A peasant named Balducci, from Vinci, was the ancestor of the Feroni family. One of his descendants, of the name of Ferone, established himself at Empoli as a dyer, and had dealings with Holland, where his grandson Francesco Feroni made a large fortune. Prince Cosimo de’ Medici made his acquaintance during his travels, and when he became Grand Duke summoned him to Florence, made him a citizen and a Senator, and in 1681 Marquess of Bellavista. He left an enormous fortune to his descendants, one of whom bought several houses in Via de’ Serragli, and built this large palace, which the Marquess Ubaldo Feroni enlarged in 1778. It was afterwards again considerably augmented by the addition of the suppressed church and monastery of S. Giuseppe, when another entrance into the spacious courtyard was made from Via S. Frediano. In the same year his brother the Marquess Alessandro bought the larger half of the ancient Palazzo Spini, which is sometimes called Feroni. In another palace in the Via Faenza they had a gallery of pictures, which the last of the family bequeathed to the city of Florence in 1850.