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Selling Home Furnishings: A Training Program

Chapter 159: FOOTNOTES:
By Roscoe R. Rau
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About This Book

This bulletin offers a practical course for retail salespeople in home furnishings, combining sales technique, product knowledge, and decoration principles. Organized into units, it covers developing the salesperson's role as a business builder, interview and closing methods, demonstrating value, differences in buyers, and vocabulary. It surveys furniture styles and woods, mattresses and bedding, floor coverings and fabrics, room-by-room furnishing strategies, lighting and accessories, and basic interior-decoration principles. Appendices supply glossaries, teaching outlines, advertising and promotion checklists, and reference lists, making the material suitable for short group study, store meetings, or individual reference to improve selling effectiveness and customer service.

Burrows, Thelma M. Successful Home Furnishing. The Manual Arts Press, Peoria, Ill. 1938.

  • Color Radiation, Color Harmony, and Color Schemes, V, pp. 85-95.
  • Balance in Furniture Arrangement, VIII, pp. 103-123.
  • Art Objects, VII, pp. 101-103.

Crane, Ross. Interior Decoration. The Seng Co., 1430 North Dayton Street, Chicago, Ill. 1928.

Fales, Winnifred. What's New In Home Decorating. Dodd, Mead & Co., New York, N. Y. 1936.

  • Color, IV, pp. 71-85.
  • Furniture Arrangement, VI, pp. 120-138.

Gillies, Mary Davis. Popular Home Decorations. Wm. H. Wise & Co., New York, N. Y. 1941.

Goldstein, Harriet and Vetta. Art In Every Day Life. Macmillan Co. 1925.

  • How To Know Color, VIII, pp. 184-204.

Jackson, Alice and Bettina. The Study of Interior Decoration. Doubleday, Doran & Co., Inc., Garden City, N. Y.

  • Color Harmony in Interior Decoration, pp. 56-100.

Knauff, Carl G. B. Refurnishing The Home. McGraw-Hill Book Co., New York, N. Y. 1938.

  • Color In the Home, pp. 59, 118, 122, 203-223, 300.

Koues, Helen. How To Be Your Own Decorator. Tudor Publishing Co., New York, N. Y. 1939.

  • How To Use Color, VI, pp. 61-73.
  • Lighting, pp. 73-85.

McDonald, Sterling. Color—How To Use It. American Colortype Co., Chicago, Ill. 1940.

Miller, Duncan. Interior Decorating. The Studio Publications, Inc., 381 Fourth Avenue, New York, N. Y. 1937.

Palmer, L. Using Color in Decoration. Ladies Home Journal, Curtis Publishing Co., New York, N. Y. 1930 Reprint.

Parsons, Frank Alvah. Interior Decoration. Doubleday, Doran & Co., Inc., Garden City, N. Y. 1915.

Powell, Lydia. The Attractive Home. The Macmillan Co., New York, N. Y. 1939.

  • Secrets of Color, pp. 39-51.

Sargent, Walter. Enjoyment and Use of Color. Scribners. 1924.

Stewart, Ross and Gerald, John. Home Decoration. Garden City Publishing Co., Inc., Garden City, N. Y. 1938.

  • Color, IV, pp. 44-77.
  • Room Composition, V, pp. 77-96.
  • Lighting, IX, pp. 145-154.

Whiton, Sherrill. Elements of Interior Decoration. The J. B. Lippincott Co., New York, N. Y. 1937.

  • Color, XXIV, pp. 681-705.

Williams, Florence and Trilling, Mabel. Art In Home and Clothing. The J. B. Lippincott Co., New York, N. Y. 1936.

  • The Proper Use of Decoration, IV, pp. 77-90.
  • Lamps and Lighting, XI, pp. 242-253.

FOOTNOTES:

[15] The Ross Crane Book of Home Furnishing and Decoration, p. 39. Frederick J. Drake & Co., Chicago, Ill. 1933.

[16] Jane White Lonsdale in The American Home, March 1940, p. 22.

[17] The Ross Crane Book of Home Furnishing and Decoration, Frederick J. Drake & Co., Chicago, Ill., p. 109. 1933.

[18] Winnifred Fales: What's New in Home Decorating, p. 124, Dodd Mead & Co., New York, N. Y.

[19] Reproduced from "The Seng Handbook," The Seng Co., Chicago, Ill., p. 52. 1939.

[20] Sherrill Whiton: Elements of Interior Decoration, pp. 665-6. J. B. Lippincott Co., Philadelphia, 1937.