales & Advertising Manager, of whom we spoke of, or rather, about whom we spoke about, is still reading Printers Ink and learning how they put it over.
Alfred William Clerkmind has been so busy growing up with the business that he has never had time to travel any farther from home than the one-lunged Country Club for nine holes on a Sunday morning.
His reading has been confined to his Trade Magazine, his home town daily, and his competitors’ catalogues.
The people he has met socially are the same earspreaders he used to know as boys and girls in the days when he was juggling up the mail in the leather sack, size 24″ x 36″.
The men he has met in a business way, all have come down to the bowlegged burg to sell him something, and so he has always had eager listeners whenever he talked from the chest out; so he has been denied the golden privilege of having men tell him to his cone-shaped face just what they thought of him and his Ideas.
In other phraseology, Alfred William Clerkmind, executive, is Alfred William Clerkmind, office boy, with different scenery. His arms and legs are longer, his body thicker, his head fatter than when he licked stamps, but his psychology and general outlook are the same.
He tells his New York Salesman that one can live for four dollars a week at the best boarding house in Skunkton with Neapolitan ice cream every Sunday, and therefore any man should be able to do the same in New York—or do better, because there’s a bigger choice in Noo Yoark.
Every time it comes to changing copy in the ads, they have to throw him and blindfold him to keep him from re-writing it himself and running in a lot of snappy, pungent stuff of the come-one-come-all, we-strive-to-please variety.
Alfred William doesn’t understand why a salesman should ride in a Pullman any more than why the Trade shouldn’t wiggle up on its abdomen and beg for the Goods.
And since he has not the time to travel, nor read, nor meet people who do, he has no way of getting at the facts of business.
He feels that he must personally ooze into every part of the works at all times. And, as a consequence, none of the department heads cares to assume the responsibility of sealing an envelope without getting Alfie’s “O. K.”
Sometimes Alfie tries to be a good fellow, and thereupon he slaps somebody a wooden slap on the back. But there’s something in his playfulness that makes the recip. feel like turning around and spreading his resentment all over Alfie’s respectable features.
When anybody is relating a humorsome narrative, Alfie sets a certain time and place to laugh regardless of the development of the story, and then there’s no telling how long the rafters are going to hold out. Then just as suddenly he gets back into his coffin and pulls down the lid.
At such times Alfie’s voice has about as much merriment in it as a sack of dried apples, but whenever he decides to burst forth, all the little office gnats have got to laugh too, for fear they will lose their Fifty Dollar jobs if they don’t.
Emerson says that every institution is the lengthened shadow of the kanoop that started it, and we are not mentioning this just to show how clubby we are with Ralph’s sayings, but to clear up any outstanding doubt that the institution of which Alfred William Clerkmind is the head and front, and coat, pants and collar-button, reflects in every detail the spirit of the big, broad, ruddycheeked Captain of Industry that steers it.
An idea might walk into that Works and hang around for six months, and not a man in the whole outfit would invite it to come in and sit down.
The most important business of the week that any of the inmates has on his mind is how to get the shirt back from the Chinaman’s in time for the Saturday night dance at the Commercial Ath-a-letic Club.
We started this story with the intention of showing how Alfred William Clerkmind finally made a trip to Kankakee and broadened out. But he can’t seem to make up his mind which train he will take, and in the meantime the space alloted to us for this story has run out.
So we can only say in closing that no business can expect to wax international when the Chief Executive is carrying around with him the same cow-licked sky-piece that he used when he was bowlegging up the street with the morning’s mail in a sack.