Round Henry Colburn clusters a body of writers, lighter and gayer, and consequently more ephemeral than any we have yet noticed—men and women, too, for the matter of that, who purchased immediate success too often with a disregard of future reputation.
As a lad, Henry Colburn was placed in the establishment of William Earle, bookseller, of Albemarle Street, and after this preliminary training obtained the situation of assistant to a Mr. Morgan, the principal of a large circulating library in Conduit Street. Here he had, of course, ample opportunity of gauging the reading taste of the general public, and it is probably from this early connection with the library-subscribing world that he determined henceforth to devote himself almost exclusively to the production of the light novelties which he saw were so eagerly and so incessantly demanded. In 1816 he succeeded to the proprietorship of the library, and conducted the business with great spirit and success until, removing to New Burlington Street, he resigned the Conduit Street Library to the hands of Messrs. Saunders and Ottley, who, until their recent dissolution, were famous, not only for their circulating library, but for the tender care they bestowed upon the works of suckling poets and poetasters.
Before this change of residence, however, Colburn had already made several serious ventures on his own account. All through his long career we shall find that he speculated in journalistic venture with as much spirit as he showed in any of his daring schemes to win popular credit and applause. In 1814, with the assistance of Mr. Frederick Shoberl, he originated the New Monthly Magazine and Universal Register, on “the principles of general patriotism and loyalty,” founded, as its name implied, in direct opposition to Sir Richard Philips’ Old Monthly. Among the early editors were Dr. Watkins and Alaric Watts, but in 1820 a new series was commenced under the title of the New Monthly Magazine and Literary Journal, and Thomas Campbell, the poet, was appointed editor. The agreement still exists in Beattie’s “Life of Campbell,” and was unusually liberal. He agreed to edit the periodical for three years, to supply in all twelve articles, six in verse, six in prose; and for these and his editorial services he received five hundred pounds per annum, to be increased if the circulation of the magazine materially improved. He was, of course, assisted by a sub-editor, and allowed a liberal sum for the payment of contributors. The magazine prospered, and passed successively through the editorial hands of Bulwer Lytton (1832) and Theodore Hook. In 1836 a third series appeared under Mr. Harrison Ainsworth, and though Colburn parted with the proprietorship to Messrs. Chapman and Hall, and they in their turn to Messrs. Adams and Francis, Mr. Harrison Ainsworth was till yesterday at his editorial post, delighting our children with precisely the same kind of enthralling romances with which he beguiled our fathers.
In 1817 Colburn determined to introduce a paper upon the plan of a popular German prototype, and on the 26th January the first number of the Literary Gazette appeared, price one shilling. H. E. Lloyd, a clerk in the Foreign Department of the Post-Office, a good linguist, and a well-known translator from the German, was the chief contributor, and appears to have shared the editorial duties with Miss Ross, a lady afterwards pensioned by the Government. The reputation achieved was great, especially in reference to the Fine Arts, which were skilfully handled by William Carey, and at the twenty-sixth number Mr. Jerdan, formerly editor of the Sun, purchased a third of the property, and became the regular editor. Messrs. Longman eagerly embraced the offer of a third share, and with a staff of contributors, who varied from Canning to Maginn, the Literary Gazette obtained a wide popularity, and was recognized as an authority upon other matters than literature. At present, however, the Gazette is most gratefully remembered as having encouraged in its poetical columns (fairly and impartially opened to merit, however obscure), the earliest writings of Mrs. Hemans, Bowles, Hood, Swain, James Smith, Howitt, and even Tupper. In 1842 Jerdan bought out Colburn and the Messrs. Longman, and from his hands the editorship passed to L. Phillips, L. Beeve, and J. L. Jephson. In 1858 a new series was commenced, under, successively, S. Brooks, H. Christmas, W. R. Workman, F. Arnold, John Morley, and C. W. Goodwin. In 1862 it was finally incorporated with the Parthenon.
