The Romance of a Great Store

Name: The Romance of a Great Store
Author: Edward Hungerford

By Edward Hungerford

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About This Book

A chronological account traces the store's rise from modest beginnings to its commanding urban presence, describing early locations and the decision to move uptown. The narrative emphasizes retail and technological innovations such as electric lighting, elevators, telephones, and evolving salesroom layouts. Separate chapters detail organizational methods, buying and merchandising strategies, visual display and salesmanship, and the logistics of warehousing and distribution. Personal sketches profile the family that guided the enterprise, their management approach and leisure pursuits. The book closes by considering plans for rebuilding and the changing ethics and practices that reshape relations between merchant and customer.

About the Author

Edward Hungerford

Edward Hungerford was an American author and journalist known for his insightful writings on railroads and urban life in the early 20th century. His works often explored the complexities of transportation and its impact on society, as seen in titles like "The Modern Railroad" and "Our Railroads To-Morrow." Hungerford's narratives not only addressed technical aspects of railroads but also delved into the broader implications for American cities and culture. Additionally, he contributed to the understanding of wartime experiences with his book "With the Doughboy in France: A Few Chapters of an American Effort." His diverse body of work reflects a keen interest in the intersection of technology, society, and history.