How to pick the right disk?

People like Dusty Park know how to improve the odds. Park was at the top of his class at a computer school, worked as a customer support man at MicroPro, then joined a mail-order house called 800 Software in a similar job.^[102] I phoned him there when my mail-order copy of WordStar didn’t work on my machine. It was a common industry problem, this incompatibility. Theoretically—which doesn’t mean that much—my Kaypro could read disks in the electronic format of the Xerox 820. Yet my machine in this respect seemed functionally illiterate.

Park told me on the phone that many other Kaypro owners were suffering similar difficulties, that if need be he’d send me another disk set up for my computer. Step by step he went over the WordStar installation procedure with me.

As it happened, I succeeded without him—by having WordStar electronically piped over to the Kaypro from another machine when my micro wouldn’t reach the disk. Park had been ready with patience and empathy. I took it for granted that he would suggest buying by mail in many instances; but what advice, based on his MicroPro days and other experiences, did he offer about buying “3-D,” as he called it—buying in the flesh from a store, in other words?

“The best place to go if you’re buying software retail,” he said, “is to someone who’s doing a training seminar in the same program you’re buying. That way you’ve got it aced, because the person who’s doing the class is going to know the program well.

“You don’t have to take the class, but at least you know that there’s somebody there who could be asked a question.”

Not that a dealer has to know every wrinkle of a program to teach it. But you’ve still got a head start if you do choose a store with classes.

Just be sure that the instructor isn’t a circuit rider, so to speak—that he isn’t flying out of town to another store as soon as he completes a series of classes. You want him around to answer your questions later on.

This principle would especially hold true when buying software from franchised stores. Some stores may be excellent. Others, however, as Park pointed out, “may be a bunch of small businessmen who used to sell shoes and bought into a franchise at an exorbitant price.”

Offering, obviously, a mail-order perspective, Park said that the computer-store managers he knew didn’t always know their software lines because there were so many products to keep track of. “It takes too much time,” he said. “There’s too many things to do in a 3-D store to handle that. Mostly you’re showing people hardware.”

His opinions rang true. Trying out WordStar with Osbornes, I’d run across sales reps who couldn’t show me how to make printouts of the letters on the tiny black-and-white screen. Some sales reps were “terminally” dumb. Others were bright and helpful but too busy selling too many machines to pick up the basics of WordStar and other heavy-duty programs. WordStar wasn’t that hard to master, however. I wondered how stores could counsel customers if they couldn’t even train sales reps.

I asked Park about mail-order software.

croPro,” he said, “I told people, ‘Don’t buy by mail. The dealers are the ones who can answer your questions. You have a real, live, 3-D person.’” MicroPro had instructed Park and five colleagues to try to duck the time-consuming questions from businessmen and others using computers and to refer them back to their dealers. And yet Park and the others had actually ended up spending half their time responding to the pleas of “end users.” And many were the customers of mail-order houses.

But now, Park said, some mail-order people were competing not only with low prices but also with technical support; 800 Software had even hired a software guru from the University of California at Davis to evaluate programs it was going to sell and support. I myself had paid $250 for WordStar, or about half the $495 list price; however, after talking to Park, I felt I was in better hands than I would have been at the typical computer stores I’d visited.

I got everything I paid for; 800 didn’t pull any cheap tricks like sending the software without a manual, which, in fact, some mail-order houses may do. This isn’t an endorsement of 800 Software. It shows, though, that at times you can successfully bypass the wretched support and high prices that many stores inflict on software shoppers.

“Save by ordering some software by mail,” advises CPA Micro Report, “but only if the package is easy to install and easy to use. If you’ll need training before you can use it or if the package must be configured for a hard disk, buy through your local dealer. Word processors and spreadsheets are examples of software you can safely buy through the mail. General accounting, client write-up systems and communications software should be purchased through a dealer.”

It’s good advice, basically. Park says few people call him about spreadsheets, that they’re easier to unravel than many programs. So what’s the most trouble? Data bases, sometimes. “But word processors definitely take the cake.

“You’ve got to deal a lot with special features on printers, like boldfacing and underlining and whether the software will let them work right,” Park says. He suggests the obvious—that before buying new software, you find out how it will run with your printer and computer. Of course, as stated earlier, you’ll ideally select your hardware after you’ve chosen your general range of software. Park says most people don’t fully “realize the implications” of the software they’re ordering “because they haven’t thought of it yet.” There’s the old problem, of course. How do you know you’ll like the software until you’ve tried it at leisure? And then you normally can’t get your money back. Before you order by mail, give serious thought to asking someone locally for a “3-D” demonstration.

A very leisurely tryout, in fact, is a good idea no matter how you’re buying, mail or “3-D,” and ideally you’ll have someone with you—a clerk, a secretary, anyone who’ll actually be using the system.

You might even want to bring along your accountant or somebody else working with the information that comes out of your computer system. At the very least, show him the software manual before you buy the program. Don’t take the software seller’s word that the software will keep the IRS or the SEC happy. Instead, trust the accountant or lawyer you use in your business. If he’s uncomfortable with computers, ask him to recommend someone in his profession whom he could work with. You don’t have to fire him. Just get him the backup he’ll need.

A computerwise accountant, for instance, can tell you if a general ledger package has a good audit trail—a way to keep track of what was done on the computer system to make the records come out the way they did. A computer-literate lawyer or accountant can also make certain that the software is reasonably crook-proof.

Follow the same rule as with hardware. Find someone already using the program you want to buy. Is he happy with it?

The nearer his work is to yours, the better. The best authority on accounting software, for instance, isn’t a computer guru: it’s an accountant. But beware. Some people may have chosen their programs without considering the alternatives, and they might have done better using a different system. Ideally, your fellow accountant, lawyer, doctor, whatever, did plenty of shopping before making up his mind.

Also, remember how subjective software is. Even if someone is in your field, he may think differently and do his job differently.

Of course you might read reviews in computer magazines, but be careful. I recall how glowingly some of them described early versions of Select; how they said it was superb for heavy-duty writing, even though, quite clearly, it was a bona fide kludge.

“How could the reviewers be so wrong?” I asked a computer salesman, a good one, who had sold a number of copies of the Spellbinder program to Kaypro buyers unhappy with the early Select.

He replied, “Advertising. They did a lot of advertising in the magazines. That’s probably why.”

Well, maybe. More likely, however, the reviewers simply were writers unfamiliar with alternatives like WordStar or computer experts unfamiliar with the needs of most writers. Your best bet is to read the magazine reviews, and this book, knowing that the ultimate authority on your software needs is you.