In 1816, the year before the foundation of the Literary Gazette, Colburn had, as we have seen, migrated to New Burlington Street, and soon rendered his shop famous as the chief emporium for the purchase and sale of novels and other light literature. The first book issued from the new establishment was Lady Morgan’s “Zana”—a work certainly not worth much, but scarcely meriting an attack in the Quarterly, which Talfourd stigmatises as “one of the coarsest insults ever offered in print by man to woman;” however, through the power of her ladyship’s name, and with the aid of skilful advertising—in which Colburn was perhaps the greatest expert in a time when the art had not reached its present high state of development—“Zana” proved eminently successful. Talented in a manner Lady Morgan certainly was, and, as a proof, is said to have made more than twenty-five thousand pounds by her pen. She had published a volume of verses at the unfortunately early age of fourteen, and this idea of precocity seems to us to accompany all her works.
At the suggestion of his friend Mr. Upcott, Colburn undertook, in 1818, the publication of “Evelyn’s Diary,” and its success would have been almost unparalleled had it not been followed in 1825 by the “Diary of Pepys.” For more than 150 years this work reposed unread and unknown, until Mr. John Smith succeeded in deciphering the stenographic characters which had concealed so much amusement from the world. The work, edited by Lord Braybrooke, was published in two volumes at six guineas, and though this and the two succeeding editions, at five guineas, were almost worthless from the editorial excisions they had undergone from the too-modest fingers of the noble editor, the issues went off very rapidly, and Colburn obtained a very handsome profit on the £2200 he had paid for the copyright. In the fourth edition of 1848 Lord Braybrooke was urged to restore those characteristic passages which he had before condemned, and the full value of the work, as a photographic picture of an amusing, though dissolute, time was firmly established. Evelyn had before given us the history of Charles the Second’s Court, with a gravity and openly-expressed reprobation which finely suited his character of a worthy and dignified old English country gentleman; but still it is now to the pages of Pepys that all the world turns for an account of the royal domestic life of certainly the most infamous period of our annals. He is so charmingly garrulous, jotting down each night such quaint thoughts on what he had seen during the day, writing them by his fireside, with the same nonchalance with which he put on his night-cap, and with as little suspicion of ever being surprised in the one act as the other, that his truthfulness, his openness, and his scarcely-concealed partiality for as much vagabonding and frolicsome society as Mrs. Pepys would permit, carry the reader irresistibly along with him.
It is, however, when we come to the novels that Colburn ushered into the world, that we strike upon the one vein of profitable ore that he made so peculiarly his own; and facile princeps of all his novelistic clients, stands Theodore Hook. To understand the genius of all Hook’s works, it is essential to take a short retrospective view of his life and character. Two things, above all else, strike us in regarding him—that he possessed the greatest love of joke and frolic, and the most marvellous memory with which ever man was gifted. As a boy of seventeen, he dashed off an amusing comedy; this, he tells us in the really autobiographical sketch of “Gilbert Gurney,” was the process. “To work I went, bought three or four French vaudevilles, and filching an incident from each, made up my very effective drama, the ‘Soldier’s Return.’” And for this bantling he received the handsome first-earnings of fifty pounds. Living, at a time when other boys were at school, in the gayest of all society in London, a welcome guest behind the curtain at every theatre, and hailed as a good fellow in every literary coterie, young Hook led a rollicking, devil-may-care life, giving the world back with interest the rich amusement he gathered from it. Now, making a random bet that a corner house in Berners Street should, within a week, be the most famous house in London; and within the time taking his opponent to a commanding window, that he might acknowledge that the wager had been fairly won; and the strange scene in the thoroughfare must have soon convinced him. The Duke of York, drawn by six grey horses, the Archbishop of Canterbury and the Lord Mayor in formal state, every woman of notorious virtue, every man of any fame or notoriety, porters bustling up with wine-casks and beer-barrels, milliners with bonnet-boxes crushed and battered, pastry-cooks with