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A History of Advertising from the Earliest Times. cover

A History of Advertising from the Earliest Times.

Chapter 31: Third sheet
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About This Book

The author provides a chronological survey of advertising practices from ancient and medieval forms to nineteenth-century techniques, examining newspaper and street advertising, the rise of press-based notices, and the professionalization of promotional methods. The narrative assembles anecdotes, curious specimens, facsimiles, and biographical notes to illustrate diverse genres, including eccentric announcements, swindles and hoaxes, quackery, lotteries, matrimonial notices, handbills, and colonial and American examples. Emphasis falls on stylistic shifts, instances of fraud and regulation, and the changing relationship between advertisers and the public, supported by illustrative plates and a miscellany of noteworthy cases and archival material.


Facsimiles of newspaper pages transcribed in the text

Domestick Intelligence
(following Page 4)

Larger facsimile.

Larger facsimile.


WEEKELY Newes from Italy, etc.
(following Page 96)


The Weekly Account: etc.
(following Page 104)


THE TIMES
(following Page 234)

First sheet

Larger facsimile.

Second sheet

Larger facsimile.

Third sheet

Larger facsimile.

Fourth sheet

Larger facsimile.


Bish lottery advertisement
(page 465)

Larger facsimile.


Overend Gurney & Co. Disaster Handbill
(Page 555)

Larger facsimile.


Transcriber’s Notes

Inconsistent and unusual spelling (in English and other languages) have been retained, and accents and diacritical characters have not been changed, except as mentioned below.

Depending on the hard- and software used and their settings, not all elements may display as intended.

Blackletter and Fraktur type are represented as Blackletter, Fraktur.

Domestick Intelligence (following page 4), (which was as it seems ... discontented;): one closing bracket is missing in the source document.

The Times (following page 234): some of the printing was difficult to read. The following transcriptions are therefore not certain: A complete Dressing case ... 6d.; Dr. (in Dr. Arnold); the price (12s.) of Dr. Derham’s Theology; principals in ... two of the principals ...; several of the names in SHIP NEWS; several items in PRICES OF STOCKS; some prices and descriptions in FURNISHING KITCHENS; life in ... a certificate of the life ... (IRISH LIFE ANNUITIES); several names in the list on the page bottom

STATIONARY, New Goal, no otherwise provided for, sallard oil, Sour Crout: as printed in the original work. During the late memorable contest ...: both Johnson and Johnstone are used in the same paragraph.

Page 286 ff, codes: the coded messages and decoding methods have been copied verbatim from the source, without any corrections.

Page 340, the balance due should be £1, 3s., 1012d.

Page 486, ... one that is deemed no Scold: as printed; other sources have ... one that is deemed a Scold.

Page 508, affectione: possibly an error for affectionate

Page 532, item 5 is printed on the same line as item 4 in the source document, unlike the other items.

Page 533, 16 ¶: as printed in the original work.

Page 562, patent pen fountain: as printed

Page 600: QUI À CESSE: as printed

Changes made:

Footnotes have been moved to the end of the chapters.

Some obvious punctuation and typographical errors have been corrected silently; all corrections made to quoted material are listed below.

Page 45: IIII., IIII., VI., changed to IIII., IIII., VII.,

Page 52: Exigius changed to Exiguis; characteritus changed to characteribus

Page 64: Italien en de Duytschland changed to Italien ende Duytschland

Page 71: To Salisbury in two days changed to To Salisbury in two days (cf. other place names)

Page 86: comma inserted after ... only her husband

Page 113: Sedley Rochester, changed to Sedley, Rochester,

Page 126: Domestic Intelligence changed to Domestick Intelligence as elsewhere

Page 218: closing bracket inserted after ... to the said Parish

The Times, following page 234: Lousia Hervey changed to Louisa Hervey; divided into Half Quarter, Eighth ... changed to divided into Half, Quarter, Eighth ...; Lofseter changed to Losseter; cominee changed to nominee

Page 256: Prospects of Lorton’s changed to Prospects of Lorton’s; opening quote inserted before Use my vegetable ...

Page 272: comma inserted after James Speculate, Esq.

Page 410, Footnote [37]: was’nt changed to wasn’t

Page 424: The N of lotts changed to The No of lotts

Page 450, table (last row before totals): 2880 changed to 28800

Adverts at end of book: Edicion changed to Edición (2x); might not inappropriately termed changed to might not inappropriately be termed.