dainty dishes that the street gamins soon picked out of the gutters, undertakers with rival coffins, variously made to exact measurement, hackney-coaches, and vans, and waggons by the hundred—in fact, half the world of London was there by invitations especially adapted to move each individual case, and the other half soon came as spectators. The impotent “Charleys” of the day found their efforts useless to dispel the block and crush, and long before the crowd was cleared away, the next day’s papers were ringing with the “Berners Street Hoax.” Again, we find him donning a scarlet coat, and, as the Prince Regent’s messenger, delivering a letter to an obnoxious actor, eagerly inviting him to dine with that august personage; and then joining in the crush outside Holland House, to see his enemy come away discomfited as an impostor. No occasion was sacred from his jests, and his exuberant spirits were scarcely in accordance with the tranquillity of academic life. At his very matriculation the Vice-chancellor, struck by his youthful appearance, asked him if he was fully prepared to sign the thirty-nine articles. “Oh, certainly, sir,” replied Hook with cool assiduity, “forty, if you please.” Indignantly he was told to withdraw, and it took weeks of friendly interposition to appease the outraged dignitary. At the age of twenty he wrote his first novel, but it was a failure, and he shortly afterwards received the appointment of accountant-general and treasurer at the Mauritius. Here he stayed for some years, leading a life of pleasure, and going to the office only five times in the whole period, when suddenly a commission was appointed to inquire into the accounts, and he was dragged off from a supper, given in his honour, to prison, charged with a theft of £20,000, and sent under arrest to England. This “complaint of the chest,” as he observed to a friend who was astonished to see him back so soon, was afterwards reduced to £12,000, and for this he was judged to be accountable, and put into the debtors’ prison. Here, from his diary, he seems to have enjoyed himself as much as ever, drinking as a loyal subject should, to the “health of my august detainer, the king.” However, political influence was brought to bear upon the Government, and he was set at liberty with the burden of the debt hanging very lightly round his neck.
In 1820 he founded the John Bull newspaper, strongly in favour of the king’s interests, scurrilous as it was witty; everybody read it, and for some years it yielded him £2000 per annum. His life we see had been sufficiently various, and not an incident of it was ever forgotten, for his memory was probably unrivalled. He made a bet that he would repeat in order the names of all the shops on one side of Oxford Street, and he only misplaced one; and he gained another wager by saying from memory a whole column of Times advertisement, which he had only once conned over; and on another occasion he utterly discomfited a universal critic, by engaging him in a conversation anent lunar eclipses, and then discharging three columns of the “Encyclopædia Britannica” at him, without pause or hesitation. He had, too, the gift of improvising verse in our stubborn English tongue, and was known on one occasion to introduce the names of fifty guests at a supper-table, in a song of fifty verses—each verse a rhymed epigram.
With attainments and experiences like these, Colburn may be considered as a wise rather than a venturous man when he offered Hook £600 to write a novel. The idea of the “Sayings and Doings” was struck out at a John Bull gathering, and the book when published in 1824, was so successful that 6000 copies of the three volumes were soon disposed of,21 and the generous publisher made the author a present of £350. For the second series (published in 1825), and the third series (published in 1828), he received a thousand guineas each. In 1830 appeared “Maxwell,” perhaps the best of his novels, and this was followed by the “Parson’s Daughter” (1833), “Jack Brag” (1837), and numerous others, for all of which he was very handsomely paid. But though he was earning at this period, upwards of £3000 a year by his pen, he was spending more than £6000, and was obliged, not only to make fresh engagements with his publishers, but to fore-draw to a very large extent, and to change his plans considerably with each instalment of indebtedness. Colburn and Bentley seem to have treated him with marked esteem and consideration, and his letters perpetually show this: “I have been so liberally treated by your house, that it seems almost presuming upon kindnesses” (1831). Again, in 1837: “I assure you I would not press the matter in a quarter where I am proud and happy to say—as I do to everybody—I have met with the greatest liberality.”
In 1834 he took the management of the New Monthly, and to its pages he contributed what may be considered an autobiographical sketch. “Gilbert Gurney” and the sequel “Gilbert Married,” the second of which unfortunately was not autobiographical; for he had formed ties with a woman who had not only sacrificed everything to him, but during the period of his imprisonment and his many troubles had behaved with exemplary faithfulness and unremitting attention; and these ties he had not the courage to legally strengthen. At his death the crown seized what little property he possessed, in the shape of household chattels and newspaper shares, to liquidate his unfortunate debt, and his children were left penniless. A subscription was raised—if literary men are improvident (though many have more excuses for improvidence than Theodore Hook), they are at least kindly-hearted—and a sum of £3000 was collected, to which the King of Hanover contributed £500. As a strange test of Hook’s joviality it is stated that the receipts of the dining-room of the Athenæum Club fell off by £300 when his well-known seat in “Temperance Corner” became vacant.
Another of the novelists with whom Colburn had long and intimate dealings was G. P. R. James, one of the most indefatigable writers that ever drove pen over paper. We give for the sake of clearness, a tabular statement of his extraordinary labours:—
| 51 | Novels in | 3 | Volumes | 153 | Volumes. |
| 2 | ” | 4 | ” | 8 | ” |
| 6 | ” | 2 | ” | 12 | ” |
| 16 | ” | 1 | ” | 16 | ” |
| Edited Works | 14 | ” | |||
| Miscellaneous Contributions would fill say |
10 | ” | |||
| 223 | Volumes. | ||||
Truly a gargantuan labour! Some of James’s early writings had attracted the attention of Washington Irving, who strongly advised the undertaking of some more important work, and as a consequence “Richelieu” was commenced. After it had received Scott’s approval it was submitted to Colburn, and published in 1828 with a success that determined the young author’s future career. We cannot, of course, follow the progress of the 223 volumes as they issued from the press. It would be absurd to look for originality in a book-manufacturer of this calibre, and, as Whipple says, James “was a maker of books without being a maker of thought.” Still they served their purpose of enriching the author and publishers, and at a time when the public appetite was less jaded than at present, his works were eagerly looked for, and even now many readers agree with Leigh Hunt:—“I hail every fresh publication of James, though I hardly know what he is going to do with his lady, and his gentleman, and his landscape, and his scenery, and his mystery, and his orthodoxy, and his criminal trial.”
In 1826 Colburn published Banim’s “Tales of the O’Hara Family,” a book that excited a very strong interest in the public mind, and in the same year he issued “Vivian Grey,” by a young author whose life was to be as romantic as his story. Mr. Disraeli’s first book contains a curious confession of his youthful aspirations, and even a curiously exact prototype of his future life. This was followed in 1831 by the “Young Duke.” “Bless me!” the elder Disraeli exclaimed when he read this eloquent account of aristocratic circles, “why the boy has never sat in the same room as a duke in his life.” Mr. Disraeli’s novels soon became famous for the portraits or caricatures of distinguished living people, scarcely disguised under the slightest of all possible pseudonyms; to those living in the metropolis the likenesses were evident enough, and a regular key was published to each for the benefit of our country cousins.
In 1829 Colburn published “Frank Mildmay,” a novel full of false morality and falser style, but delineating sea life with such a flavour of fun and frolic, adventures and brine, that Marryat was at once hailed as a true successor to Smollett. This was followed by a rapid succession of sea stories, among the best of which undoubtedly are “Peter Simple” and “Midshipman Easy.” The perusal of these works has probably done more to turn youthful aspiration and energies to the choice of a profession than any series of formal injunctions ever penned. Old King William, the Sailor-King, was so entranced with “Peter Simple” that he begged to be introduced to the author, and promised to bestow some honourable distinction upon him for his services; but afterwards recollecting suddenly that he “had written a book against the impressment of seamen,” he refused to fulfil his pledge. When, later on, Colburn published Marryat’s “Diary in America,” the Yankees felt terribly outraged, and the severe criticism that followed speedily emptied his shelves of a large edition.
This was emphatically the period of fashionable novels, and the great outside world was perpetually calling out for more and more romantic accounts of that attractive region to which middle-class thought could only aspire in reverent fancy. And though these novels seemed written primarily to illustrate the moral lesson of Touchstone to the Shepherd—“Shepherd, wert thou ever at court?” “No.” “Then thou art damned”—the public received the oracle, not only with humility, but thankfulness. For a time Mr. Bulwer Lytton was a disciple of this fashionable school, but even “Pelham” has an interest greater than any other specimen of its class, for though, in some degree, an illustration of the maxim that “manners make the man,” the threads of a darker and more tragic interest are interwoven with the tale. As an artistic worker, as a true delineator of our subtler and deeper passions, Lord Lytton was far above any other of Colburn’s writers—above, indeed, any other writer of the day; while his sophistry, immense as it undoubtedly is, only lends a more forcible and enthralling interest to his plots. None of Colburn’s novelists—and their name was legion—brought in more grist to the publishing mill than Lord Lytton; and, when the meal had been baked several times, Messrs. Routledge paid the author £20,000 for all future use of these works—as popular now perhaps in their cheap editions as they have ever been before.
To return for a moment more immediately to Colburn’s life, we find him still speculating in periodical literature, and with the same success as ever. In 1828 he commenced the Court Journal, and in the following year started the United Service Magazine, while for many years he possessed a considerable interest in the Sunday Times newspaper; and all these periodicals are still held in popular esteem.
The printing expenses of his enormous business had been very considerable, and in 1830 he resolved to take his principal printer, Mr. Richard Bentley, into partnership; but the alliance did not last long, and in August, 1832, the connection was dissolved, and Colburn relinquished the business in New Burlington Street to Mr. Bentley, giving him a guarantee in bond that he would not recommence publishing again within twenty miles of London.
However, his heart was so intuitively set upon the profitable risks of a publisher’s career, that he could not quietly retire in the prime of life, and, accordingly, he started a house at Windsor, so as to be within the letter of the law, but the garrison town was sadly quiet after the literary circles of London, and to London he again returned, paying the forfeiture in full. This time he opened a house in Great Marlborough Street, as his old establishment in New Burlington Street was, of course, in possession of Mr. Bentley, whose business had already assumed formidable proportions. At Great Marlborough Street, Colburn succeeded in rallying round him all his old authors, and, perhaps, the greatest triumphs that date from thence, are Miss Strickland’s “Lives of the Kings and Queens of England and Scotland,” for the copyright of the first of which he paid £2000. Burke’s “Peerage,” “Baronetage,” and “Landed Gentry” were also among his most profitable possessions.
Throughout the whole of his business life, Colburn had a very keen perception as to what the public required, and of the market value of the productions offered him; and yet he was almost uniformly liberal in his dealings. His judgment of copyrights was occasionally assisted by Mr. Forbes and Mr. Charles Ollier.
Of course, among the multitude of books he produced, many were utterly worthless, beyond affording a passing recreation to the library subscribers, and many even were pecuniary failures. The most ludicrous of these failures was a scheme originated by John Galt, a constant contributor to the New Monthly. This was a periodical, which, under the title of the New British Theatre, published the best of those dramatic productions, which the managers of the great playhouses had previously rejected. The audacity of the scheme carried it through for a short time, but soon the unfortunate editor was smothered amid such a heap of dramatic rubbish, coming at every fresh post, to the table of the benevolent encourager of youthful aspirations, that he was fain to acknowledge the justice of the managers’ previous decisions.
Although Colburn was throughout his career chiefly successful as a caterer for the libraries, supplying them with novels, which, by some mysterious law, were required to consist of three volumes of about three hundred pages each, the cost of the whole fixed immutably at one guinea and a half, his “Modern Novelists,” containing his best copyright works, in a cheap octavo form, attained the number of nineteen, being published at intervals between 1835 and 1841, and formed a valuable addition to the popular literature of the time.
Finally, Colburn, having acquired an ample competence, retired from business, in favour of Messrs. Hurst and Blackett, still, however, retaining his name to some favourite copyrights. He had been twice married, the second time, in 1841, to the daughter of Captain Crosbie, R.N.
After a period of well-earned leisure, rendered pleasingly genial by the constant society of his literary friends, Henry Colburn died, on the 16th of August, 1855, at his house in Bryanston Square.
The whole of his property was sworn to be under £35,000, and went to his wife and her family. Two years later, the seven copyrights he had reserved were sold by auction, and realised the large sum of £14,000, to which Miss Strickland’s “Lives of the Queens of England” alone contributed £6900.
As publisher of three volume novels, Colburn was succeeded by two principal rival houses, with the foundation of each of which he was in some way concerned. As Mr. Bentley’s establishment in New Burlington Street was only a further development of Colburn’s old house, a few words may not be out of place concerning it. In 1837, Mr. Bentley proposed to start a periodical to rival the New Monthly, and at the preliminary meeting it was proposed to call it the Wit’s Miscellany, but James Smith objected to this as being too pretentious, upon which Mr. Bentley proposed the title of Bentley’s Miscellany. “Don’t you think,” interposed Smith, “that that would be going too far the other way?” However, the name was adopted (Mr. Bentley denies the accuracy of this anecdote—but se non è vero, è ben trovato). One of the chief contributors to the new Miscellany was Barham, who had been a school chum of Mr. Bentley’s at St. Paul’s, and, until 1843, the “Ingoldsby Legends” delighted the public in the pages of the Miscellany. The last poem of the “Legends” was published in Colburn’s New Monthly, but by Barham’s express wish, the song he wrote on his death-bed, “As I Lay Athynkynge,” appeared, as fitly closing his career, in Bentley. The first editor of Bentley’s Miscellany, was no less a man than Charles Dickens, who had previously contributed the “Sketches by Boz” to the Morning Chronicle, and who soon, as the author of Pickwick, became the most popular writer of the day. Mr. Bentley was one of the first publishers to secure Dickens’s services, and in his magazine “Oliver Twist” appeared. The editorship afterwards passed into the hands of Mr. Harrison Ainsworth and Mr. A. Smith. For the magazine, as for his ordinary business, Mr. Bentley secured the aid of most of the writers who had graduated first under Colburn; and to enumerate them would, with the exception of “Father Prout,” be merely a repetition of names already mentioned, and those who have won popularity since then have scarcely yet had time to lose it. An amusing story, however, worth repeating, has been recently told by the Athenæum, anent “Eustace Conway,” a novel by the late Mr. Maurice. “We believe,” says that journal, “we are not going too far in telling the following story about it. Mr. Maurice sold the novel to the late Mr. Bentley somewhere about the year 1830; but the excitement caused by the Reform Bill being unfavourable to light literature, Mr. Bentley did not issue it till 1834, when he had quite lost sight of its author, then a curate in Warwickshire. The villain of the novel was called Captain Marryat; and Mr. Maurice, who first learned of the publication of his book from a review in our columns, had soon the pleasure of receiving a challenge from the celebrated Captain Marryat. Great was the latter’s astonishment on learning that the anonymous author of ‘Eustace Conway’ had never heard of the biographer of ‘Peter Simple,’ and, being in Holy Orders, was obliged to decline to indulge in a duel.” Mr. Bentley died in September, 1871, and was succeeded in the business by his son, who for many years had been associated with him.